Kitchen Rug
Kitchen Rug shows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Flapen Score
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Is Kitchen Rug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kitchen Rug is a £51K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Kitchen Rug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.1% over the last 90 days and 0.7% of searches end in a purchase.
£51K
revenue / yr
Who owns the niche?
The top 5 brands hold 35% of demand, so 65% of the market is open.
65%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 71 products
Top Kitchen Rug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Famibay Kitchen Rug Sets 3 Piece Kitchen Mats Non Slip Washable Kitchen Runners Floor Mat Grey Modern Abstract for Kitchen Laundry Room Hallway 50x120cm+50x80cm+50x80cm
- Price
- £21.80
- Rating
- 4.0/5
- Reviews
- 127
- Age
- 1y ago
Adalex Global 40 by 60cm and 40 by 120cm Kitchen Rug Mat Set of 2 Kitchen Mats Non Slip Washable Large Non Slip Kitchen Runners Indoor Floor Mats Kitchen Carpets Carpet Runners (Monochrome)
- Price
- £16.97
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 1y ago
IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
- Price
- £20.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago
DEFYNEE Machine Washable Rugs Living Room 90x150 cm Kitchen Rugs Non Slip Soft Short Pile Vintage Blue Rugs for Bedroom Moroccan Rug for Hallway Bedroom and Kitchen Blue
- Price
- £26.84
- Rating
- 4.3/5
- Reviews
- 449
- Age
- 1y ago
LEKEEPGO Kitchen Rugs Non Slip Washable 43.5x150cm Absorbent Kitchen Mat Rubber Backed Kitchen Runner Carpet Runner Rugs for Hallway Laundry Room Beige
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 960
- Age
- 1y ago
Trending
90-day click momentum
Quqei Kitchen Mats for Floor Non Slip Kitchen Runner Rug 43x120 CM Brown
- Price
- £22.33
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2mo ago
Quqei Kitchen Rug Non Slip Washable Rubber Backed Floor Mat 43x75cm Brown
- Price
- £14.88
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2mo ago
GULLAMBO Rugs Living Room Indoor And Outdoor 120cm x 180cm Large Area Rug Kitchen And Office Use Area rugs Super heavy duty Absorbent Multicolor Barrier Mat Machine Washable Entrance Rug
- Price
- £32.80
- Rating
- 4.4/5
- Reviews
- 4,869
- Age
- 4y ago
Quqei Kitchen Mat Non Slip Washable Woven Kitchen Rugs 43x120cm Brown
- Price
- £17.18
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 5mo ago
B&B Plain Twist Rubber Area Rug Outdoor and Indoor Use - Heavy Duty Waterproof PVC Non Slip Backing Dirt Trapper Kitchen Carpet Floor Rug for Laundry Area (120x150cm Grey)
- Price
- £26.96
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago
Newest
by launch dateQuqei Kitchen Mats for Floor Non Slip Kitchen Runner Rug 43x120 CM Brown
- Price
- £22.33
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2mo ago
Quqei Kitchen Rug Non Slip Washable Rubber Backed Floor Mat 43x75cm Brown
- Price
- £14.88
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2mo ago
Quqei Kitchen Mat Non Slip Washable Woven Kitchen Rugs 43x120cm Brown
- Price
- £17.18
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 5mo ago
Capslpad Kitchen Rugs Sets of 3 Non Slip Jute Look Kitchen Mat Set Washable Boho Kitchen Rugs and Mats Black Brown Kitchen Runner Rug Floor Carpet for Laundry Hallway (50x80cm+50x120cm+50x150cm)
- Price
- £29.50
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 8mo ago
IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
- Price
- £20.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
44 falling
Sellers
59
Top-5 brand share
35%
Top 20: 81%
Top-5 click share
27%
Top 20: 64%
Open market
61%
- BLADO10%
- Famibay7%
- Quqei7%
- Adalex Global6%
- IMIYOKU6%
- DEFYNEE5%
Kitchen Rug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top Kitchen Rug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kitchen rugs non slip washable166K/yr
- kitchen rugs130K/yr
- rugs for kitchen42K/yr
- rug kitchen17K/yr
- kitchen carpets9K/yr
What reviews say buyers love and hate about Kitchen Rug
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good quality, lies flat”
“Fantastic Price”
“Love the colour”
“Easy to wash”
“Does the job perfectly”
What buyers complain about
57% of reviews“Too small”
“pile is a bit thicker than expecting”
“the rug itself is of poor quality for the price”
“The price may seem high”
“Quite thin material”
Kitchen Rug return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kitchen Rug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
