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Kitchen Utensils Set

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -21.5% this quarter, so Kitchen Utensils Set is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£1.0M/yr2.3M searches / yr
90-day growth
-21.5%search demand this quarter
Competition
35%top-5 click share · 33 brands · 80 sellers

Flapen Score

Kitchen Utensils Set against its category

The dotted line is the Home & Garden average. Past it, Kitchen Utensils Set is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Utensils Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchen Utensils Set 2.3M times last year and spent an estimated £1.0M. The top 5 brands take 52% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
2.7%
Market size, estimated
£1.0Ma year
Peak month
January1.6× the quietest month
Top search term
kitchen utensils set767K searches a year

02 · Price

A sale here is worth £16.19.

Listings sell for £16.19 on average, from £6.36 to £39.55. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £16.19 that is £12K to £16K a year per listing.

Average price
£16.19inside the $15 to $100 sweet spot
Price range
£6.36–£39.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #95 within Spatulas & Turners. It carries 1,541 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
11.0%
Average rank
#95in Spatulas & Turners
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,541per listing
Listings tracked
47

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kitchen Utensils Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£31K£61K£92K£122K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

80

Est. top-5 brand share

52%

Top 20: 91%

Est. top-5 click share

35%

Top 20: 78%

Open market

42%

  • nuovva14%
  • Wildone11%
  • ZDXY11%
  • Berglander9%
  • BEWOS7%
  • Terlulu6%

Demand

Kitchen Utensils Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Kitchen Utensils Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kitchen utensils set767K/yr
  • kitchen utensils363K/yr
  • utensil set263K/yr
  • cooking utensils set201K/yr
  • kitchen set106K/yr
  • utensils89K/yr
  • cooking utensils91K/yr
  • silicone utensil set67K/yr
  • silicone kitchen utensils set75K/yr
  • kitchen utensil set40K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Utensils Set

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Container needs to be bigger”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kitchen Utensils Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data