kitchen scales
Worth a lookShows low returns (0.7%), but soft demand (-21.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible£3.3M£3.3M/yr · 3.0M searches
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.77–£24.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad15,491.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kitchen scales is a £3.3M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
kitchen scales market data
- Units sold / yr
- 300K–400K
- avg 20,000–25,000/product
- Revenue / yr
- £2.7M–£3.6M
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 1.8%
- Avg brand age
- 52 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
31
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
15%
- Amazon Basics32%
- HomeFashion18%
- ACCUWEIGHT15%
- Torchtree9%
- NUTRI FIT6%
- Salter6%
- Open — no brand owns it (4 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top kitchen scales search terms
- kitchen scales995K/yr
- food scales391K/yr
- scales kitchen267K/yr
- food scale170K/yr
- digital scales kitchen172K/yr
- kitchen scales digital192K/yr
- kitchen scale124K/yr
- weighing scales kitchen134K/yr
- food weighing scales94K/yr
- digital kitchen scales98K/yr
Top kitchen scales products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Digital kitchen scales with LCD display (with batteries) Black and Stainless Steel BPA free Weighs up to 11 pounds
Amazon Basics£6.004.6★115,342 rev
HomeFashion 5kg 1g 11lb Digital Kitchen Scales Food Scale with stainless steel Platform Electronic Cooking Backlit LCD Display Multifunction for Home and Office Use
HomeFashion£5.174.5★8,806 rev
ACCUWEIGHT 201 Digital Kitchen Scales with Tempered Glass Platform (Batteries included) Electronic Weighing Food Scale with Backlit LCD Multifunction for Office School Home Baking Cooking 5kg/11lb
ACCUWEIGHT£7.024.5★38,202 rev
Salter 1036 BKSSDR Digital Kitchen Scale Cooking & Baking Scales for Food Weight Stainless Steel Weighing Platform 5KG Capacity Tare Function Large LCD Easy Read Display Measure Liquids Black
Salter£11.944.5★30,957 rev
Kitchen Scales Digital 11lb/5kg Ultra Thin Food/Cooking/Baking Scale 1g/0.1oz Precise Graduation 5 Units Tare Function Touch Button Backlit LCD High Precision Stainless Steel-5kg
Torchtree£5.754.6★4,093 rev
Newest
by launch date
Smart Food Scale with Nutritional Calculator with 23 Nutrients Tracking&LED Display Bluetooth Sync to Fitdays+ App Stainless Steel 5KG Capacity Calorie Counting for Calorie Control&Fitness Goal Silver
Letron£19.735,029 rev
Dual Platform Kitchen Scales with High Precision: 15kg/33lb Capacity at 1g & 500g Capacity at 0.01g Professional Food Scales for Baking Sourdough Bread and Cooking 7 Units Tare Accumulation
Letron£24.28797 rev
NUTRI FIT Digital Kitchen Scale Stainless Steel Ultra Thin Multifunction Food Weighing Scale Backlit LCD 5KG/11lb 2*AAA Batteries Included(Silver-Grey)
NUTRI FIT£4.77886 rev
10 kg stainless steel digital kitchen scales
izeyu£9.171,461 rev
NUTRI FIT Digital Food Scale with Extra Large 2L Bowl 11lb Kitchen Scale Digital for Cooking Baking Ounces and Grams 4 Units with 0.1oz/1g Precision Large LCD Display Black
NUTRI FIT£10.17639 rev
Trending
90-day click momentum10 kg stainless steel digital kitchen scales
izeyu£9.174.5★
Smart Food Scale with Nutritional Calculator with 23 Nutrients Tracking&LED Display Bluetooth Sync to Fitdays+ App Stainless Steel 5KG Capacity Calorie Counting for Calorie Control&Fitness Goal Silver
Letron£19.734.5★
NUTRI FIT Digital Kitchen Scale Stainless Steel Ultra Thin Multifunction Food Weighing Scale Backlit LCD 5KG/11lb 2*AAA Batteries Included(Silver-Grey)
NUTRI FIT£4.774.6★
Dual Platform Kitchen Scales with High Precision: 15kg/33lb Capacity at 1g & 500g Capacity at 0.01g Professional Food Scales for Baking Sourdough Bread and Cooking 7 Units Tare Accumulation
Letron£24.284.8★
Salter 1036 BKSSDR Digital Kitchen Scale Cooking & Baking Scales for Food Weight Stainless Steel Weighing Platform 5KG Capacity Tare Function Large LCD Easy Read Display Measure Liquids Black
Salter£11.944.5★
What buyers say about kitchen scales
What buyers praise and complain about, mined from review topics.What buyers love
“Good buy for the money”
“easy to handle”
“The build quality is excellent and it has a very slim, modern profile”
“As described”
“fits neatly in a drawer”
“The sleek design also wipes clean easily after use”
“Works fine”
“Compact and easy to use”
“easy to read display”
“Very accurate and love the design”
What buyers complain about
“Broke within a week”
“not ideal if looking for precision”
“Battery draining issues”
“Bad quality - not working after 2 months”
“Not fit for purpose”
“No function or use possible”
“Display practically unreadable”
“I considered several more expensive options to this”
“the buttons are a bit awkward”
“One use only - terrible”
Top return reasons
Common questions
- Is kitchen scales profitable to sell on Amazon United Kingdom?
- The niche generates £3.3M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the kitchen scales niche?
- 10 brands and 31 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in kitchen scales?
- Top complaints mined from reviews: Durability, Measurement/Reading Accuracy, Battery Life. The return rate is 0.7%.
- When does demand for kitchen scales peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the kitchen scales niche?
- Listings span £4.77–£24.28; the average listing price is £8.93 (sweet spot $15–$100). The average incumbent carries 15,492 reviews — the moat a new listing must climb.