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Kitchen Scraper

Fail

Prices span $2.62–$11.01, mostly outside the sweet spot, so Kitchen Scraper is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£247K/yr391K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
62%top-5 click share · 18 brands · 25 sellers

Flapen Score

Kitchen Scraper against its category

The dotted line is the Home & Garden average. Past it, Kitchen Scraper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Scraper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchen Scraper 391K times last year and spent an estimated £247K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
11.2%
Market size, estimated
£247Ka year
Peak month
January2.0× the quietest month
Top search term
dough scraper126K searches a year

02 · Price

A sale here is worth £5.65.

Listings sell for £5.65 on average, from £2.62 to £11.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £5.65 that is £7K to £8K a year per listing.

Average price
£5.65under the $15 to $100 sweet spot
Price range
£2.62–£11.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #124 within Bakeware. It carries 3,372 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#124in Bakeware
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,372per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Kitchen Scraper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

22%

  • Vicloon25%
  • Amazon Basics15%
  • Bzain15%
  • midgreyeye8%
  • Kibon8%
  • Anmarko7%

Demand

Kitchen Scraper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Kitchen Scraper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dough scraper126K/yr
  • bench scraper57K/yr
  • dough cutter59K/yr
  • bread scraper21K/yr
  • food scraper20K/yr
  • pizza dough scraper9K/yr
  • kitchen scraper18K/yr
  • bench scraper kitchen9K/yr
  • pizza scraper5K/yr
  • bowl scraper8K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Scraper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.10

Bigger than what I thought

Small

Maybe a little larger than I wanted

Quality-Overall10%+0.71

Cheap

Cheap piece of garbage, small and not useful

Really bad quality

Value For Money8%+1.04

It felt expensive for what it was

Now I need to spend £30k on a new kitchen, so this is really quite an expensive bread accessory in hindsight

Functionality-Overall8%−0.04

Chopping function is not good

If they work my advice to novice bakers the plastic one do not work

Sharpness8%−0.04

not sharp

Its large and sturdy however not very sharp

theyre sharp as knives

Love

Quality-Overall23%+0.71

quality, solid piece of kit

Very good for bread making nice quality

Excellent product

Value For Money15%+1.04

Great value

Decent price

Excellent value

Advertised Vs Actual Product12%+0.62

As described

does what I need

Exactly as shown

Ease Of Use11%+0.58

Easy to use

Very handy

Such a handy tool to have

Ease Of Cleaning7%+0.60

It cleans up easily between uses

Easy to clean

allows a perfect cleaning down of these

Return

0.3% Return rate 61% Fixable by listing

Size-Overall54%▂▄██▆▅

Bigger than what I thought

Small

Maybe a little larger than I wanted

Sharpness6%▁█▁▁▆▅

not sharp

Its large and sturdy however not very sharp

theyre sharp as knives

Scratch Resistance6%▁▁▄▁▃█

They scratch them

Functionality-Overall5%█▄▁▁▃▄

Chopping function is not good

If they work my advice to novice bakers the plastic one do not work

Compatibility-Overall4%▁▃▁█▁▃

FAQ

Common Kitchen Scraper questions

Answered from the same tracked data.