Kitchen Mat
MaybeThe top 5 brands take only 41% of clicks. But buyers convert on only 1.1% of searches, so Kitchen Mat is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £168K/yr871K searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 29%top-5 click share · 39 brands · 61 sellers
Flapen Score
Kitchen Mat against its category
The dotted line is the Home & Garden average. Past it, Kitchen Mat is stronger. Inside it, weaker.
Market
The Kitchen Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Mat 871K times last year and spent an estimated £168K. The top 5 brands take 41% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 871K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.
- Searches, last 12 months
- 871K
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £168Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- kitchen mat217K searches a year
02 · Price
A sale here is worth £17.66.
Listings sell for £17.66 on average, from £4.89 to £39.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £17.66 that is £0 to £2K a year per listing.
- Average price
- £17.66inside the $15 to $100 sweet spot
- Price range
- £4.89–£39.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #223 within Doormats. It carries 1,514 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 89%
- Out of stock, average day
- 12.0%
- Average rank
- #223in Doormats
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,514per listing
- Listings tracked
- 64
04 · Newcomers
Amazon counts 2 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Kitchen Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LHHMZ 2 Pieces Kitchen Rug Non Slip Washable Kitchen Floor Mat Kitchen Mat Sets For Kitchen Hallway Dining Room and Entryway and Home Decoration 40x60cm + 40x120cm
- Price
- £14.17
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 1y ago

RLAVBL 2 Pieces Kitchen Mats and Rug Set Non-Slip Washable Kitchen Floor Mats Anti Fatigue Kitchen Mat(120x44cm+75x44cm Grey).
- Price
- £16.96
- Rating
- 4.3/5
- Reviews
- 401
- Age
- 3y ago

IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
- Price
- £20.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago

Adalex Global 40 by 60cm and 40 by 120cm Kitchen Rug Mat Set of 2 Kitchen Mats Non Slip Washable Large Non Slip Kitchen Runners Indoor Floor Mats Kitchen Carpets Carpet Runners (Monochrome)
- Price
- £16.97
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 1y ago

LEKEEPGO Kitchen Rugs Non Slip Washable 43.5x150cm Absorbent Kitchen Mat Rubber Backed Kitchen Runner Carpet Runner Rugs for Hallway Laundry Room Beige
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 960
- Age
- 1y ago
Trending
90-day click momentum
Quqei Kitchen Mats for Floor Non Slip Washable Kitchen Rug 43x75 CM Brown
- Price
- £14.21
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2mo ago

Serdim Rugs Heavy Duty Dirt Trapper Door Mat Non-Slip PVC Beige 40x60cm
- Price
- £5.70
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 6y ago

Kitchen Floor Mats 2 PCS Kitchen Mat Set Water Absorbent and Quick Drying Kitchen Rugs Non-slip Kitchen Carpets Super Absorbent Floor Mat for Home Kitchen (Light Gray 40*60+40*120 cm)
- Price
- £15.18
- Rating
- 3.8/5
- Reviews
- 106
- Age
- 2y ago

IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
- Price
- £20.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago

Capslpad Kitchen Rugs Sets of 3 Non Slip Jute Look Kitchen Mat Set Washable Boho Kitchen Rugs and Mats Black Kitchen Runner Rug Floor Carpet for Laundry Hallway (50x80cm+50x120cm+50x150cm)
- Price
- £28.82
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 8mo ago
Newest
by launch date
Quqei Kitchen Mats for Floor Non Slip Washable Kitchen Rug 43x75 CM Brown
- Price
- £14.21
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2mo ago

Quqei Kitchen Mat Non Slip Washable Woven Kitchen Rugs 43x75cm Brown
- Price
- £14.03
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 5mo ago

Capslpad Kitchen Rugs Sets of 3 Non Slip Jute Look Kitchen Mat Set Washable Boho Kitchen Rugs and Mats Black Kitchen Runner Rug Floor Carpet for Laundry Hallway (50x80cm+50x120cm+50x150cm)
- Price
- £28.82
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 8mo ago

IMIYOKU Kitchen Rugs Sets of 2-Non Slip Kitchen Mats for Floor-Thick Stain Resistant Kitchen Floor Mat Runner Carpet for Hallways Entryway Laundry Room WashableGrey 50x80cm+50x120cm
- Price
- £20.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago

Adalex Global 40 by 60cm and 40 by 120cm Kitchen Rug Mat Set of 2 Kitchen Mats Non Slip Washable Large Non Slip Kitchen Runners Indoor Floor Mats Kitchen Carpets Carpet Runners (Monochrome)
- Price
- £16.97
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
39 falling
Sellers
61
Top-5 brand share
41%
Top 20: 85%
Top-5 click share
29%
Top 20: 67%
Open market
54%
- BLADO13%
- RLAVBL8%
- LHHMZ8%
- Quqei6%
- IMIYOKU6%
- Adalex Global5%
Demand
Kitchen Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Kitchen Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen mat217K/yr
- kitchen mats non slip washable194K/yr
- kitchen mats95K/yr
- kitchen floor mats66K/yr
- kitchen mats for floor65K/yr
- kitchen floor mat25K/yr
- kitchen mats non slip washable large13K/yr
- kitchen rugs non slip washable large29K/yr
- non slip kitchen mat22K/yr
- kitchen mats non slip waterproof30K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bigger than I was expecting
Extremely small
it is rather narrow
These aren't thick mats, of course,
slightly thin
They are quite thin feeling
the rug itself is of poor quality for the price
Cheap
Not a good quality
The price may seem high
May be a bit pricey
not what I was expected for this price
Quite thin material
Made with a cheap material
Returned didn't like the material
Love
Good quality, lies flat
Good quality mat
Decent quality
Good value
Excellent value for money
Excellent value
Does the job perfectly
As described
Just what I wanted
Easy to wash
easy to keep clean
Cleaning is straightforward
Good range of sizes in this pack
Excellent size
First thing, the size combination is actually quite useful
Return
1.9% Return rate 74% Fixable by listing
bigger than I was expecting
Extremely small
it is rather narrow
the rug itself is of poor quality for the price
Cheap
Not a good quality
however the colour combination is too pale
While the colours might not be for everyone
Wrong colour sent
Quite thin material
Made with a cheap material
Returned didn't like the material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Mat questions
Answered from the same tracked data.









