Kitchenaid Hand Mixer
FailDemand is soft, at -53.0% this quarter, so Kitchenaid Hand Mixer is a Fail.
- Flapen Score
- 32 / 100Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 5132
- Market size
- £52K/yr28K searches / yr
- 90-day growth
- -53.0%search demand this quarter
- Competition
- 90%top-5 click share · 2 brands · 27 sellers
Flapen Score
Kitchenaid Hand Mixer against its category
The dotted line is the Home & Garden average. Past it, Kitchenaid Hand Mixer is stronger. Inside it, weaker.
Market
The Kitchenaid Hand Mixer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchenaid Hand Mixer 28K times last year and spent an estimated £52K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -53.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £52Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- kitchenaid hand mixer13K searches a year
02 · Price
A sale here is worth £83.79.
Listings sell for £83.79 on average, from £29.71 to £105.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £83.79 that is £0 to £8K a year per listing.
- Average price
- £83.79inside the $15 to $100 sweet spot
- Price range
- £29.71–£105.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Small Kitchen Appliances. It carries 62 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Small Kitchen Appliances
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 62per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Kitchenaid Hand Mixer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Almond Cream
- Price
- £95.90
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7mo ago

KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Empire Red
- Price
- £94.82
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7mo ago

KitchenAid HAND MIXER 5 SPEED - CLASSIC 5KHM5110BOB
- Price
- £63.69
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 7y ago

KitchenAid GO - CORDLESS HAND MIXER WITH BATTERY - 5KHMR762BM
- Price
- £105.34
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 2y ago

KitchenAid Hand Mixer 7 Speed Contour Silver 5KHM7210BCU
- Price
- £81.39
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 7y ago
Trending
estimated 90-day click momentum
KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Empire Red
- Price
- £94.82
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7mo ago

KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Almond Cream
- Price
- £95.90
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7mo ago

KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Pistachio
- Price
- £100.13
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7mo ago

KitchenAid HAND BLENDER WITH ACCESSORIES - Almond Cream 5KHBV83BAC
- Price
- £93.22
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 4y ago

Kenwood HMP40.000GY Go Collection hand mixer Storm Blue
- Price
- £29.71
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 1y ago
Newest
by launch date
KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Almond Cream
- Price
- £95.90
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7mo ago

KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Empire Red
- Price
- £94.82
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7mo ago

KitchenAid 9-Speed Hand Mixer 85W Quiet DC Motor with Soft Start 6 Accessories Beaters Whisk Dough Hooks & Mixing Rod Swivel Cord Storage Bag Included Pistachio
- Price
- £100.13
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7mo ago

Kenwood HMP40.000GY Go Collection hand mixer Storm Blue
- Price
- £29.71
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 1y ago

KitchenAid GO - CORDLESS HAND MIXER WITH BATTERY - 5KHMR762BM
- Price
- £105.34
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
27
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- KitchenAid98%
- Kenwood2%
- Open — no brand owns it (0%)
Demand
Kitchenaid Hand Mixer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Kitchenaid Hand Mixer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kitchenaid hand mixer13K/yr
- kitchen aid hand mixers9K/yr
- kitchen aid hand mixer6K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchenaid Hand Mixer
We read the reviews and the return reasons for every product selling here.
“No instructions included”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchenaid Hand Mixer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









