Kitchen Utensils Set
MaybeReturns run at only 0.9% of orders. But demand is soft, at -21.5% this quarter, so Kitchen Utensils Set is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £1.0M/yr2.3M searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 35%top-5 click share · 33 brands · 80 sellers
Flapen Score
Kitchen Utensils Set against its category
The dotted line is the Home & Garden average. Past it, Kitchen Utensils Set is stronger. Inside it, weaker.
Market
The Kitchen Utensils Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Utensils Set 2.3M times last year and spent an estimated £1.0M. The top 5 brands take 52% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £1.0Ma year
- Peak month
- January1.6× the quietest month
- Top search term
- kitchen utensils set767K searches a year
02 · Price
A sale here is worth £16.19.
Listings sell for £16.19 on average, from £6.36 to £39.55. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £16.19 that is £12K to £16K a year per listing.
- Average price
- £16.19inside the $15 to $100 sweet spot
- Price range
- £6.36–£39.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #95 within Spatulas & Turners. It carries 1,541 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 98%
- Out of stock, average day
- 11.0%
- Average rank
- #95in Spatulas & Turners
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,541per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Kitchen Utensils Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kitchen Utensils Set 12 PCS Silicone Cooking Utensils Set Gadgets for Cooking Non Stick Wooden Handle Silicone Kitchen Cooking Utensils Sets Cookware
- Price
- £7.61
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 3y ago
Kitchen Non Stick Cooking Utensils Set Heat Resistant Silicone Utensils with Wooden Handle Ladles Spoons and Spatulas Set Kitchen Tools & Accessories 35pcs Cream by Nuovva
- Price
- £19.70
- Rating
- 4.6/5
- Reviews
- 859
- Age
- 2y ago
Silicone Kitchen Utensils Set - 12pcs Cooking Utensils Set with Holder BPA Free Food Grade Non Stick Coating Silicone Spatulas Kitchen Utensils Heat Resistant & Easy Clean Black
- Price
- £12.99
- Rating
- 4.5/5
- Reviews
- 518
- Age
- 3y ago
Berglander Kitchen Utensils Set 38 Pieces Stainless Steel Cooking Utensils Set Kitchen Gadgets Cookware Kitchen Tool Set with Utensil Holder Rack And Hooks For Hanging Dishwasher Safe
- Price
- £19.25
- Rating
- 4.6/5
- Reviews
- 3,607
- Age
- 5y ago
Kitchen Utensils Set - 34PCS Silicone Cooking Utensils with Holder Heat Resistant Nonstick Cookware Tongs Spatula Spoon Set Wooden Handles Kitchen Tools & Gadgets (Black)
- Price
- £23.63
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 1y ago
Trending
90-day click momentumKitchen Utensils Set 12 PCS Silicone Cooking Utensils Set Gadgets for Cooking Non Stick Wooden Handle Silicone Kitchen Cooking Utensils Sets Cookware
- Price
- £7.61
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 3y ago
29PCS Kitchen Utensils Set Non-Stick Silicone Heat Resistant Cooking Utensils Set with Wooden Handle Spatula Spoon Tongs Set Kitchen Tools & Accessories for Cooking (White)
- Price
- £12.95
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 1y ago
12 PCS Silicone Cooking Utensils Set with Wooden Handle Kitchen Utensil Set Heat Resistant Nonstick Cookware Tongs Spatula Spoon Set Dishwasher Safe Best Kitchen Tools with Holder
- Price
- £9.38
- Rating
- 3.8/5
- Reviews
- 34
- Age
- 1y ago
Kitchen Utensils Set 30 Pcs Heat Resistant Cooking Utensils Nylon and Stainless Steel Cooking Spoon Ladle Spatula and Can Opener - Gadgets & Kitchen Accessories Ideal Xmas Gift
- Price
- £19.99
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 9mo ago
Kitchen Utensils Set - 34PCS Silicone Cooking Utensils with Holder Heat Resistant Nonstick Cookware Tongs Spatula Spoon Set Wooden Handles Kitchen Tools & Gadgets (Black)
- Price
- £23.63
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 1y ago
Newest
by launch dateKitchen Utensils Set 30 Pcs Heat Resistant Cooking Utensils Nylon and Stainless Steel Cooking Spoon Ladle Spatula and Can Opener - Gadgets & Kitchen Accessories Ideal Xmas Gift
- Price
- £19.99
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 9mo ago
Cooking Utensils Set with Chopping Board Knife Set with Block Heat Resistant Silicone Utensils with Wooden Handle Spoons Ladles & Spatula Kitchen Tools & Accessories 17pcs Black by Nuovva
- Price
- £25.35
- Rating
- 4.3/5
- Reviews
- 337
- Age
- 1y ago
Evanda Kitchen Utensils Set 6pcs Stainless Steel Cooking Utensils Set Heavy Duty Kitchen Tools Spatulas Set Home Essentials Kitchen Accessories
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 567
- Age
- 1y ago
12 Pcs Silicone Cooking Kitchen Utensils Set Non Stick Silicone Cooking Utensil Set with HolderWooden Handle Heat ResistanceCooking Stirring Tools (Green)
- Price
- £7.56
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago
Herogo Kitchen Utensils Set 9-Piece Silicone Cooking Utensil with Stainless Steel Handle Heat Resistant Kitchen Cooking Spatula Turner Spoon with Holder Non-Stick Easy to Clean - Grey
- Price
- £14.35
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
80
Top-5 brand share
52%
Top 20: 91%
Top-5 click share
35%
Top 20: 78%
Open market
42%
- nuovva14%
- Wildone11%
- ZDXY11%
- Berglander9%
- BEWOS7%
- Terlulu6%
Demand
Kitchen Utensils Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Kitchen Utensils Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen utensils set767K/yr
- kitchen utensils363K/yr
- utensil set263K/yr
- cooking utensils set201K/yr
- kitchen set106K/yr
- utensils89K/yr
- cooking utensils91K/yr
- silicone utensil set67K/yr
- silicone kitchen utensils set75K/yr
- kitchen utensil set40K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Utensils Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Container needs to be bigger
Quite small
Bigger than I thought
not premium quality
Bad quality
Poor quality and gone after first use
Will fall apart
Do not last
One of the utensils broke on first use
Slightly flimsy
Flimsy
a bit flimsy
Not really suitable for dishwasher
Not dishwasher safe
Turn funny in the dishwasher
Love
Decent quality
Knife seem to be of a good quality for this price point
Excellent quality set
Excellent value
Excellent for the money
Good value for money
As Described
Work perfectly as intended
They do the job
Easy to wash
easy cleaning
The utensils are easy to clean
They sturdy
Nice strong sturdy set
Great sturdy pieces
Return
0.9% Return rate 57% Fixable by listing
Container needs to be bigger
Quite small
Bigger than I thought
not premium quality
Bad quality
Poor quality and gone after first use
Slightly flimsy
Flimsy
a bit flimsy
Incredibly cheap and nasty made with cheap materials
a real ceramic container when its just thin cheap plastic
Not worth the money thin plastic crap
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Utensils Set questions
Answered from the same tracked data.