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Kitchen Rug

Maybe

The top 5 brands take only 35% of clicks. But buyers convert on only 0.7% of searches, so Kitchen Rug is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£51K/yr364K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
27%top-5 click share · 44 brands · 59 sellers

Flapen Score

Kitchen Rug against its category

The dotted line is the Home & Garden average. Past it, Kitchen Rug is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Rug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchen Rug 364K times last year and spent an estimated £51K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
0.7%
Market size, estimated
£51Ka year
Peak month
November3.1× the quietest month
Top search term
kitchen rugs non slip washable166K searches a year

02 · Price

A sale here is worth £19.36.

Listings sell for £19.36 on average, from £4.89 to £73.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.36 that is £0 to £2K a year per listing.

Average price
£19.36inside the $15 to $100 sweet spot
Price range
£4.89–£73.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #60 within Doormats. It carries 1,098 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
77%
Out of stock, average day
9.1%
Average rank
#60in Doormats
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,098per listing
Listings tracked
71

04 · Newcomers

Amazon counts 1 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kitchen Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

59

Top-5 brand share

35%

Top 20: 81%

Top-5 click share

27%

Top 20: 64%

Open market

61%

  • BLADO10%
  • Famibay7%
  • Quqei7%
  • Adalex Global6%
  • IMIYOKU6%
  • DEFYNEE5%

Demand

Kitchen Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Kitchen Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchen rugs non slip washable166K/yr
  • kitchen rugs130K/yr
  • rugs for kitchen42K/yr
  • rug kitchen17K/yr
  • kitchen carpets9K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Rug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.22

Too small

sizing is odd

it is rather narrow

Thickness9%−0.03

pile is a bit thicker than expecting

feels much thicker than it really is

These aren't thick mats, of course,

Quality-Overall7%+2.04

the rug itself is of poor quality for the price

buy a better quality set

Not very good quality

Value For Money6%+0.63

The price may seem high

Cheaper than it looks

Not so pleased they reduced the price after ordering

Material Quality4%−0.09

Quite thin material

Made with a cheap material

Returned didn't like the material

Love

Quality-Overall27%+2.04

Good quality, lies flat

Best quality

Great quality of mats

Value For Money11%+0.63

Fantastic Price

Excellent value for money

Amazing value

Color8%+0.34

Love the colour

is a good neutral colour

the colours are perfect

Ease Of Cleaning7%+0.34

Easy to wash

cleans it beautifully

Easy to clean

Advertised Vs Actual Product6%−0.02

Does the job perfectly

Just as expected

Just what I needed

Return

1.9% Return rate 75% Fixable by listing

Size-Overall53%█▇█▇▇█

Too small

sizing is odd

it is rather narrow

Color12%▆▆██▇▇

not green at all

While the colours might not be for everyone

Unfortunately this is very grey

Quality-Overall11%▃█▅▅▆▅

the rug itself is of poor quality for the price

buy a better quality set

Not very good quality

Advertised Vs Actual Product5%▆███▄▅

from the photos they looked much different

However, the product images are a bit misleading

Not as described

Material Quality4%█▆▂▄▅▂

Quite thin material

Made with a cheap material

Returned didn't like the material

FAQ

Common Kitchen Rug questions

Answered from the same tracked data.