kitchen utensils set
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Market size
Great£1.0M£1.0M/yr · 2.3M searches
Avg price
Great£16.19avg listing price — sweet spot $15–$100
Price range
Good£6.36–£39.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,541.28avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kitchen utensils set is a £1.0M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
kitchen utensils set market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- £810K–£971K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 11.0%
- Avg brand age
- 36 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
80
Top-5 brand share
52%
Top 20: 91%
Top-5 click share
35%
Top 20: 78%
Open market
42%
- nuovva14%
- Wildone11%
- ZDXY11%
- Berglander9%
- BEWOS7%
- Terlulu6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top kitchen utensils set search terms
- kitchen utensils set767K/yr
- kitchen utensils363K/yr
- utensil set263K/yr
- cooking utensils set201K/yr
- kitchen set106K/yr
- utensils89K/yr
- cooking utensils91K/yr
- silicone utensil set67K/yr
- silicone kitchen utensils set75K/yr
- kitchen utensil set40K/yr
Top kitchen utensils set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kitchen Utensils Set 12 PCS Silicone Cooking Utensils Set Gadgets for Cooking Non Stick Wooden Handle Silicone Kitchen Cooking Utensils Sets Cookware
ZDXY£7.614.4★63 rev
Kitchen Non Stick Cooking Utensils Set Heat Resistant Silicone Utensils with Wooden Handle Ladles Spoons and Spatulas Set Kitchen Tools & Accessories 35pcs Cream by Nuovva
nuovva£19.704.6★859 rev
Silicone Kitchen Utensils Set - 12pcs Cooking Utensils Set with Holder BPA Free Food Grade Non Stick Coating Silicone Spatulas Kitchen Utensils Heat Resistant & Easy Clean Black
Wildone£12.994.5★518 rev
Berglander Kitchen Utensils Set 38 Pieces Stainless Steel Cooking Utensils Set Kitchen Gadgets Cookware Kitchen Tool Set with Utensil Holder Rack And Hooks For Hanging Dishwasher Safe
Berglander£19.254.6★3,607 rev
Kitchen Utensils Set - 34PCS Silicone Cooking Utensils with Holder Heat Resistant Nonstick Cookware Tongs Spatula Spoon Set Wooden Handles Kitchen Tools & Gadgets (Black)
Terlulu£23.634.5★272 rev
Newest
by launch date
Kitchen Utensils Set 30 Pcs Heat Resistant Cooking Utensils Nylon and Stainless Steel Cooking Spoon Ladle Spatula and Can Opener - Gadgets & Kitchen Accessories Ideal Xmas Gift
RA KCM£19.9947 rev
Cooking Utensils Set with Chopping Board Knife Set with Block Heat Resistant Silicone Utensils with Wooden Handle Spoons Ladles & Spatula Kitchen Tools & Accessories 17pcs Black by Nuovva
nuovva£25.35337 rev
Evanda Kitchen Utensils Set 6pcs Stainless Steel Cooking Utensils Set Heavy Duty Kitchen Tools Spatulas Set Home Essentials Kitchen Accessories
Evanda£11.75567 rev
12 Pcs Silicone Cooking Kitchen Utensils Set Non Stick Silicone Cooking Utensil Set with HolderWooden Handle Heat ResistanceCooking Stirring Tools (Green)
ZDXY£7.5662 rev
Herogo Kitchen Utensils Set 9-Piece Silicone Cooking Utensil with Stainless Steel Handle Heat Resistant Kitchen Cooking Spatula Turner Spoon with Holder Non-Stick Easy to Clean - Grey
Herogo£14.3598 rev
Trending
90-day click momentumKitchen Utensils Set 12 PCS Silicone Cooking Utensils Set Gadgets for Cooking Non Stick Wooden Handle Silicone Kitchen Cooking Utensils Sets Cookware
ZDXY£7.614.4★
29PCS Kitchen Utensils Set Non-Stick Silicone Heat Resistant Cooking Utensils Set with Wooden Handle Spatula Spoon Tongs Set Kitchen Tools & Accessories for Cooking (White)
Fuutuu£12.953.9★
12 PCS Silicone Cooking Utensils Set with Wooden Handle Kitchen Utensil Set Heat Resistant Nonstick Cookware Tongs Spatula Spoon Set Dishwasher Safe Best Kitchen Tools with Holder
huipinghu£9.383.8★
Kitchen Utensils Set 30 Pcs Heat Resistant Cooking Utensils Nylon and Stainless Steel Cooking Spoon Ladle Spatula and Can Opener - Gadgets & Kitchen Accessories Ideal Xmas Gift
RA KCM£19.994.1★
Kitchen Utensils Set - 34PCS Silicone Cooking Utensils with Holder Heat Resistant Nonstick Cookware Tongs Spatula Spoon Set Wooden Handles Kitchen Tools & Gadgets (Black)
Terlulu£23.634.5★
What buyers say about kitchen utensils set
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Excellent value”
“As Described”
“Easy to wash”
“They sturdy”
“Easy to use”
“I really like enjoy how they feel when cooking”
“Beautiful colour”
“The knifes are great”
“Feel durable”
What buyers complain about
“Container needs to be bigger”
“not premium quality”
“Will fall apart”
“Slightly flimsy”
“Not really suitable for dishwasher”
“could still be cheaper”
“Very Misleading”
“Very difficult to use”
“Can I have the container replaced please”
“Incredibly cheap and nasty made with cheap materials”
Top return reasons
Common questions
- Is kitchen utensils set profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 47 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (63/100).
- How competitive is the kitchen utensils set niche?
- 33 brands and 80 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in kitchen utensils set?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.9%.
- When does demand for kitchen utensils set peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the kitchen utensils set niche?
- Listings span £6.36–£39.55; the average listing price is £16.19 (sweet spot $15–$100). The average incumbent carries 1,541 reviews — the moat a new listing must climb.