knife roll
Worth a lookShows a sweet-spot price point ($21.47 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£21.47avg listing price — sweet spot $15–$100
Review moat
Great249.08avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great£6.64–£105.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£146K£146K/yr · 221K searches
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, knife roll is a £146K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
knife roll market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £129K–£172K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 8.2%
- Avg brand age
- 48 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
42
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
31%
Top 20: 72%
Open market
47%
- QEES17%
- OUUTMEE9%
- chengsan7%
- HJSSAA7%
- Leogony7%
- WISEPRO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top knife roll search terms
- knife roll54K/yr
- knife bag35K/yr
- chef knife bag23K/yr
- knife case20K/yr
- knife roll for chefs18K/yr
- knife bags for chefs17K/yr
- chef bag10K/yr
- knife roll bag9K/yr
- chef knife case6K/yr
- chef knife roll7K/yr
Top knife roll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QEES Chefs Knife Roll Bag 11 Slots Heavy Duty Waxed Canvas Knife Bag Waterproof Knife Case for Camping Hiking Multi-function Tool Roll Bag (Army green)
QEES£17.414.4★1,737 rev
Leogony Knife Roll Bag for Chefs 7 Slots Waxed Canvas Knife Bags
Leogony£10.813.7★102 rev
QEES Chefs Knife Roll Bag 11 Slots Heavy Duty Waxed Canvas Knife Bag Waterproof Knife Case for Camping Hiking Multi-function Tool Roll Bag (Black)
QEES£18.234.4★1,737 rev
OUUTMEE Chef Knife Bag 17-Slot Knife Storage Case with Multiple Pockets
OUUTMEE£23.884.2★53 rev
chengsan Chef Knife Roll Bag Knife Case Heavy Duty 12OZ Waxed Canvas Knife Bag for Kitchen Knife 10 Slots Knife Storage Portable Knife Tool Roll Bag Can Hold Knife Up to 18 with Shoulder Strap
chengsan£30.604.4★140 rev
Newest
by launch date
Hahorpa Chefs Knife Roll Bag Waterproof Canvas Chef Bag with 7 Slots Heavy Duty Waxed Knife Roll for Chefs Suitable for Outdoor Camping Hiking Ideal Gifts for Men Fathers
Hahorpa£7.243 rev
Knife Roll with 7 Pcs Plastic Edge Guard Strips
Kdkoeo£8.052 rev
GYMMFK Knife Roll for Chefs 7 Slots Waxed Canvas Knife Bag Case for Pro Chefs or Culinary Enthusiasts Large Capacity Easy Carry (Army Green)
GYMMFK£8.4215 rev
Damero Waxed Canvas Knife Bag with 11 Slots and 2 Zippered Mesh Pockets for utensils Portable Chef Knife Bag with Handle and Removable Shoulder Strap Camping Storage Bag for Chef Knife Set Bag Only
Damero£31.2130 rev
OUUTMEE Chef Knife Bag 17-Slot Knife Storage Case with Multiple Pockets
OUUTMEE£23.8853 rev
Trending
90-day click momentumKnife Roll with 7 Pcs Plastic Edge Guard Strips
Kdkoeo£8.055.0★
Hahorpa Chefs Knife Roll Bag Waterproof Canvas Chef Bag with 7 Slots Heavy Duty Waxed Knife Roll for Chefs Suitable for Outdoor Camping Hiking Ideal Gifts for Men Fathers
Hahorpa£7.243.5★
Leather Chef Knife Roll Bag Professional Kitchen Knife Holder Durable Leather Tool Roll Organizer Case Travel Chef Knife Bag Birthday Gift for Chef (Waxed Blue 7 Pockets)
Leathershire£24.534.6★
QEES Chefs Knife Roll Bag 11 Slots Heavy Duty Waxed Canvas Knife Bag Waterproof Knife Case for Camping Hiking Multi-function Tool Roll Bag (Army green)
QEES£17.414.4★
AKOZLIN Chef Knife Roll Bag Upgraded with 10 Slots & 1 Large Zipper Pocket Waxed Canvas Knife Carrier Case Portable with Adjustable Strap and 30 Knife Tip Protectors Black
AKOZLIN£17.154.2★
What buyers say about knife roll
What buyers praise and complain about, mined from review topics.What buyers love
“Par that really good bit of kit”
“Great value”
“Solid build”
“Strong material”
“Good durable product”
“It's useful”
“does the job”
“It was the right size”
“with enough pockets for what he needed”
“This is fairly decent for transporting knives”
What buyers complain about
“cheap and broke immediately”
“cheap and broke immediately”
“A bit bigger than i expected”
“The outside does not look aesthetically pleasing”
“Poor stitching”
“It's a bit stiff”
“a little expensive for my pocket”
“Lots of white marks, which make me question if it's new or used by someone and returned”
“it wasnt very flexible at all”
“dirty”
Top return reasons
Common questions
- Is knife roll profitable to sell on Amazon United Kingdom?
- The niche generates £146K/yr across 50 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (62/100).
- How competitive is the knife roll niche?
- 33 brands and 42 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in knife roll?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.7%.
- When does demand for knife roll peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the knife roll niche?
- Listings span £6.64–£105.46; the average listing price is £21.47 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.