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Kitchen Tools & Gadgets

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -35.2% this quarter, so Kitchen Tools & Gadgets is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£66K/yr659K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
24%top-5 click share · 72 brands · 120 sellers

Flapen Score

Kitchen Tools & Gadgets against its category

The dotted line is the Home & Garden average. Past it, Kitchen Tools & Gadgets is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Tools & Gadgets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchen Tools & Gadgets 659K times last year and spent an estimated £66K. The top 5 brands take 36% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 659K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
659K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
0.7%
Market size, estimated
£66Ka year
Peak month
November9.8× the quietest month
Top search term
kitchen tools38K searches a year

02 · Price

A sale here is worth £13.57.

Listings sell for £13.57 on average, from £3.44 to £97.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.57 that is £0 to £1K a year per listing.

Average price
£13.57under the $15 to $100 sweet spot
Price range
£3.44–£97.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #95 within Garlic Presses. It carries 7,544 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
8.3%
Average rank
#95in Garlic Presses
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,544per listing
Listings tracked
87

04 · Newcomers

Amazon counts 7 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
37 months

Products

Top Kitchen Tools & Gadgets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

72 falling

Sellers

120

Top-5 brand share

36%

Top 20: 69%

Top-5 click share

24%

Top 20: 58%

Open market

61%

  • OTOTO13%
  • fullstar9%
  • nuovva5%
  • TrendPlain4%
  • Vicloon4%
  • SWEET VIEW3%

Demand

Kitchen Tools & Gadgets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Kitchen Tools & Gadgets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchen tools38K/yr
  • kitchen gadget35K/yr
  • cooking gadgets43K/yr
  • cool kitchen gadgets11K/yr
  • quirky kitchen accessories8K/yr
  • novelty kitchen gadgets13K/yr
  • amazon kitchen gadgets12K/yr
  • funny kitchen gadgets11K/yr
  • cooking gadgets for men11K/yr
  • kitchen gadgets for men11K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Tools & Gadgets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.12

Do not last

Broke on first use

Broke within a week

Quality-Overall10%+1.31

Cheap quality

Bad quality

rubbish quality

Size-Overall8%−0.02

Small bottles

they do not even fit

Quite small

Spray/Flow8%−0.03

Doesn't spray evenly

Stopped spraying

Does not spray

Leak-Proof6%

Leaked everywhere

Leaks oil

It leaks

Love

Quality-Overall22%+1.31

Good quality bottle

Best quality

Great tool quality at reasonable price

Ease Of Use13%+1.31

easy to handle

Ease of use

easy to read

Value For Money11%+0.92

Great deal

Decent price

Excellent value for money

Spray/Flow8%−0.03

Spray works really well

Good spray

Good quality sprayer

Advertised Vs Actual Product7%+0.39

As described

As advertised

Better than expected

Return

0.8% Return rate 37% Fixable by listing

Size-Overall22%██▇▇▇▆

Small bottles

they do not even fit

Quite small

Functionality-Overall14%█▇▇▇▇▇

Did not work

Doesnt work very well

Doesnt work properly

Quality-Overall8%▇▇█▇▇▇

Cheap quality

Bad quality

rubbish quality

Spray/Flow6%▃▆█▇▅▅

Doesn't spray evenly

Stopped spraying

Does not spray

Sharpness4%█▅▆▄▃▅

FAQ

Common Kitchen Tools & Gadgets questions

Answered from the same tracked data.