Kitchen Scales
MaybeReturns run at only 0.7% of orders. But demand is soft, at -21.9% this quarter, so Kitchen Scales is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £3.3M/yr3.0M searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 31 sellers
Flapen Score
Kitchen Scales against its category
The dotted line is the Home & Garden average. Past it, Kitchen Scales is stronger. Inside it, weaker.
Market
The Kitchen Scales market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Scales 3.0M times last year and spent an estimated £3.3M. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £3.3Ma year
- Peak month
- January1.7× the quietest month
- Top search term
- kitchen scales995K searches a year
02 · Price
A sale here is worth £8.93.
Listings sell for £8.93 on average, from £4.77 to £24.28. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £8.93 that is £179K to £223K a year per listing.
- Average price
- £8.93under the $15 to $100 sweet spot
- Price range
- £4.77–£24.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £179K–£223K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #12 within Small Kitchen Appliances. It carries 15,492 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #12in Small Kitchen Appliances
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,492per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Kitchen Scales products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Digital kitchen scales with LCD display (with batteries) Black and Stainless Steel BPA free Weighs up to 11 pounds
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 115,342
- Age
- 8y ago
HomeFashion 5kg 1g 11lb Digital Kitchen Scales Food Scale with stainless steel Platform Electronic Cooking Backlit LCD Display Multifunction for Home and Office Use
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 8,806
- Age
- 5y ago
ACCUWEIGHT 201 Digital Kitchen Scales with Tempered Glass Platform (Batteries included) Electronic Weighing Food Scale with Backlit LCD Multifunction for Office School Home Baking Cooking 5kg/11lb
- Price
- £7.02
- Rating
- 4.5/5
- Reviews
- 38,202
- Age
- 7y ago
Salter 1036 BKSSDR Digital Kitchen Scale Cooking & Baking Scales for Food Weight Stainless Steel Weighing Platform 5KG Capacity Tare Function Large LCD Easy Read Display Measure Liquids Black
- Price
- £11.94
- Rating
- 4.5/5
- Reviews
- 30,957
- Age
- 19y ago
Kitchen Scales Digital 11lb/5kg Ultra Thin Food/Cooking/Baking Scale 1g/0.1oz Precise Graduation 5 Units Tare Function Touch Button Backlit LCD High Precision Stainless Steel-5kg
- Price
- £5.75
- Rating
- 4.6/5
- Reviews
- 4,093
- Age
- 5y ago
Trending
90-day click momentum
10 kg stainless steel digital kitchen scales
- Price
- £9.17
- Rating
- 4.5/5
- Reviews
- 1,461
- Age
- 1y ago
Smart Food Scale with Nutritional Calculator with 23 Nutrients Tracking&LED Display Bluetooth Sync to Fitdays+ App Stainless Steel 5KG Capacity Calorie Counting for Calorie Control&Fitness Goal Silver
- Price
- £19.73
- Rating
- 4.5/5
- Reviews
- 5,029
- Age
- 8mo ago
NUTRI FIT Digital Kitchen Scale Stainless Steel Ultra Thin Multifunction Food Weighing Scale Backlit LCD 5KG/11lb 2*AAA Batteries Included(Silver-Grey)
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 886
- Age
- 1y ago
Dual Platform Kitchen Scales with High Precision: 15kg/33lb Capacity at 1g & 500g Capacity at 0.01g Professional Food Scales for Baking Sourdough Bread and Cooking 7 Units Tare Accumulation
- Price
- £24.28
- Rating
- 4.8/5
- Reviews
- 797
- Age
- 9mo ago
Salter 1036 BKSSDR Digital Kitchen Scale Cooking & Baking Scales for Food Weight Stainless Steel Weighing Platform 5KG Capacity Tare Function Large LCD Easy Read Display Measure Liquids Black
- Price
- £11.94
- Rating
- 4.5/5
- Reviews
- 30,957
- Age
- 19y ago
Newest
by launch dateSmart Food Scale with Nutritional Calculator with 23 Nutrients Tracking&LED Display Bluetooth Sync to Fitdays+ App Stainless Steel 5KG Capacity Calorie Counting for Calorie Control&Fitness Goal Silver
- Price
- £19.73
- Rating
- 4.5/5
- Reviews
- 5,029
- Age
- 8mo ago
Dual Platform Kitchen Scales with High Precision: 15kg/33lb Capacity at 1g & 500g Capacity at 0.01g Professional Food Scales for Baking Sourdough Bread and Cooking 7 Units Tare Accumulation
- Price
- £24.28
- Rating
- 4.8/5
- Reviews
- 797
- Age
- 9mo ago
NUTRI FIT Digital Kitchen Scale Stainless Steel Ultra Thin Multifunction Food Weighing Scale Backlit LCD 5KG/11lb 2*AAA Batteries Included(Silver-Grey)
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 886
- Age
- 1y ago
10 kg stainless steel digital kitchen scales
- Price
- £9.17
- Rating
- 4.5/5
- Reviews
- 1,461
- Age
- 1y ago
NUTRI FIT Digital Food Scale with Extra Large 2L Bowl 11lb Kitchen Scale Digital for Cooking Baking Ounces and Grams 4 Units with 0.1oz/1g Precision Large LCD Display Black
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 639
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
31
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
15%
- Amazon Basics32%
- HomeFashion18%
- ACCUWEIGHT15%
- Torchtree9%
- NUTRI FIT6%
- Salter6%
- Open — no brand owns it (4 brands, 15%)
Demand
Kitchen Scales search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Kitchen Scales search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen scales995K/yr
- food scales391K/yr
- scales kitchen267K/yr
- food scale170K/yr
- digital scales kitchen172K/yr
- kitchen scales digital192K/yr
- kitchen scale124K/yr
- weighing scales kitchen134K/yr
- food weighing scales94K/yr
- digital kitchen scales98K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Scales
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke within a week
Broke quickly
Didnt last
not ideal if looking for precision
It also isn't accurate
Inaccurate
Battery draining issues
Bad battery life
it still comes up with low battery
Bad quality - not working after 2 months
Garbage
Low quality
Not fit for purpose
On the small side
bigger than we thought
Love
Good buy for the money
Great Deal
Money well spent
easy to handle
Ease of use
easy to operate
The build quality is excellent and it has a very slim, modern profile
Good quality build
Excellent product
As described
As advertised
does exactly what I need it to do
fits neatly in a drawer
Compact size, great product
fitted well
Return
0.7% Return rate 22% Fixable by listing
No function or use possible
Doesn't work
Not working properly
Not fit for purpose
On the small side
bigger than we thought
not ideal if looking for precision
It also isn't accurate
Inaccurate
Display practically unreadable
Faulty Display
also the screen it slightly hard to read
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Scales questions
Answered from the same tracked data.