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Kitchen Mat

Maybe

The top 5 brands take only 41% of clicks. But buyers convert on only 1.1% of searches, so Kitchen Mat is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£168K/yr871K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
29%top-5 click share · 39 brands · 61 sellers

Flapen Score

Kitchen Mat against its category

The dotted line is the Home & Garden average. Past it, Kitchen Mat is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchen Mat 871K times last year and spent an estimated £168K. The top 5 brands take 41% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 871K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
871K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
1.1%
Market size, estimated
£168Ka year
Peak month
November1.5× the quietest month
Top search term
kitchen mat217K searches a year

02 · Price

A sale here is worth £17.66.

Listings sell for £17.66 on average, from £4.89 to £39.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £17.66 that is £0 to £2K a year per listing.

Average price
£17.66inside the $15 to $100 sweet spot
Price range
£4.89–£39.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #223 within Doormats. It carries 1,514 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
89%
Out of stock, average day
12.0%
Average rank
#223in Doormats
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,514per listing
Listings tracked
64

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kitchen Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

61

Top-5 brand share

41%

Top 20: 85%

Top-5 click share

29%

Top 20: 67%

Open market

54%

  • BLADO13%
  • RLAVBL8%
  • LHHMZ8%
  • Quqei6%
  • IMIYOKU6%
  • Adalex Global5%

Demand

Kitchen Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kitchen Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchen mat217K/yr
  • kitchen mats non slip washable194K/yr
  • kitchen mats95K/yr
  • kitchen floor mats66K/yr
  • kitchen mats for floor65K/yr
  • kitchen floor mat25K/yr
  • kitchen mats non slip washable large13K/yr
  • kitchen rugs non slip washable large29K/yr
  • non slip kitchen mat22K/yr
  • kitchen mats non slip waterproof30K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.22

bigger than I was expecting

Extremely small

it is rather narrow

Thickness7%−0.02

These aren't thick mats, of course,

slightly thin

They are quite thin feeling

Quality-Overall6%+2.09

the rug itself is of poor quality for the price

Cheap

Not a good quality

Value For Money5%+0.85

The price may seem high

May be a bit pricey

not what I was expected for this price

Material Quality4%−0.05

Quite thin material

Made with a cheap material

Returned didn't like the material

Love

Quality-Overall29%+2.09

Good quality, lies flat

Good quality mat

Decent quality

Value For Money12%+0.85

Good value

Excellent value for money

Excellent value

Advertised Vs Actual Product9%+0.45

Does the job perfectly

As described

Just what I wanted

Ease Of Cleaning7%+0.55

Easy to wash

easy to keep clean

Cleaning is straightforward

Size-Overall7%−0.22

Good range of sizes in this pack

Excellent size

First thing, the size combination is actually quite useful

Return

1.9% Return rate 74% Fixable by listing

Size-Overall58%███▇▇▇

bigger than I was expecting

Extremely small

it is rather narrow

Quality-Overall10%▆▅▆▆▆█

the rug itself is of poor quality for the price

Cheap

Not a good quality

Color9%▃▆▅▆▇█

however the colour combination is too pale

While the colours might not be for everyone

Wrong colour sent

Thin5%▆▇█▇██
Material Quality4%▇█▃▆▇▃

Quite thin material

Made with a cheap material

Returned didn't like the material

FAQ

Common Kitchen Mat questions

Answered from the same tracked data.