Is kitchen chair cushions profitable to sell on Amazon United Kingdom?

The niche generates £54K/yr across 61 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -25.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the kitchen chair cushions niche?

24 brands and 39 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in kitchen chair cushions?

Top complaints mined from reviews: Thickness, Quality-Overall, Cushion. The return rate is 0.7%.

When does demand for kitchen chair cushions peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the kitchen chair cushions niche?

Listings span £7.00–£45.60; the average listing price is £20.68 (sweet spot $15–$100). The average incumbent carries 560 reviews — the moat a new listing must climb.

kitchen chair cushions

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great£20.68

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£7.00–£45.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good559.64

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£54K

£54K/yr · 191K searches

Growth

Bad-25.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, kitchen chair cushions is a £54K/yr Amazon United Kingdom market (191K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

kitchen chair cushions market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £41K–£52K; units × avg price
Conversion rate: 1.4%
Avg BSR: #71
Page quality: 0%
Prime: 56%
Sponsored: 69%
Out of stock: 10.4%
Avg brand age: 40 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

30%

Top 20: 69%

Open market

38%

Casabella18%
OHS11%
FlyGulls9%
M.J COMFY-LIFE8%
AddGrace8%
MineCozy8%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -25.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top kitchen chair cushions search terms

kitchen chair cushions46K/yr -21.4%0.8% conv.
chair cushions set of 429K/yr -6.0%0.9% conv.
dining chair cushions set of 424K/yr -31.4%1.0% conv.
kitchen chair cushions set of 415K/yr -37.1%0.5% conv.
chair pads for dining chairs12K/yr -13.2%0.6% conv.
dining chair cushions set of 613K/yr -28.0%0.6% conv.
seat pads for kitchen chairs14K/yr -41.9%0.4% conv.
cushions for dining chairs10K/yr -47.8%1.0% conv.
dining chair pads6K/yr -30.5%0.4% conv.
grey seat pads4K/yr +2.7%0.9% conv.

All search terms

Top kitchen chair cushions products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

M.J COMFY-LIFE 4Pcs Seat Cushions for Dining Chairs 40x40cm Non-Slip Washable Chair Pads with Ties Soft Polyester & Pearl Cotton Filling for Kitchen Office Garden Patio and Outdoor Use (Grey)

M.J COMFY-LIFE£7.003.6★422 rev

Casabella Pack of 4 Seat Pad for Dining Chair Garden Kitchen Chair Cushion With Tie On_9 Stitch_Sage Indoor/Outdoor Comfortable chair pads for Kitchen seat pads 9 stitch cushions

Casabella£17.324.3★2,034 rev

Casabella Chair pads - Dining Chairs Cushion - 4 Pc Cushions 45x45+8cm Non Slip Backing Chairpads - Tufted Seat pads With Ties - Durable & Soft Cushions for Kitchen Garden - Sage

Casabella£24.294.7★116 rev

AddGrace Extra Thick Chair Cushions for Dining Chairs Set of 4 Non-slip Kitchen Chair Pads Soft Dining Room Seat Cushion with Ties 16 x 16 x 4 / 40cm x 40cm x 10cm Grey

AddGrace£26.494.5★360 rev

widesmile Chair Cushions for Dinning Chairs Set of 4 Memory Foam Kitchen Chair Cushion with Ties and Non Slip Backing Tufted Chair Cushions for Dining Room 40cm x 40cm x 10cm Grey

widesmile£31.054.4★193 rev

Newest

by launch date

OHS 4 Pack Seat Pads Garden Chair Cushions Stripe Soft Comfy Indoor Outdoor Seat Cushions with Ties for Garden Furniture Bistro Chairs Kitchen Dining Chair Cushions Chocolate/Cream - 40 x 40cm

OHS£10.88609 rev

4mo ago

OHS 4 Pack Seat Pads Garden Chair Cushions Tile Print Soft Comfy Indoor Outdoor Seat Cushions with Ties for Garden Furniture Bistro Chairs Kitchen Dining Chair Cushions Natural - 40 x 40cm

OHS£11.35609 rev

4mo ago

Casabella Chair pads - Dining Chairs Cushion - 4 Pc Cushions 45x45+8cm Non Slip Backing Chairpads - Tufted Seat pads With Ties - Durable & Soft Cushions for Kitchen Garden - Sage

Casabella£24.29116 rev

9mo ago

Casabella Chair pads - Dining Chairs Cushion - 4 Pc Cushions 45x45+8cm Non Slip Backing Chairpads - Tufted Seat pads With Ties - Durable & Soft Cushions for Kitchen Garden - Grey

Casabella£20.72116 rev

9mo ago

MineCozy Windsor Chair Cushions for Dining Chairs 1 Pack Non Slip Kitchen Seat Cushion with Ties and Washable Covers Indoor Comfortable Seat Pad with Thick Foam 16.5 x 15.5 x 2 Light Grey

MineCozy£10.55218 rev

1y ago

What buyers say about kitchen chair cushions

What buyers praise and complain about, mined from review topics.

What buyers love

Cushion18%

“Beautiful cushions”

Quality-Overall17%

“We are very pleased with the items which look good are well made”

Comfort-Overall14%

“Very comfortable”

Value For Money11%

“Good for the Money”

Size-Overall10%

“Fits like a glove and looks good”

Color5%

“Lovely colour”

Advertised Vs Actual Product4%

“Just what I needed”

Soft Feel3%

“fluffy”

Thickness2%

“Brilliant quality thick cushioning”

Design-Overall1%

“Lovely design great value”

What buyers complain about

Thickness19%

“Not very thick”

Quality-Overall16%

“These are low quality”

Cushion11%

“Very thin cushions”

Size-Overall7%

“Small”

Advertised Vs Actual Product6%

“Nothing like the picture”

Comfort-Overall4%

“Not comfy”

Water Resistance3%

“not water proof”

Thin3%

“Too thin”

Color2%

“Darker colour than expected”

Strength2%

“Flimsy quatlity”

Top return reasons

Size-Overall33%

Cushion13%

Thin11%

Color11%

Quality-Overall10%