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36

kitchen curtains

Skip it

Prices mostly outside the sweet spot ($4.25–$15.05) — this niche doesn't clear our bar today.

Market size 11Growth 14Conversion 7Competition 78Returns 48Price range 0Avg price 43Brand share 60Review moat 43Quality gap 47

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,234.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.16

avg listing price — sweet spot $15–$100

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Market size

Bad£44K

£44K/yr · 674K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad£4.25–£15.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, kitchen curtains is a £44K/yr Amazon United Kingdom market (674K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 36/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

kitchen curtains market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£33K–£45K
units × avg price
Conversion rate
0.6%
Avg BSR
#48
Page quality
0%
Prime
92%
Sponsored
85%
Out of stock
9.6%
Avg brand age
39 months
Avg seller age
209 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

34

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

26%

  • TOPICK42%
  • oolygoo8%
  • MRTREES7%
  • PONY DANCE6%
  • Householdfurnishing5%
  • Simplebrand5%

Demand

Weekly Amazon search volume, last 30 weeks — -22.7% search growth over the last 90 days.
15K10KJan '26Feb '26Mar '26Apr '26May '26Jun '26

Top kitchen curtains search terms

  • kitchen curtains182K/yr
  • cafe curtains100K/yr
  • kitchen curtains for windows83K/yr
  • kitchen curtain31K/yr
  • bathroom window curtains32K/yr
  • bathroom curtains window34K/yr
  • kitchen net curtains23K/yr
  • cafe curtain19K/yr
  • kitchen window curtain22K/yr
  • cafe curtains for kitchen17K/yr
All search terms

Top kitchen curtains products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£3K12%£5K16%£7K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kitchen curtains

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Good 👍 Very good and suits the kitchen perfect”

Value For Money23%

“Worth money”

Size-Overall10%

“Fits well”

Upholstery/Fabric Quality7%

“Great fabric”

Advertised Vs Actual Product7%

“Better than expected”

Material Quality6%

“Look nice, nice material”

Color5%

“Very pretty”

Assembly/Installation3%

“ease of installation”

Soft Feel2%

“feel soft to touch”

Weight Light1%

“Not too heavy either”

What buyers complain about

Quality-Overall26%

“Cheap”

Functionality-Overall11%

“No very good blocking out light when there or post to be blackout”

Thickness11%

“They look thin”

Size-Overall9%

“Sizing issues”

Value For Money6%

“Overpriced”

Design-Overall6%

“design bit blurred”

Color6%

“Black out”

Weight Light3%

“they are so light weight they spent the entire time I had them fitted flapping out of the window”

Durability3%

“Not durable”

Stitch/Finish/Polish2%

“bar some stitching which appears to have been repeated on itself making overall finish not look great”

Top return reasons

Size-Overall54%
Color14%
Quality-Overall8%
Material Quality6%
Advertised Vs Actual Product4%
Thin2%
Functionality-Overall2%
Compatibility-Overall2%
Thickness2%
Shape/Style1%

Common questions

Is kitchen curtains profitable to sell on Amazon United Kingdom?
The niche generates £44K/yr across 39 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (36/100).
How competitive is the kitchen curtains niche?
19 brands and 34 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in kitchen curtains?
Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Thickness. The return rate is 3.1%.
What does it cost to enter the kitchen curtains niche?
Listings span £4.25–£15.05; the average listing price is £11.16 (sweet spot $15–$100). The average incumbent carries 2,235 reviews — the moat a new listing must climb.