Kitchen Roll Holder
MaybeAn estimated 1.3% of orders come back. But demand is soft, at -14.2% this quarter, so Kitchen Roll Holder is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £898K/yr1.6M searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 46%top-5 click share · 20 brands · 51 sellers
Flapen Score
Kitchen Roll Holder against its category
The dotted line is the Home & Garden average. Past it, Kitchen Roll Holder is stronger. Inside it, weaker.
Market
The Kitchen Roll Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Roll Holder 1.6M times last year and spent an estimated £898K. The top 5 brands take 72% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £898K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £898Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- kitchen roll holder863K searches a year
02 · Price
A sale here is worth £8.66.
Listings sell for £8.66 on average, from £3.93 to £31.64. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £8.66 that is £17K to £22K a year per listing.
- Average price
- £8.66under the $15 to $100 sweet spot
- Price range
- £3.93–£31.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £17K–£22K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #21 within Racks & Holders. It carries 3,186 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #21in Racks & Holders
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,186per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Kitchen Roll Holder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paper Towel Holder Under Cabinet - Self-Adhesive or Drilling Kitchen Roll Holder Wall Mounted Towel Rack for Organization and Storage Stainless Steel Kitchen Paper Roll Holder
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 2,233
- Age
- 3y ago

Kitchen Roll Holder Free-Standing Paper Towel Holder Premium Stainless Steel Kitchen Rolls Organizer Classic Fashion Countertop Dispenser
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 3,316
- Age
- 4y ago

Paper Towel Holder Under Cabinet - Self-Adhesive or Drilling Kitchen Roll Holder Wall Mounted Towel Rack for Organization and Storage Stainless Steel Kitchen Paper Roll Holder
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 2,233
- Age
- 3y ago

Ibergrif Kitchen Roll Holder Under Cabinet Wall Mounted Paper Towel Holder
- Price
- £4.46
- Rating
- 4.4/5
- Reviews
- 4,105
- Age
- 2y ago

Black Kitchen Roll Holder Under Cabinet Self-Adhesive Paper Towel Holder Wall Mounted Paper Towel Rack Suitable for Pantry Kitchen Bathroom
- Price
- £4.73
- Rating
- 4.2/5
- Reviews
- 6,066
- Age
- 5y ago
Trending
estimated 90-day click momentum
SetSail Paper Towel Holder Under Cabinet Single Hand Operable with Adjustable Damper Easy Tear Paper Towel Holder Wall Mount for Kitchen Bathroom Adhesive or Screw Silver
- Price
- £4.52
- Rating
- 4.3/5
- Reviews
- 2,963
- Age
- 1y ago

Paper Towel Holder Countertop Standing Kitchen Roll Holder With Anti-slip Base Paper Towel Holders for Kitchen Roll Holder Bamboo & Stainless Steel Black
- Price
- £6.72
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 10mo ago

Loputon Kitchen Roll Holder under Cabinet Aluminum Alloy Paper Towel Holders Self Adhesive Kitchen Roll Holder for kitchenette Bathroom Living Room - Black
- Price
- £13.91
- Rating
- 4.7/5
- Reviews
- 610
- Age
- 1y ago

Black Kitchen Roll Holder Under Cabinet Self-Adhesive Paper Towel Holder Wall Mounted Paper Towel Rack Suitable for Pantry Kitchen Bathroom
- Price
- £4.73
- Rating
- 4.2/5
- Reviews
- 6,066
- Age
- 5y ago

Paper Towel Holder Under Cabinet - Self-Adhesive or Drilling - Black Upgraded Aluminum Paper Towel Rack - Paper Towel Holder Wall Mount - Suitable for Kitchen Bathroom
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 567
- Age
- 2y ago
Newest
by launch date
Paper Towel Holder Countertop Standing Kitchen Roll Holder With Anti-slip Base Paper Towel Holders for Kitchen Roll Holder Bamboo & Stainless Steel Black
- Price
- £6.72
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 10mo ago

Loputon Kitchen Roll Holder under Cabinet Aluminum Alloy Paper Towel Holders Self Adhesive Kitchen Roll Holder for kitchenette Bathroom Living Room - Black
- Price
- £13.91
- Rating
- 4.7/5
- Reviews
- 610
- Age
- 1y ago

Kitchen Roll Stand Freestanding Chrome Finish - Paper Towel Tissue Pole Holder Stainless Steel Kitchen Dispenser Blue Roll Counter Top Organiser One Size
- Price
- £3.93
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 1y ago

SetSail Paper Towel Holder Under Cabinet Single Hand Operable with Adjustable Damper Easy Tear Paper Towel Holder Wall Mount for Kitchen Bathroom Adhesive or Screw Silver
- Price
- £4.52
- Rating
- 4.3/5
- Reviews
- 2,963
- Age
- 1y ago

Paper Towel Holder Under Cabinet - Self-Adhesive or Drilling Kitchen Roll Holder Wall Mounted Towel Rack for Organization and Storage Stainless Steel Kitchen Paper Roll Holder
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 2,233
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
51
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 85%
Open market
25%
- susswiff31%
- niffgaff19%
- OBODING10%
- Ibergrif7%
- VEHHE4%
- Joseph Joseph4%
Demand
Kitchen Roll Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kitchen Roll Holder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kitchen roll holder863K/yr
- kitchen towel holder126K/yr
- kitchen roll holder under cabinet105K/yr
- paper towel holder95K/yr
- kitchen roll holder wall mounted55K/yr
- kitchen roll holder free standing36K/yr
- kitchen roll holders20K/yr
- under cupboard kitchen roll holder25K/yr
- wall mounted kitchen roll holder19K/yr
- kitchen paper towel holder17K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Roll Holder
We read the reviews and the return reasons for every product selling here.
“Not sturdy enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Roll Holder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









