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Knife Roll

Maybe

Products sell for $21.47 on average, inside the sweet spot. But demand is soft, at -10.9% this quarter, so Knife Roll is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£146K/yr221K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
31%top-5 click share · 33 brands · 42 sellers

Flapen Score

Knife Roll against its category

The dotted line is the Home & Garden average. Past it, Knife Roll is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knife Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knife Roll 221K times last year and spent an estimated £146K. The top 5 brands take 49% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
3.1%
Market size, estimated
£146Ka year
Peak month
December1.8× the quietest month
Top search term
knife roll54K searches a year

02 · Price

A sale here is worth £21.47.

Listings sell for £21.47 on average, from £6.64 to £105.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £21.47 that is £0 to £2K a year per listing.

Average price
£21.47inside the $15 to $100 sweet spot
Price range
£6.64–£105.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #122 within Kitchen Knives. It carries 249 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#122in Kitchen Knives
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
249per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Knife Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

42

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

31%

Top 20: 72%

Open market

47%

  • QEES17%
  • OUUTMEE9%
  • chengsan7%
  • HJSSAA7%
  • Leogony7%
  • WISEPRO5%

Demand

Knife Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Knife Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knife roll54K/yr
  • knife bag35K/yr
  • chef knife bag23K/yr
  • knife case20K/yr
  • knife roll for chefs18K/yr
  • knife bags for chefs17K/yr
  • chef bag10K/yr
  • knife roll bag9K/yr
  • chef knife case6K/yr
  • chef knife roll7K/yr

Reviews and returns

What reviews say buyers love and hate about Knife Roll

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+1.53

cheap and broke immediately

Rubbish

Poor quality

Durability11%−0.09

cheap and broke immediately

its broken already

ripped in a lot of places

Size-Overall11%−0.09

A bit bigger than i expected

it's too small

Slots for the knives could be bigger

Design-Overall5%−0.07

The outside does not look aesthetically pleasing

However, I feel the design warrants a note of caution regarding safety

Stitch/Finish/Polish5%−0.08

Poor stitching

Stitching is coming out not even a month after use

Half the stitches are missing

Love

Quality-Overall34%+1.53

Par that really good bit of kit

Excellent quality

Great product

Value For Money12%+1.04

Great value

Great value

Good price

Strength6%+0.33

Solid build

seems quite sturdy

Strong canvass

Material Quality6%+0.16

Strong material

great material

Its rugged and made of fairly decent material

Durability6%−0.09

Good durable product

Its held up extremely well

Excellent Quality – Still Looks Great After 4 Years

Return

1.7% Return rate 65% Fixable by listing

Size-Overall47%▇▄▆▇█▇

A bit bigger than i expected

it's too small

Slots for the knives could be bigger

Quality-Overall9%▅▁▇▅▄█

cheap and broke immediately

Rubbish

Poor quality

Advertised Vs Actual Product7%█▄▄▃▄▄
Material Quality7%█▆▆▅▇▃
Product Condition5%▃█▅▂▁▃

Lots of white marks, which make me question if it's new or used by someone and returned

This knife roll I think had been used before

FAQ

Common Knife Roll questions

Answered from the same tracked data.