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Kitchen Scales

Kitchen Scales shows low returns (0.7%), but soft demand (-21.9% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Ranks 2,729 of 5,777 Home & Garden niches · on the category median

Market size 96Growth 14Conversion 95Competition 21Returns 97Price range 48Avg price 25Brand share 43Review moat 19Quality gap 30
This niche Category average · 5,777 niches

Is Kitchen Scales profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kitchen Scales is a £3.3M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Kitchen Scales: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.9% over the last 90 days and 12.4% of searches end in a purchase.

£3.3M

revenue / yr

Units sold / yr400K
Search volume / yr-21.9%3.0M
Conversion rate12.4%
Avg price£8.93

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers10 · 31
Top-5 product click share74%
Open market21%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement87%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews15,492

Top Kitchen Scales products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£331K£662K£994K£1.3M1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

31

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

  • Amazon Basics32%
  • HomeFashion18%
  • ACCUWEIGHT15%
  • Torchtree9%
  • NUTRI FIT6%
  • Salter6%
  • Open — no brand owns it (4 brands, 15%)

Kitchen Scales demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.0MCVR12.4%Products15Brands10Top 5 Brands79%OOS Rate1.8%Rating4.6★Reviews15,492Avg BSR#12
80K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Kitchen Scales search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kitchen scales995K/yr
  • food scales391K/yr
  • scales kitchen267K/yr
  • food scale170K/yr
  • digital scales kitchen172K/yr
  • kitchen scales digital192K/yr
  • kitchen scale124K/yr
  • weighing scales kitchen134K/yr
  • food weighing scales94K/yr
  • digital kitchen scales98K/yr

What reviews say buyers love and hate about Kitchen Scales

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Value For Money21%

Good buy for the money

Ease Of Use20%

easy to handle

Quality-Overall16%

The build quality is excellent and it has a very slim, modern profile

Advertised Vs Actual Product7%

As described

Size-Overall4%

fits neatly in a drawer

What buyers complain about

80% of reviews
Durability27%

Broke within a week

Measurement/Reading Accuracy11%

not ideal if looking for precision

Battery Life9%

Battery draining issues

Quality-Overall8%

Bad quality - not working after 2 months

Size-Overall8%

Not fit for purpose

Kitchen Scales return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
25%
2Size-Overall
18%
3Measurement/Reading Accuracy
12%
4Defective Material/Parts
8%
5Display-Overall
6%

Common Kitchen Scales questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kitchen Scales 51/100 on Amazon United Kingdom — Worth a look. The niche generates £3.3M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -21.9% over the last 90 days.
Search demand for Kitchen Scales on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.7× the quietest.