kitchen rug
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great£19.36avg listing price — sweet spot $15–$100
Price range
Great£4.89–£73.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,097.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad£51K£51K/yr · 364K searches
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, kitchen rug is a £51K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
kitchen rug market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £39K–£48K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 92%
- Out of stock
- 9.1%
- Avg brand age
- 32 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
59
Top-5 brand share
35%
Top 20: 81%
Top-5 click share
27%
Top 20: 64%
Open market
61%
- BLADO10%
- Famibay7%
- Quqei7%
- Adalex Global6%
- IMIYOKU6%
- DEFYNEE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top kitchen rug search terms
- kitchen rugs non slip washable166K/yr
- kitchen rugs130K/yr
- rugs for kitchen42K/yr
- rug kitchen17K/yr
- kitchen carpets9K/yr
Top kitchen rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Famibay Kitchen Rug Sets 3 Piece Kitchen Mats Non Slip Washable Kitchen Runners Floor Mat Grey Modern Abstract for Kitchen Laundry Room Hallway 50x120cm+50x80cm+50x80cm
Famibay£21.804.0★127 rev
Adalex Global 40 by 60cm and 40 by 120cm Kitchen Rug Mat Set of 2 Kitchen Mats Non Slip Washable Large Non Slip Kitchen Runners Indoor Floor Mats Kitchen Carpets Carpet Runners (Monochrome)
Adalex Global£16.974.2★94 rev
IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
IMIYOKU£20.264.2★59 rev
DEFYNEE Machine Washable Rugs Living Room 90x150 cm Kitchen Rugs Non Slip Soft Short Pile Vintage Blue Rugs for Bedroom Moroccan Rug for Hallway Bedroom and Kitchen Blue
DEFYNEE£26.844.3★449 rev
LEKEEPGO Kitchen Rugs Non Slip Washable 43.5x150cm Absorbent Kitchen Mat Rubber Backed Kitchen Runner Carpet Runner Rugs for Hallway Laundry Room Beige
LEKEEPGO£23.374.5★960 rev
Newest
by launch date
Quqei Kitchen Mats for Floor Non Slip Kitchen Runner Rug 43x120 CM Brown
Quqei£22.3320 rev
Quqei Kitchen Rug Non Slip Washable Rubber Backed Floor Mat 43x75cm Brown
Quqei£14.8811 rev
Quqei Kitchen Mat Non Slip Washable Woven Kitchen Rugs 43x120cm Brown
Quqei£17.1823 rev
Capslpad Kitchen Rugs Sets of 3 Non Slip Jute Look Kitchen Mat Set Washable Boho Kitchen Rugs and Mats Black Brown Kitchen Runner Rug Floor Carpet for Laundry Hallway (50x80cm+50x120cm+50x150cm)
Capslpad£29.5056 rev
IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
IMIYOKU£20.2659 rev
Trending
90-day click momentumQuqei Kitchen Mats for Floor Non Slip Kitchen Runner Rug 43x120 CM Brown
Quqei£22.334.4★
Quqei Kitchen Rug Non Slip Washable Rubber Backed Floor Mat 43x75cm Brown
Quqei£14.883.9★
GULLAMBO Rugs Living Room Indoor And Outdoor 120cm x 180cm Large Area Rug Kitchen And Office Use Area rugs Super heavy duty Absorbent Multicolor Barrier Mat Machine Washable Entrance Rug
GULLAMBO£32.804.4★
Quqei Kitchen Mat Non Slip Washable Woven Kitchen Rugs 43x120cm Brown
Quqei£17.183.8★
B&B Plain Twist Rubber Area Rug Outdoor and Indoor Use - Heavy Duty Waterproof PVC Non Slip Backing Dirt Trapper Kitchen Carpet Floor Rug for Laundry Area (120x150cm Grey)
B&B£26.964.3★
What buyers say about kitchen rug
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, lies flat”
“Fantastic Price”
“Love the colour”
“Easy to wash”
“Does the job perfectly”
“First thing, the size combination is actually quite useful”
“The design is quite modern”
“Does not slip”
“It's comfortable to stand on”
“Very versatile and handy to have”
What buyers complain about
“Too small”
“pile is a bit thicker than expecting”
“the rug itself is of poor quality for the price”
“The price may seem high”
“Quite thin material”
“from the photos they looked much different”
“BUT they BOTH slip terribly”
“Thin”
“not green at all”
“after a week or so it was completely flat”
Top return reasons
Common questions
- Is kitchen rug profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 71 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the kitchen rug niche?
- 44 brands and 59 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in kitchen rug?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.9%.
- When does demand for kitchen rug peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the kitchen rug niche?
- Listings span £4.89–£73.09; the average listing price is £19.36 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.