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Kitchen Roll Holder

Maybe

Returns run at only 1.3% of orders. But demand is soft, at -14.2% this quarter, so Kitchen Roll Holder is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£898K/yr1.6M searches / yr
90-day growth
-14.2%search demand this quarter
Competition
46%top-5 click share · 20 brands · 51 sellers

Flapen Score

Kitchen Roll Holder against its category

The dotted line is the Home & Garden average. Past it, Kitchen Roll Holder is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Roll Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchen Roll Holder 1.6M times last year and spent an estimated £898K. The top 5 brands take 72% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £898K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
6.7%
Market size, estimated
£898Ka year
Peak month
January1.3× the quietest month
Top search term
kitchen roll holder863K searches a year

02 · Price

A sale here is worth £8.66.

Listings sell for £8.66 on average, from £3.93 to £31.64. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £8.66 that is £17K to £22K a year per listing.

Average price
£8.66under the $15 to $100 sweet spot
Price range
£3.93–£31.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£17K–£22K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #21 within Racks & Holders. It carries 3,186 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#21in Racks & Holders
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,186per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kitchen Roll Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£108K£144K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

51

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

25%

  • susswiff31%
  • niffgaff19%
  • OBODING10%
  • Ibergrif7%
  • VEHHE4%
  • Joseph Joseph4%

Demand

Kitchen Roll Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kitchen Roll Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchen roll holder863K/yr
  • kitchen towel holder126K/yr
  • kitchen roll holder under cabinet105K/yr
  • paper towel holder95K/yr
  • kitchen roll holder wall mounted55K/yr
  • kitchen roll holder free standing36K/yr
  • kitchen roll holders20K/yr
  • under cupboard kitchen roll holder25K/yr
  • wall mounted kitchen roll holder19K/yr
  • kitchen paper towel holder17K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Roll Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength13%+0.60

Not sturdy enough

Really flimsy

Not very robust

Adhesion/Stickiness11%−0.04

Did not stick

The adhesive of this product is really bad

The adhesive pad doesn't really stick

Quality-Overall9%+0.37

Not made well enough

Poor quality

Unreliable product

Durability8%−0.10

Breaks every single time you use it

Broke immediately

Did not last

Size-Overall8%−0.04

Too small

Too large For our kitchen

but did not fit

Love

Quality-Overall15%+0.37

A reasonable quality product for what it is

Excellent product

Excellent well made item

Strength15%+0.60

sturdy base

Very sturdy

Sturdy construction

Assembly/Installation10%+0.42

easy to put up

Very easy to assemble

Assembly is very easy

Value For Money9%+0.52

Good for the price

Good buy for the money

Good value for money

Ease Of Use7%+0.92

Easy to use

Easy peezy

Very handy

Return

1.3% Return rate 44% Fixable by listing

Size-Overall32%▇▇█▆▇▇

Too small

Too large For our kitchen

but did not fit

Adhesion/Stickiness13%█▇▇▇▇▇

Did not stick

The adhesive of this product is really bad

The adhesive pad doesn't really stick

Quality-Overall7%▆▅▄█▇▆

Not made well enough

Poor quality

Unreliable product

Defective Material/Parts7%█▆▄▆█▆
Functionality-Overall4%▄▆▆█▅█

Doesn't work

Terrible doesnt work well at all

The tension arm stop working had to return

FAQ

Common Kitchen Roll Holder questions

Answered from the same tracked data.