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Knife Holder

Maybe

The top 5 brands take only 50% of clicks. But demand is soft, at -25.2% this quarter, so Knife Holder is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£149K/yr296K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
43%top-5 click share · 34 brands · 44 sellers

Flapen Score

Knife Holder against its category

The dotted line is the Home & Garden average. Past it, Knife Holder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knife Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knife Holder 296K times last year and spent an estimated £149K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
3.4%
Market size, estimated
£149Ka year
Peak month
January1.9× the quietest month
Top search term
knife holder106K searches a year

02 · Price

A sale here is worth £14.71.

Listings sell for £14.71 on average, from £6.91 to £32.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.71 that is £1K to £4K a year per listing.

Average price
£14.71under the $15 to $100 sweet spot
Price range
£6.91–£32.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #68 within Kitchen Knives. It carries 2,380 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
95%
Out of stock, average day
7.7%
Average rank
#68in Kitchen Knives
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,380per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Knife Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

44

Top-5 brand share

50%

Top 20: 87%

Top-5 click share

43%

Top 20: 76%

Open market

45%

  • Lifewit14%
  • Fohil13%
  • Qoosea9%
  • Coninx9%
  • Tuevob5%
  • Cookit5%

Demand

Knife Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Knife Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knife holder106K/yr
  • knife block without knives68K/yr
  • knife storage22K/yr
  • wooden knife block18K/yr
  • universal knife block19K/yr
  • kitchen knife holder19K/yr
  • knife stand15K/yr
  • knife holder without knives13K/yr
  • wooden knife blocks5K/yr
  • knife blocks without knives6K/yr

Reviews and returns

What reviews say buyers love and hate about Knife Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness16%−0.07

Poor quality adhesive

Adhesive is not strong enough

not sticky enough

Durability12%−0.08

Fell after a month

now they just fall over

fall apart after a few use. less than 10 times

Size-Overall11%

My only negative is that I which it was a little big longer

Small

On the short side

Strength7%+0.32

Not very sturdy

Not strong enough

Plastic is a bit flimsy

Grip7%−0.04

doesnt hold knives in place

Knives slide off

My knifes slide off

Love

Quality-Overall21%+1.54

Excellent product

Good quality box

really well made

Value For Money13%+0.43

Reasonably priced

Good for the price

Excellent value

Advertised Vs Actual Product10%

does the job perfectly

Just what I wanted

As described

Strength8%+0.32

Strong and easy to install

Very sturdy

There not at all flimsy

Size-Overall6%

Good size

Great kitchen top size

Very happy with item - size

Return

2.1% Return rate 72% Fixable by listing

Size-Overall51%▇▇▇▇█▇

My only negative is that I which it was a little big longer

Small

On the short side

Color7%▅▃▂▇█▅
Adhesion/Stickiness7%▇█▅▅▄▅

Poor quality adhesive

Adhesive is not strong enough

not sticky enough

Quality-Overall5%▇██▆▃▆

Poor quality adhesive

Very poor quality

Not the best quality ever

Advertised Vs Actual Product3%█▅▄▂▂▃

Amazon arnt paying me to advertise for them so I dont appreciate it

Misleading picture

FAQ

Common Knife Holder questions

Answered from the same tracked data.