Kitchen Mat
Kitchen Mat shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Is Kitchen Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kitchen Mat is a £168K/yr Amazon United Kingdom market (871K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 57/100.
Kitchen Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -18.7% over the last 90 days and 1.1% of searches end in a purchase.
£168K
revenue / yr
Who owns the niche?
The top 5 brands hold 41% of demand, so 59% of the market is open.
59%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 64 products
Top Kitchen Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LHHMZ 2 Pieces Kitchen Rug Non Slip Washable Kitchen Floor Mat Kitchen Mat Sets For Kitchen Hallway Dining Room and Entryway and Home Decoration 40x60cm + 40x120cm
- Price
- £14.17
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 1y ago
RLAVBL 2 Pieces Kitchen Mats and Rug Set Non-Slip Washable Kitchen Floor Mats Anti Fatigue Kitchen Mat(120x44cm+75x44cm Grey).
- Price
- £16.96
- Rating
- 4.3/5
- Reviews
- 401
- Age
- 3y ago
IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
- Price
- £20.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago
Adalex Global 40 by 60cm and 40 by 120cm Kitchen Rug Mat Set of 2 Kitchen Mats Non Slip Washable Large Non Slip Kitchen Runners Indoor Floor Mats Kitchen Carpets Carpet Runners (Monochrome)
- Price
- £16.97
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 1y ago
LEKEEPGO Kitchen Rugs Non Slip Washable 43.5x150cm Absorbent Kitchen Mat Rubber Backed Kitchen Runner Carpet Runner Rugs for Hallway Laundry Room Beige
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 960
- Age
- 1y ago
Trending
90-day click momentum
Quqei Kitchen Mats for Floor Non Slip Washable Kitchen Rug 43x75 CM Brown
- Price
- £14.21
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2mo ago
Serdim Rugs Heavy Duty Dirt Trapper Door Mat Non-Slip PVC Beige 40x60cm
- Price
- £5.70
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 6y ago
Kitchen Floor Mats 2 PCS Kitchen Mat Set Water Absorbent and Quick Drying Kitchen Rugs Non-slip Kitchen Carpets Super Absorbent Floor Mat for Home Kitchen (Light Gray 40*60+40*120 cm)
- Price
- £15.18
- Rating
- 3.8/5
- Reviews
- 106
- Age
- 2y ago
IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
- Price
- £20.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago
Capslpad Kitchen Rugs Sets of 3 Non Slip Jute Look Kitchen Mat Set Washable Boho Kitchen Rugs and Mats Black Kitchen Runner Rug Floor Carpet for Laundry Hallway (50x80cm+50x120cm+50x150cm)
- Price
- £28.82
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 8mo ago
Newest
by launch dateQuqei Kitchen Mats for Floor Non Slip Washable Kitchen Rug 43x75 CM Brown
- Price
- £14.21
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2mo ago
Quqei Kitchen Mat Non Slip Washable Woven Kitchen Rugs 43x75cm Brown
- Price
- £14.03
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 5mo ago
Capslpad Kitchen Rugs Sets of 3 Non Slip Jute Look Kitchen Mat Set Washable Boho Kitchen Rugs and Mats Black Kitchen Runner Rug Floor Carpet for Laundry Hallway (50x80cm+50x120cm+50x150cm)
- Price
- £28.82
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 8mo ago
IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
- Price
- £20.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago
Adalex Global 40 by 60cm and 40 by 120cm Kitchen Rug Mat Set of 2 Kitchen Mats Non Slip Washable Large Non Slip Kitchen Runners Indoor Floor Mats Kitchen Carpets Carpet Runners (Monochrome)
- Price
- £16.97
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
39 falling
Sellers
61
Top-5 brand share
41%
Top 20: 85%
Top-5 click share
29%
Top 20: 67%
Open market
54%
- BLADO13%
- RLAVBL8%
- LHHMZ8%
- Quqei6%
- IMIYOKU6%
- Adalex Global5%
Kitchen Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Kitchen Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kitchen mat217K/yr
- kitchen mats non slip washable194K/yr
- kitchen mats95K/yr
- kitchen floor mats66K/yr
- kitchen mats for floor65K/yr
- kitchen floor mat25K/yr
- kitchen mats non slip washable large13K/yr
- kitchen rugs non slip washable large29K/yr
- non slip kitchen mat22K/yr
- kitchen mats non slip waterproof30K/yr
What reviews say buyers love and hate about Kitchen Mat
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good quality, lies flat”
“Good value”
“Does the job perfectly”
“Easy to wash”
“Good range of sizes in this pack”
What buyers complain about
57% of reviews“bigger than I was expecting”
“These aren't thick mats, of course,”
“the rug itself is of poor quality for the price”
“The price may seem high”
“Quite thin material”
Kitchen Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kitchen Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
