Kitchen Rug
MaybeThe top 5 brands take only 35% of clicks. But buyers convert on only 0.7% of searches, so Kitchen Rug is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £51K/yr364K searches / yr
- 90-day growth
- -26.1%search demand this quarter
- Competition
- 27%top-5 click share · 44 brands · 59 sellers
Flapen Score
Kitchen Rug against its category
The dotted line is the Home & Garden average. Past it, Kitchen Rug is stronger. Inside it, weaker.
Market
The Kitchen Rug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Rug 364K times last year and spent an estimated £51K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 364K
- Growth, 90 days vs prior 90
- -26.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £51Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- kitchen rugs non slip washable166K searches a year
02 · Price
A sale here is worth £19.36.
Listings sell for £19.36 on average, from £4.89 to £73.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.36 that is £0 to £2K a year per listing.
- Average price
- £19.36inside the $15 to $100 sweet spot
- Price range
- £4.89–£73.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #60 within Doormats. It carries 1,098 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 77%
- Out of stock, average day
- 9.1%
- Average rank
- #60in Doormats
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,098per listing
- Listings tracked
- 71
04 · Newcomers
Amazon counts 1 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Kitchen Rug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Famibay Kitchen Rug Sets 3 Piece Kitchen Mats Non Slip Washable Kitchen Runners Floor Mat Grey Modern Abstract for Kitchen Laundry Room Hallway 50x120cm+50x80cm+50x80cm
- Price
- £21.80
- Rating
- 4.0/5
- Reviews
- 127
- Age
- 1y ago

Adalex Global 40 by 60cm and 40 by 120cm Kitchen Rug Mat Set of 2 Kitchen Mats Non Slip Washable Large Non Slip Kitchen Runners Indoor Floor Mats Kitchen Carpets Carpet Runners (Monochrome)
- Price
- £16.97
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 1y ago

IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
- Price
- £20.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago

DEFYNEE Machine Washable Rugs Living Room 90x150 cm Kitchen Rugs Non Slip Soft Short Pile Vintage Blue Rugs for Bedroom Moroccan Rug for Hallway Bedroom and Kitchen Blue
- Price
- £26.84
- Rating
- 4.3/5
- Reviews
- 449
- Age
- 1y ago

LEKEEPGO Kitchen Rugs Non Slip Washable 43.5x150cm Absorbent Kitchen Mat Rubber Backed Kitchen Runner Carpet Runner Rugs for Hallway Laundry Room Beige
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 960
- Age
- 1y ago
Trending
90-day click momentum
Quqei Kitchen Mats for Floor Non Slip Kitchen Runner Rug 43x120 CM Brown
- Price
- £22.33
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2mo ago

Quqei Kitchen Rug Non Slip Washable Rubber Backed Floor Mat 43x75cm Brown
- Price
- £14.88
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2mo ago

GULLAMBO Rugs Living Room Indoor And Outdoor 120cm x 180cm Large Area Rug Kitchen And Office Use Area rugs Super heavy duty Absorbent Multicolor Barrier Mat Machine Washable Entrance Rug
- Price
- £32.80
- Rating
- 4.4/5
- Reviews
- 4,869
- Age
- 4y ago

Quqei Kitchen Mat Non Slip Washable Woven Kitchen Rugs 43x120cm Brown
- Price
- £17.18
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 5mo ago

B&B Plain Twist Rubber Area Rug Outdoor and Indoor Use - Heavy Duty Waterproof PVC Non Slip Backing Dirt Trapper Kitchen Carpet Floor Rug for Laundry Area (120x150cm Grey)
- Price
- £26.96
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago
Newest
by launch date
Quqei Kitchen Mats for Floor Non Slip Kitchen Runner Rug 43x120 CM Brown
- Price
- £22.33
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2mo ago

Quqei Kitchen Rug Non Slip Washable Rubber Backed Floor Mat 43x75cm Brown
- Price
- £14.88
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2mo ago

Quqei Kitchen Mat Non Slip Washable Woven Kitchen Rugs 43x120cm Brown
- Price
- £17.18
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 5mo ago

Capslpad Kitchen Rugs Sets of 3 Non Slip Jute Look Kitchen Mat Set Washable Boho Kitchen Rugs and Mats Black Brown Kitchen Runner Rug Floor Carpet for Laundry Hallway (50x80cm+50x120cm+50x150cm)
- Price
- £29.50
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 8mo ago

IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
- Price
- £20.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
44 falling
Sellers
59
Top-5 brand share
35%
Top 20: 81%
Top-5 click share
27%
Top 20: 64%
Open market
61%
- BLADO10%
- Famibay7%
- Quqei7%
- Adalex Global6%
- IMIYOKU6%
- DEFYNEE5%
Demand
Kitchen Rug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Kitchen Rug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen rugs non slip washable166K/yr
- kitchen rugs130K/yr
- rugs for kitchen42K/yr
- rug kitchen17K/yr
- kitchen carpets9K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Rug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
sizing is odd
it is rather narrow
pile is a bit thicker than expecting
feels much thicker than it really is
These aren't thick mats, of course,
the rug itself is of poor quality for the price
buy a better quality set
Not very good quality
The price may seem high
Cheaper than it looks
Not so pleased they reduced the price after ordering
Quite thin material
Made with a cheap material
Returned didn't like the material
Love
Good quality, lies flat
Best quality
Great quality of mats
Fantastic Price
Excellent value for money
Amazing value
Love the colour
is a good neutral colour
the colours are perfect
Easy to wash
cleans it beautifully
Easy to clean
Does the job perfectly
Just as expected
Just what I needed
Return
1.9% Return rate 75% Fixable by listing
Too small
sizing is odd
it is rather narrow
not green at all
While the colours might not be for everyone
Unfortunately this is very grey
the rug itself is of poor quality for the price
buy a better quality set
Not very good quality
from the photos they looked much different
However, the product images are a bit misleading
Not as described
Quite thin material
Made with a cheap material
Returned didn't like the material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Rug questions
Answered from the same tracked data.









