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Kitchen Scales with Bowl

Fail

Demand is soft, at -32.4% this quarter, so Kitchen Scales with Bowl is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£75K/yr78K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
53%top-5 click share · 13 brands · 16 sellers

Flapen Score

Kitchen Scales with Bowl against its category

The dotted line is the Home & Garden average. Past it, Kitchen Scales with Bowl is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Scales with Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchen Scales with Bowl 78K times last year and spent an estimated £75K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
8.9%
Market size, estimated
£75Ka year
Peak month
January1.8× the quietest month
Top search term
kitchen scales with bowl51K searches a year

02 · Price

A sale here is worth £10.76.

Listings sell for £10.76 on average, from £5.88 to £17.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.76 that is £1K to £3K a year per listing.

Average price
£10.76under the $15 to $100 sweet spot
Price range
£5.88–£17.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #51 within Small Kitchen Appliances. It carries 11,121 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#51in Small Kitchen Appliances
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,121per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Kitchen Scales with Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

14%

  • NUTRI FIT32%
  • Salter20%
  • Amazon Basics10%
  • Duronic10%
  • Etekcity8%
  • SENSSUN7%
  • Open — no brand owns it (7 brands, 14%)

Demand

Kitchen Scales with Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Kitchen Scales with Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchen scales with bowl51K/yr
  • kitchen scales digital with bowl11K/yr
  • food scales with bowl5K/yr
  • digital kitchen scales with bowl5K/yr
  • baking scales with bowl4K/yr
  • digital kitchen scale with bowl3K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Scales with Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.10

Broken

Didnt last

Broke within a week

Measurement/Reading Accuracy13%−0.05

the weights it read were inconsistent

Not great, gives different readings,

Inaccurate

Quality-Overall11%+0.63

Poor quality

Cheap quality

Garbage

Size-Overall10%−0.02

Not as big as one I was replacing flimsy

These are small

The bowl is so small as to have little use in a busy kitchen

Battery Life8%−0.03

Battery constantly died

Battery needed changing every couple of days even when I turned it off

The batteries provided fell out to small

Love

Value For Money24%+1.40

Great value

Good for the money

Best value

Ease Of Use19%+1.54

easy to easy to operate

easy to read

Ease of use

Quality-Overall18%+0.63

Excellent product

Build quality seems to be reasonable for the price

Great kitchen item

Advertised Vs Actual Product5%+0.17

As advertised

As described

Exactly what I wanted

Size-Overall5%−0.02

The bowl is a good size

nice and small

Size good for me

Return

0.6% Return rate 42% Fixable by listing

Size-Overall34%█▇▆▅█▅

Not as big as one I was replacing flimsy

These are small

The bowl is so small as to have little use in a busy kitchen

Functionality-Overall18%▃▅█▅██

Doesnt work

No function or use possible

Still not working

Measurement/Reading Accuracy10%▇█▄█▄▅

the weights it read were inconsistent

Not great, gives different readings,

Inaccurate

Defective Material/Parts10%▇▃▇█▆▂
Display-Overall3%▁▁▄▃▄█

the display is quite hard to see

Faulty Display

Display hard to see

FAQ

Common Kitchen Scales with Bowl questions

Answered from the same tracked data.