Kitchen Mat

Shoppers searched for this 871K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months

871K

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

1.1%

Market size, estimated

£168Ka year

Peak month

November1.5× the quietest month

Top search term

kitchen mat217K searches a year

Listings sell for £17.66 on average, from £4.89 to £39.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £17.66 that is £0 to £2K a year per listing.

Average price

£17.66inside the $15 to $100 sweet spot

Price range

£4.89–£39.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #223 within Doormats. It carries 1,514 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

89%

Out of stock, average day

12.0%

Average rank

#223in Doormats

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,514per listing

Listings tracked

64

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months