kitchenaid hand mixer
Skip itSoft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible61.7avg incumbent reviews — the moat a new listing must climb
Price range
Great£29.71–£105.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£83.79avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£52K£52K/yr · 28K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-53.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kitchenaid hand mixer is a £52K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
kitchenaid hand mixer market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £21K–£42K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- KitchenAid98%
- Kenwood2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -53.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top kitchenaid hand mixer search terms
- kitchenaid hand mixer13K/yr
- kitchen aid hand mixers9K/yr
- kitchen aid hand mixer6K/yr
Top kitchenaid hand mixer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Almond Cream
KitchenAid£95.904.6★13 rev
KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Empire Red
KitchenAid£94.824.6★13 rev
KitchenAid HAND MIXER 5 SPEED - CLASSIC 5KHM5110BOB
KitchenAid£63.694.6★42 rev
KitchenAid GO - CORDLESS HAND MIXER WITH BATTERY - 5KHMR762BM
KitchenAid£105.344.3★70 rev
KitchenAid Hand Mixer 7 Speed Contour Silver 5KHM7210BCU
KitchenAid£81.394.5★87 rev
Newest
by launch dateKitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Almond Cream
KitchenAid£95.9013 rev
KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Empire Red
KitchenAid£94.8213 rev
KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Pistachio
KitchenAid£100.1313 rev
Kenwood HMP40.000GY Go Collection hand mixer Storm Blue
Kenwood£29.71301 rev
KitchenAid GO - CORDLESS HAND MIXER WITH BATTERY - 5KHMR762BM
KitchenAid£105.3470 rev
Trending
90-day click momentumKitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Empire Red
KitchenAid£94.824.6★
KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Almond Cream
KitchenAid£95.904.6★
KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Pistachio
KitchenAid£100.134.6★
KitchenAid HAND BLENDER WITH ACCESSORIES - Almond Cream 5KHBV83BAC
KitchenAid£93.224.2★
Kenwood HMP40.000GY Go Collection hand mixer Storm Blue
Kenwood£29.714.5★
What buyers say about kitchenaid hand mixer
What buyers praise and complain about, mined from review topics.What buyers love
“Has been good and mixing well”
“Great mixer and high quality make”
“It is extremely good value”
“Great design”
“It's handy having the storage box although I found it a bit hard to fit everything in at first”
“Ease of use”
“Beautiful colour”
“Compact storage design makes storage so easy to keep all parts together”
“Seems to work as it should”
“I also like the automatic release for the attachments”
What buyers complain about
“No instructions included”
“I'm very disappointed with the kitchen aid quality”
“the speed button placement is very awkward when mixing something fairly thick”
“its a shame the person operating it is not much of a cook”
“Accessories began failing within about 2 months use”
“the first one with really wobbly beater”
“It's small thing”
“there is an issue with the motor on it”
“Bit fiddly getting cover back in place because front plastic piece falls off. unnecessary”
“Ergonomic design? not really”
Top return reasons
Common questions
- Is kitchenaid hand mixer profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 10 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -53.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the kitchenaid hand mixer niche?
- 2 brands and 27 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kitchenaid hand mixer?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Mixing/Blending. The return rate is 1.8%.
- When does demand for kitchenaid hand mixer peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the kitchenaid hand mixer niche?
- Listings span £29.71–£105.34; the average listing price is £83.79 (sweet spot $15–$100). The average incumbent carries 62 reviews — the moat a new listing must climb.