Skip to content

Kitchenaid Accessories

Fail

Demand is soft, at -33.1% this quarter, so Kitchenaid Accessories is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£128K/yr196K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
35%top-5 click share · 22 brands · 97 sellers

Flapen Score

Kitchenaid Accessories against its category

The dotted line is the Home & Garden average. Past it, Kitchenaid Accessories is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchenaid Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchenaid Accessories 196K times last year and spent an estimated £128K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
2.1%
Market size, estimated
£128Ka year
Peak month
December4.3× the quietest month
Top search term
kitchen aid accessories96K searches a year

02 · Price

A sale here is worth £30.41.

Listings sell for £30.41 on average, from £5.47 to £116.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £30.41 that is £0 to £3K a year per listing.

Average price
£30.41inside the $15 to $100 sweet spot
Price range
£5.47–£116.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #62 within Small Kitchen Appliances. It carries 856 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#62in Small Kitchen Appliances
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
856per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Kitchenaid Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

97

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

35%

Top 20: 76%

Open market

21%

  • KitchenAid28%
  • MMOBIEL22%
  • RJProducts10%
  • PQPO7%
  • HOMGEN7%
  • Gdrtwwh5%

Demand

Kitchenaid Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Kitchenaid Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchen aid accessories96K/yr
  • kitchenaid accessories65K/yr
  • kitchenaid attachments7K/yr
  • kitchen aid attachments uk12K/yr
  • stand mixer accessories6K/yr
  • kitchenaid mixer attachments4K/yr
  • kitchenaid attachment6K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchenaid Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%+0.22

although it states it fits my kitchen aid model it falls off the fitting

Cant comment had to return as it didnt fit my mixer

It's big

Functionality-Overall8%−0.04

Doesnt completely do the job

Disappointed — Didnt Work as Expected

Durability8%−0.07

It broke on the second go of using it

Chipped after few uses

Mine chipped off after a few uses

Ease Of Cleaning8%−0.01

Cleaning can be a pain

Just slides to clean behind

Cleaning takes little time

Ease Of Use5%+1.56

not easy to move

not so easy that the machine could be accidentally swiped off the surface

slightly time-consuming due to the small extrusion openings

Love

Size-Overall15%+0.22

Fits perfectly

Fits bowl perfectly

fits like a dream

Ease Of Use13%+1.56

Easy to use

Excellent for all uses

Easy moving

Quality-Overall13%+0.61

Excellent Product

Excellent quality device at a fraction of the KitchenAid device price

The build quality feels reasonably solid

Mixing/Blending10%+0.11

Love my mixing bowl

Perfect for mixing cake mixture

Perfect for mixing

Value For Money8%+0.33

Value for money

Good value

Excellent value

Return

2.7% Return rate 63% Fixable by listing

Size-Overall52%▇█▇▅█▇

although it states it fits my kitchen aid model it falls off the fitting

Cant comment had to return as it didnt fit my mixer

It's big

Compatibility-Overall13%▂▃▅█▅▅
Functionality-Overall6%▃▃▄█▄▃

Doesnt completely do the job

Disappointed — Didnt Work as Expected

Add-Ons/Attachments5%██▆▂▂▃
Advertised Vs Actual Product5%▂▂▂▆▂█

FAQ

Common Kitchenaid Accessories questions

Answered from the same tracked data.