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Kitchenaid Hand Mixer

Fail

Demand is soft, at -53.0% this quarter, so Kitchenaid Hand Mixer is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£52K/yr28K searches / yr
90-day growth
-53.0%search demand this quarter
Competition
90%top-5 click share · 2 brands · 27 sellers

Flapen Score

Kitchenaid Hand Mixer against its category

The dotted line is the Home & Garden average. Past it, Kitchenaid Hand Mixer is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchenaid Hand Mixer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchenaid Hand Mixer 28K times last year and spent an estimated £52K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-53.0%
Conversion, latest week
2.3%
Market size, estimated
£52Ka year
Peak month
December4.1× the quietest month
Top search term
kitchenaid hand mixer13K searches a year

02 · Price

A sale here is worth £83.79.

Listings sell for £83.79 on average, from £29.71 to £105.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £83.79 that is £0 to £8K a year per listing.

Average price
£83.79inside the $15 to $100 sweet spot
Price range
£29.71–£105.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Small Kitchen Appliances. It carries 62 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Small Kitchen Appliances
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
62per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Kitchenaid Hand Mixer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • KitchenAid98%
  • Kenwood2%
  • Open — no brand owns it (0%)

Demand

Kitchenaid Hand Mixer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Kitchenaid Hand Mixer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchenaid hand mixer13K/yr
  • kitchen aid hand mixers9K/yr
  • kitchen aid hand mixer6K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchenaid Hand Mixer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting9%−0.10

No instructions included

No instruction manual was included with my corded hand held blender

Quality-Overall9%+0.27

I'm very disappointed with the kitchen aid quality

slightly cheap feel to construction

Disappointed quality

Mixing/Blending8%−0.02

the speed button placement is very awkward when mixing something fairly thick

Then the small measurement spoon often falls out when getting the mixer in

the whisk conked out whilst mixing a lighter cake mixture

Cooking Experience6%

its a shame the person operating it is not much of a cook

Forget making hummus, chopped herbs etc, couldn't manage it

Durability5%−0.05

Accessories began failing within about 2 months use

Lasted 11 months before it broke

Does not last

Love

Mixing/Blending21%−0.02

Has been good and mixing well

Solid mixer

Great mixer

Quality-Overall12%+0.27

Great mixer and high quality make

Excellent product

Quality mixer

Value For Money7%+0.90

It is extremely good value

Good value hand mixer

Value for money

Design-Overall7%

Great design

has a pleasing appearance

Handy design with integral storage for blades

Storage Capacity6%+0.61

It's handy having the storage box although I found it a bit hard to fit everything in at first

Perfect great storage

the storage compartment is very useful as you can find everything in one place

Return

1.8% Return rate 7% Fixable by listing

Functionality-Overall13%▅█▁▁▃▇
Strength12%█▃▁▁▂█

the first one with really wobbly beater

Mechanism Issues10%▆▁▁█▄▅
Product Condition10%▁▅▆█▁▁
Mixing/Blending8%█▁▁▁▄█

the speed button placement is very awkward when mixing something fairly thick

Then the small measurement spoon often falls out when getting the mixer in

the whisk conked out whilst mixing a lighter cake mixture

FAQ

Common Kitchenaid Hand Mixer questions

Answered from the same tracked data.