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Kingsize Duvet 13.5 Tog

Fail

Demand is soft, at -60.3% this quarter, so Kingsize Duvet 13.5 Tog is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£44K/yr56K searches / yr
90-day growth
-60.3%search demand this quarter
Competition
35%top-5 click share · 20 brands · 54 sellers

Flapen Score

Kingsize Duvet 13.5 Tog against its category

The dotted line is the Home & Garden average. Past it, Kingsize Duvet 13.5 Tog is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kingsize Duvet 13.5 Tog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kingsize Duvet 13.5 Tog 56K times last year and spent an estimated £44K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-60.3%
Conversion, latest week
3.8%
Market size, estimated
£44Ka year
Peak month
November4.9× the quietest month
Top search term
queen duvet9K searches a year

02 · Price

A sale here is worth £20.32.

Listings sell for £20.32 on average, from £9.02 to £59.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £20.32 that is £2K to £5K a year per listing.

Average price
£20.32inside the $15 to $100 sweet spot
Price range
£9.02–£59.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Home Textiles. It carries 9,878 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
41%
Out of stock, average day
0.0%
Average rank
#44in Home Textiles
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,878per listing
Listings tracked
44

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Kingsize Duvet 13.5 Tog products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

54

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 76%

Open market

25%

  • Slumberdown27%
  • Silentnight21%
  • Utopia Bedding10%
  • Casabella7%
  • MH Home6%
  • Linens Limited4%

Demand

Kingsize Duvet 13.5 Tog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Kingsize Duvet 13.5 Tog search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • queen duvet9K/yr
  • kingsize duvet 13.5 tog35K/yr
  • hotel quality duvet8K/yr
  • feels like down duvet king size4K/yr

Reviews and returns

What reviews say buyers love and hate about Kingsize Duvet 13.5 Tog

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Low quality item”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kingsize Duvet 13.5 Tog questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data