kitchen roll holder
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great£898K£898K/yr · 1.6M searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.93–£31.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,186.26avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.66avg listing price — sweet spot $15–$100
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kitchen roll holder is a £898K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
kitchen roll holder market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- £693K–£866K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 5.2%
- Avg brand age
- 36 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
51
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
25%
- susswiff31%
- niffgaff19%
- OBODING10%
- Ibergrif7%
- VEHHE4%
- Joseph Joseph4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top kitchen roll holder search terms
- kitchen roll holder863K/yr
- kitchen towel holder126K/yr
- kitchen roll holder under cabinet105K/yr
- paper towel holder95K/yr
- kitchen roll holder wall mounted55K/yr
- kitchen roll holder free standing36K/yr
- kitchen roll holders20K/yr
- under cupboard kitchen roll holder25K/yr
- wall mounted kitchen roll holder19K/yr
- kitchen paper towel holder17K/yr
Top kitchen roll holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paper Towel Holder Under Cabinet - Self-Adhesive or Drilling Kitchen Roll Holder Wall Mounted Towel Rack for Organization and Storage Stainless Steel Kitchen Paper Roll Holder
susswiff£4.874.4★2,233 rev
Kitchen Roll Holder Free-Standing Paper Towel Holder Premium Stainless Steel Kitchen Rolls Organizer Classic Fashion Countertop Dispenser
niffgaff£5.584.4★3,316 rev
Paper Towel Holder Under Cabinet - Self-Adhesive or Drilling Kitchen Roll Holder Wall Mounted Towel Rack for Organization and Storage Stainless Steel Kitchen Paper Roll Holder
susswiff£4.854.4★2,233 rev
Ibergrif Kitchen Roll Holder Under Cabinet Wall Mounted Paper Towel Holder
Ibergrif£4.464.4★4,105 rev
Black Kitchen Roll Holder Under Cabinet Self-Adhesive Paper Towel Holder Wall Mounted Paper Towel Rack Suitable for Pantry Kitchen Bathroom
niffgaff£4.734.2★6,066 rev
Newest
by launch date
Paper Towel Holder Countertop Standing Kitchen Roll Holder With Anti-slip Base Paper Towel Holders for Kitchen Roll Holder Bamboo & Stainless Steel Black
WUBCIX£6.7228 rev
Loputon Kitchen Roll Holder under Cabinet Aluminum Alloy Paper Towel Holders Self Adhesive Kitchen Roll Holder for kitchenette Bathroom Living Room - Black
Loputon£13.91610 rev
Kitchen Roll Stand Freestanding Chrome Finish - Paper Towel Tissue Pole Holder Stainless Steel Kitchen Dispenser Blue Roll Counter Top Organiser One Size
Navoys£3.93100 rev
SetSail Paper Towel Holder Under Cabinet Single Hand Operable with Adjustable Damper Easy Tear Paper Towel Holder Wall Mount for Kitchen Bathroom Adhesive or Screw Silver
SetSail£4.522,963 rev
Paper Towel Holder Under Cabinet - Self-Adhesive or Drilling Kitchen Roll Holder Wall Mounted Towel Rack for Organization and Storage Stainless Steel Kitchen Paper Roll Holder
susswiff£5.002,233 rev
Trending
90-day click momentumSetSail Paper Towel Holder Under Cabinet Single Hand Operable with Adjustable Damper Easy Tear Paper Towel Holder Wall Mount for Kitchen Bathroom Adhesive or Screw Silver
SetSail£4.524.3★
Paper Towel Holder Countertop Standing Kitchen Roll Holder With Anti-slip Base Paper Towel Holders for Kitchen Roll Holder Bamboo & Stainless Steel Black
WUBCIX£6.724.7★
Loputon Kitchen Roll Holder under Cabinet Aluminum Alloy Paper Towel Holders Self Adhesive Kitchen Roll Holder for kitchenette Bathroom Living Room - Black
Loputon£13.914.7★
Black Kitchen Roll Holder Under Cabinet Self-Adhesive Paper Towel Holder Wall Mounted Paper Towel Rack Suitable for Pantry Kitchen Bathroom
niffgaff£4.734.2★
Paper Towel Holder Under Cabinet - Self-Adhesive or Drilling - Black Upgraded Aluminum Paper Towel Rack - Paper Towel Holder Wall Mount - Suitable for Kitchen Bathroom
susswiff£4.844.5★
What buyers say about kitchen roll holder
What buyers praise and complain about, mined from review topics.What buyers love
“A reasonable quality product for what it is”
“sturdy base”
“easy to put up”
“Good for the price”
“Easy to use”
“it fits perfectly”
“As advertised”
“Strong adhesive”
“its well built”
“is a convenient space saver”
What buyers complain about
“Not sturdy enough”
“Did not stick”
“Not made well enough”
“Breaks every single time you use it”
“Too small”
“Rubbish screws to put together way to short”
“Slightly overpriced”
“Doesn't work”
“not great wall mounted”
“It makes it awkward to use”
Top return reasons
Common questions
- Is kitchen roll holder profitable to sell on Amazon United Kingdom?
- The niche generates £898K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the kitchen roll holder niche?
- 20 brands and 51 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in kitchen roll holder?
- Top complaints mined from reviews: Strength, Adhesion/Stickiness, Quality-Overall. The return rate is 1.3%.
- When does demand for kitchen roll holder peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the kitchen roll holder niche?
- Listings span £3.93–£31.64; the average listing price is £8.66 (sweet spot $15–$100). The average incumbent carries 3,186 reviews — the moat a new listing must climb.