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Kintsugi Repair Kit

Fail

Demand is soft, at -15.8% this quarter, so Kintsugi Repair Kit is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£82K/yr96K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
75%top-5 click share · 11 brands · 23 sellers

Flapen Score

Kintsugi Repair Kit against its category

The dotted line is the Home & Garden average. Past it, Kintsugi Repair Kit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kintsugi Repair Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kintsugi Repair Kit 96K times last year and spent an estimated £82K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
7.2%
Market size, estimated
£82Ka year
Peak month
December2.2× the quietest month
Top search term
kintsugi repair kit50K searches a year

02 · Price

A sale here is worth £11.83.

Listings sell for £11.83 on average, from £6.68 to £28.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £11.83 that is £9K to £12K a year per listing.

Average price
£11.83under the $15 to $100 sweet spot
Price range
£6.68–£28.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Ceramics & Pottery. It carries 290 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#105in Ceramics & Pottery
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
290per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kintsugi Repair Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

  • Sandy Leaf Farm34%
  • DecorRom21%
  • deuvuo9%
  • Fuchoi6%
  • CHIYU6%
  • TJINHEZ6%

Demand

Kintsugi Repair Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Kintsugi Repair Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kintsugi repair kit50K/yr
  • kintsugi kit18K/yr
  • kintsugi23K/yr
  • kintsugi glue4K/yr

Reviews and returns

What reviews say buyers love and hate about Kintsugi Repair Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness28%−0.50

Glue doesn't work

Poor glue quality

Didn't stick

Instructions/User Manual/Troubleshooting8%+0.45

There is not much in terms of instructions

Instructions were very brief

The instructions didnt match the kit

Value For Money6%−0.02

It seems very expensive for whats in the box

Expensive mistake

waste of money

Color6%+0.24

hardener the result was more brown than gold

the colour changed from gold to red

component has gone transparent it looks more gold in colour

Ease Of Use6%+2.28

Hard to use

It can be a little bit messy as you get used to it

definitely need more practice

Love

Ease Of Use23%+2.28

Easy to use

easy to work with

easy to follow

Quality-Overall12%+0.53

It is well made

Good quality

Very good kit

Adhesion/Stickiness9%−0.50

Strong adhesion

The glue seems to hold well though

has good adhesion properties

Value For Money8%−0.02

Comprehensive kit for a decent price

For the price this is a good kit with plenty to get you started

Good value for money

Instructions/User Manual/Troubleshooting8%+0.45

The instructions are clear

easy to use if you follow the instructions

Easy to mix small quantities and easy instructions

Return

0.7% Return rate 20% Fixable by listing

Adhesion/Stickiness29%█▃▄▂▄▄

Glue doesn't work

Poor glue quality

Didn't stick

Functionality-Overall9%▁▁▄█▃▄
Quality-Overall8%▁█▁▅▁▁

Absolutely abysmal product

Poor quality - do not recommend

Rubbish kit

Size-Overall8%▁█▁▆▅▇

Looks great although smaller package than expected

Product Condition6%▁▃█▁▁▁

FAQ

Common Kintsugi Repair Kit questions

Answered from the same tracked data.