Kitchen Island
MaybeReturns run at only 0.6% of orders. But buyers convert on only 0.2% of searches, so Kitchen Island is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £323K/yr836K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 26%top-5 click share · 34 brands · 38 sellers
Flapen Score
Kitchen Island against its category
The dotted line is the Home & Garden average. Past it, Kitchen Island is stronger. Inside it, weaker.
Market
The Kitchen Island market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Island 836K times last year and spent an estimated £323K. The top 5 brands take 51% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 836K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £323K a year.
- Searches, last 12 months
- 836K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £323Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- kitchen island332K searches a year
02 · Price
A sale here is worth £160.81.
Listings sell for £160.81 on average, from £32.18 to £1074.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £160.81 that is £0 to £16K a year per listing.
- Average price
- £160.81above the $15 to $100 sweet spot
- Price range
- £32.18–£1074.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£16K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #44 within Furniture. It carries 331 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 28%
- Out of stock, average day
- 22.8%
- Average rank
- #44in Furniture
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 331per listing
- Listings tracked
- 82
04 · Newcomers
Amazon counts 2 of last year's 39 launches as successful.
39 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 39
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Kitchen Island products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FammyLoft Rolling Kitchen Island on Wheels with Power Strip Kitchen Trolley Storage with Folding Side Board 2 Drawers Adjustable Shelves Trolley with Large Cabinet for Home Kitchens White
- Price
- £245.45
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1y ago

HOMCOM Kitchen Island on Wheels Rolling Kitchen Storage Trolley with Rubber Wood Top Drawers Adjustable Shelves Towel and Spice Rack for Dining Room White
- Price
- £92.27
- Rating
- 4.6/5
- Reviews
- 540
- Age
- 1y ago

Furneo Kitchen Island 02 Modern Kitchen Island with Breakfast Bar & Shelves 130 cm Graphite and Marble Effect Finish
- Price
- £186.25
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 2y ago

MSFE 2-in-1 Kitchen Island Marble Breakfast Bar Table Dining Tables with Multi-Color LED Modern kitchen islands free standing with Storage Cabinet Open Shelf for Home Kitchen
- Price
- £127.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

HOMCOM Kitchen Island on Wheels Rolling Kitchen Storage Trolley with Rubber Wood Top Drawers Adjustable Shelves Towel and Spice Rack for Dining Room Grey
- Price
- £112.35
- Rating
- 4.6/5
- Reviews
- 540
- Age
- 5y ago
Trending
90-day click momentum
Xbro Kitchen Island with Wheels Farmhouse Kitchen Storage Cabinet Rubber Wood Countertop with Drawer and Adjustable Shelves Portable Serving Cart with Towel & Spice Rack Black
- Price
- £55.45
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 4mo ago

BTM Kitchen Island with Pull-out Bin Holder Coffee Station Rotatable Bar Table with Storage Cabinet Extendable Table White
- Price
- £117.35
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 3mo ago

IRONCK Kitchen Island on Wheels with Power Outlets Rolling Kitchen Trolley with Storage Cabinet & Open Shelves Wooden Utility Cart with Towel Rack & Hooks for Small Spaces White & Oak
- Price
- £54.03
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

BTM Mobile Kitchen Island with Breakfast Bar Extendable Bar Table Extending Dining Table with Storage for Dining Room Gray
- Price
- £105.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

BTM Kitchen Island On Wheels with Drop-Leaf Table Rolling Serving Trolley with Storage Rack Buffet Cabinet Sideboard Black
- Price
- £146.56
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 4mo ago
Newest
by launch date
IRONCK Kitchen Island on Wheels with Power Outlets Rolling Kitchen Trolley with Storage Cabinet & Open Shelves Wooden Utility Cart with Towel Rack & Hooks for Small Spaces White & Oak
- Price
- £54.03
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

BTM Kitchen Island with Pull-out Bin Holder Coffee Station Rotatable Bar Table with Storage Cabinet Extendable Table White
- Price
- £117.35
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 3mo ago

Xbro Kitchen Island with Wheels Farmhouse Kitchen Storage Cabinet Rubber Wood Countertop with Drawer and Adjustable Shelves Portable Serving Cart with Towel & Spice Rack Black
- Price
- £55.45
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 4mo ago

HOMCOM Kitchen Island with Storage Cabinet Kitchen Storage with Large Tabletop for 4 People 4-Door Cabinet with Adjustable Shelves Spice Rack Black & Natural
- Price
- £70.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Kitchen Island on Wheels Rolling Kitchen Storage Trolley with Foldable Tabletop 3-in-1 Multifunctional Dining Table with Shelves Drawers Towel Rail & Spice Rack Serving Cart Extendable (White-F)
- Price
- £183.24
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
38
Top-5 brand share
51%
Top 20: 91%
Top-5 click share
26%
Top 20: 60%
Open market
44%
- HOMCOM17%
- BTM10%
- FammyLoft9%
- Furneo9%
- HOLTICO6%
- MSFE5%
Demand
Kitchen Island search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Kitchen Island search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen island332K/yr
- kitchen island on wheels162K/yr
- kitchen island with seating67K/yr
- island41K/yr
- small kitchen island33K/yr
- kitchen island with breakfast bar19K/yr
- kitchen islands with storage15K/yr
- butchers block trolley27K/yr
- kitchen trolley with worktop18K/yr
- kitchen islands15K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Island
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Assembly was difficult
assembly is extremely poor
poor instructions
Not so good marks appearing g
Cheap and nasty
Poor quality
its bigger than it looks
the drawer is just too short
Its slightly smaller so check dimensions
Not built to last
If you have kids this wont last at all
Fell apart after just a few months of not particularly heavy use
is not very sturdy
Flimsy
I feel that the hinges are going to be a weak point if we're not careful when opening the doors
Love
Excellent product
Good quality, easy build
Excellent Quality & easy to put together
Easy to put together
Easy to assemble
Its assembly is very straightforward
Excellent value for money
Good for the money
Excellent value
This is a great piece of furniture it is sturdy
It is sturdy
As described love it nice big shelves very sturdy
Plenty of storage
its added extra storage
Great storage unit
Return
0.6% Return rate 36% Fixable by listing
its bigger than it looks
the drawer is just too short
Its slightly smaller so check dimensions
Assembly was difficult
assembly is extremely poor
poor instructions
Not so good marks appearing g
Cheap and nasty
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Island questions
Answered from the same tracked data.









