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Kitchen Roll Holder

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -14.2% this quarter, so Kitchen Roll Holder is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£898K/yr1.6M searches / yr
90-day growth
-14.2%search demand this quarter
Competition
46%top-5 click share · 20 brands · 51 sellers

Flapen Score

Kitchen Roll Holder against its category

The dotted line is the Home & Garden average. Past it, Kitchen Roll Holder is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Roll Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchen Roll Holder 1.6M times last year and spent an estimated £898K. The top 5 brands take 72% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £898K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
6.7%
Market size, estimated
£898Ka year
Peak month
January1.3× the quietest month
Top search term
kitchen roll holder863K searches a year

02 · Price

A sale here is worth £8.66.

Listings sell for £8.66 on average, from £3.93 to £31.64. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £8.66 that is £17K to £22K a year per listing.

Average price
£8.66under the $15 to $100 sweet spot
Price range
£3.93–£31.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£17K–£22K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #21 within Racks & Holders. It carries 3,186 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#21in Racks & Holders
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,186per listing
Listings tracked
34

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kitchen Roll Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£108K£144K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

51

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 85%

Open market

25%

  • susswiff31%
  • niffgaff19%
  • OBODING10%
  • Ibergrif7%
  • VEHHE4%
  • Joseph Joseph4%

Demand

Kitchen Roll Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kitchen Roll Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kitchen roll holder863K/yr
  • kitchen towel holder126K/yr
  • kitchen roll holder under cabinet105K/yr
  • paper towel holder95K/yr
  • kitchen roll holder wall mounted55K/yr
  • kitchen roll holder free standing36K/yr
  • kitchen roll holders20K/yr
  • under cupboard kitchen roll holder25K/yr
  • wall mounted kitchen roll holder19K/yr
  • kitchen paper towel holder17K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Roll Holder

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Strength”
1.3%of orders come back
“Not sturdy enough”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kitchen Roll Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data