Kitchenaid Kettle
FailThe top 5 brands take 100% of clicks, so Kitchenaid Kettle is a Fail.
- Flapen Score
- 33 / 100Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 5133
- Market size
- £77K/yr61K searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 69%top-5 click share · 2 brands · 13 sellers
Flapen Score
Kitchenaid Kettle against its category
The dotted line is the Home & Garden average. Past it, Kitchenaid Kettle is stronger. Inside it, weaker.
Market
The Kitchenaid Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchenaid Kettle 61K times last year and spent an estimated £77K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £77Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- kitchenaid kettle30K searches a year
02 · Price
A sale here is worth £105.09.
Listings sell for £105.09 on average, from £54.21 to £127.36. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £105.09 that is £0 to £11K a year per listing.
- Average price
- £105.09above the $15 to $100 sweet spot
- Price range
- £54.21–£127.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #333 within Small Kitchen Appliances. It carries 230 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 75%
- Out of stock, average day
- 1.1%
- Average rank
- #333in Small Kitchen Appliances
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 230per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Kitchenaid Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KitchenAid KETTLE 1.25L - ONYX BLACK 5KEK1222BOB
- Price
- £54.21
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 10y ago

KitchenAid 1.7L Variable Temperature Kettle Adjustable Temperature Control 50C-100C Quick Boil & Water Level Gauge Empire Red
- Price
- £118.18
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 7mo ago

KitchenAid 1.7L Variable Temperature Kettle Adjustable Temperature Control 50C-100C Quick Boil & Water Level Gauge Cast Iron Black
- Price
- £107.25
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 7mo ago

KitchenAid Artisan Kettle 1.5 L Temperature Control. Variable temperature.Red
- Price
- £126.25
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 7y ago

KitchenAid Almond Cream Temperature Control Kettle 5KEK1522BACVariable temperature kettle 1.5L Artisan.
- Price
- £127.36
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 13y ago
Trending
90-day click momentum
KitchenAid 1.7L Variable Temperature Kettle Adjustable Temperature Control 50C-100C Quick Boil & Water Level Gauge Cast Iron Black
- Price
- £107.25
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 7mo ago

KitchenAid 1.7L Variable Temperature Kettle Adjustable Temperature Control 50C-100C Quick Boil & Water Level Gauge Empire Red
- Price
- £118.18
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 7mo ago

KitchenAid Artisan 5KEK1522BOB 1.5 Litre Temperature Control Kettle (Onyx Black)
- Price
- £126.35
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 12y ago

KitchenAid Almond Cream Temperature Control Kettle 5KEK1522BACVariable temperature kettle 1.5L Artisan.
- Price
- £127.36
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 13y ago

KitchenAid KETTLE 1.25L - ONYX BLACK 5KEK1222BOB
- Price
- £54.21
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 10y ago
Newest
by launch date
KitchenAid 1.7L Variable Temperature Kettle Adjustable Temperature Control 50C-100C Quick Boil & Water Level Gauge Empire Red
- Price
- £118.18
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 7mo ago

KitchenAid 1.7L Variable Temperature Kettle Adjustable Temperature Control 50C-100C Quick Boil & Water Level Gauge Cast Iron Black
- Price
- £107.25
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 7mo ago

Ninja Perfect Temperature Kettle 1.7L Temperature Control KT201UKSTGD
- Price
- £56.04
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 10mo ago

KitchenAid Variable Temperature Kettle 1.7 L - Almond Cream 5KEK1701BAC
- Price
- £107.86
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 1y ago

KitchenAid VARIABLE TEMPERATURE KETTLE 1.7L - Matte black 5KEK1701BBM
- Price
- £108.37
- Rating
- 3.0/5
- Reviews
- 21
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- KitchenAid99%
- Ninja1%
- Open — no brand owns it (0%)
Demand
Kitchenaid Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Kitchenaid Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchenaid kettle30K/yr
- kitchen aid kettle20K/yr
- kitchen aid kettles uk12K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchenaid Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaks after a year
Firstly there was a slight leak at the base
Unfortunately, after just two years, the kettle has started leaking, despite the fact that Ive always taken care of it and never filled it to the maximum line
Broke after 9 months
started failing after 1 year
A mere few weeks after the year warranty had run out
not worth the price tag
a little bit expensive,
not worth the money
the performance is lacking
Not a quality kettle
Poor quality
The light on the kettle flickers on and off, and the base shows fluctuating temperatures
- Warm drinking water. I cant stand it cold
Love
still a great quality kettle
Well made and looks smart
Best quality
The temperature settings are useful
Good for temperature management
loving the choice of different temperatures
Boils fast, difficult to read the water level, I like the temperature scale
Fast boil
The best feature is the hold temp, which, if selected, keeps the boiled water at the chosen temperature for 30 minutes
stainless steel components are as durable
Highly recommend and will replace with the same when it. eventually
Great while it lasts
Does the job
As described
the marketing is impressive
Return
3.8% Return rate 32% Fixable by listing
the performance is lacking
I am so embarrassed that it doesn't work
it doesn't work as intended
The light on the kettle flickers on and off, and the base shows fluctuating temperatures
- Warm drinking water. I cant stand it cold
the performance is lacking
Not a quality kettle
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchenaid Kettle questions
Answered from the same tracked data.









