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Kitchenaid Kettle

Fail

The top 5 brands take 100% of clicks, so Kitchenaid Kettle is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£77K/yr61K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
69%top-5 click share · 2 brands · 13 sellers

Flapen Score

Kitchenaid Kettle against its category

The dotted line is the Home & Garden average. Past it, Kitchenaid Kettle is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchenaid Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchenaid Kettle 61K times last year and spent an estimated £77K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
1.2%
Market size, estimated
£77Ka year
Peak month
November2.3× the quietest month
Top search term
kitchenaid kettle30K searches a year

02 · Price

A sale here is worth £105.09.

Listings sell for £105.09 on average, from £54.21 to £127.36. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £105.09 that is £0 to £11K a year per listing.

Average price
£105.09above the $15 to $100 sweet spot
Price range
£54.21–£127.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #333 within Small Kitchen Appliances. It carries 230 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
75%
Out of stock, average day
1.1%
Average rank
#333in Small Kitchen Appliances
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Kitchenaid Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • KitchenAid99%
  • Ninja1%
  • Open — no brand owns it (0%)

Demand

Kitchenaid Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Kitchenaid Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchenaid kettle30K/yr
  • kitchen aid kettle20K/yr
  • kitchen aid kettles uk12K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchenaid Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof15%

Leaks after a year

Firstly there was a slight leak at the base

Unfortunately, after just two years, the kettle has started leaking, despite the fact that Ive always taken care of it and never filled it to the maximum line

Durability14%−0.13

Broke after 9 months

started failing after 1 year

A mere few weeks after the year warranty had run out

Value For Money11%−0.07

not worth the price tag

a little bit expensive,

not worth the money

Quality-Overall9%+1.94

the performance is lacking

Not a quality kettle

Poor quality

Heating4%+0.43

The light on the kettle flickers on and off, and the base shows fluctuating temperatures

- Warm drinking water. I cant stand it cold

Love

Quality-Overall24%+1.94

still a great quality kettle

Well made and looks smart

Best quality

Temperature Control18%+0.28

The temperature settings are useful

Good for temperature management

loving the choice of different temperatures

Heating7%+0.43

Boils fast, difficult to read the water level, I like the temperature scale

Fast boil

The best feature is the hold temp, which, if selected, keeps the boiled water at the chosen temperature for 30 minutes

Durability5%−0.13

stainless steel components are as durable

Highly recommend and will replace with the same when it. eventually

Great while it lasts

Advertised Vs Actual Product5%

Does the job

As described

the marketing is impressive

Return

3.8% Return rate 32% Fixable by listing

Color15%▄▃▆▅██
Functionality-Overall14%▄▅▅▄█▃

the performance is lacking

I am so embarrassed that it doesn't work

it doesn't work as intended

Size-Overall8%█▄▂▃▁▄
Heating8%▆▄▅█▃▆

The light on the kettle flickers on and off, and the base shows fluctuating temperatures

- Warm drinking water. I cant stand it cold

Quality-Overall6%▄█▃▂▁▆

the performance is lacking

Not a quality kettle

Poor quality

FAQ

Common Kitchenaid Kettle questions

Answered from the same tracked data.