Kingsize Duvet 13.5 Tog
soft demand (-60.3% this quarter) — Kingsize Duvet 13.5 Tog doesn't clear our bar today.
Flapen Score
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Is Kingsize Duvet 13.5 Tog profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kingsize Duvet 13.5 Tog is a £44K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Kingsize Duvet 13.5 Tog: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -60.3% over the last 90 days and 3.8% of searches end in a purchase.
£44K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 44 products
Top Kingsize Duvet 13.5 Tog products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago
Slumberdown Feels Like Down King Size Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly King Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (225 x 220cm)
- Price
- £17.63
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 6y ago
Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
- Price
- £15.81
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 6y ago
Utopia Bedding All Season Down Alternative Quilted Comforter - Microfiber Duvet Insert with Corner Tabs - Machine Washable - Bed Comforter White Queen
- Price
- £19.76
- Rating
- 4.5/5
- Reviews
- 16,503
- Age
- 2y ago
Trending
90-day click momentum
MK Home Textile Hotel Quality 10.5 Tog Double Duvet All Season Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy Double Bed Duvet Machine Washable
- Price
- £13.22
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago
Rohi Anti Allergy 10.5 Tog Double Duvet All Season Duvets Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Midweight Comforter Double Bed Duvet (All Season)
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 2,816
- Age
- 10y ago
Silentnight Hotel Collection 10.5 Tog Single Duvet - Luxury Hotel Quality All Season Duvet Quilt Ideal for Spring Summer Winter & Autumn - Hypoallergenic Machine Washable - Single Bed
- Price
- £20.75
- Rating
- 4.7/5
- Reviews
- 14,755
- Age
- 10y ago
Silentnight Deep Sleep 13.5 Tog King Size Duvet - Autumn Winter Comfy Bed Quilt Sink Into Deeper Warm Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable - King
- Price
- £27.53
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago
Slumberdown Feels Like Down King Size Duvet 10.5 Tog - Ultra Soft All-Year Round King Quilt for Summer Autumn & Winter | UK Made Non-Allergenic & Washable (225 x 220cm)
- Price
- £17.45
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 6y ago
Newest
by launch dateMK Home Textile Hotel Quality 10.5 Tog Double Duvet All Season Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy Double Bed Duvet Machine Washable
- Price
- £13.22
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago
MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
- Price
- £15.04
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago
MH Home King Duvet 13.5 Tog All Year Round Microfiber Soft Breathable Duvet Ideal for Summer & Winter Machine Washable (13.5 Tog - King)
- Price
- £17.46
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 1y ago
Pamposh King Size Duvet Cover Sets - Pre-Washed Microfibre Bedding Set for Added Softness & Comfort - Lightweight Premium Quilt Cover Set for All Seasons With Zipper Closure
- Price
- £12.05
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
54
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
35%
Top 20: 76%
Open market
25%
- Slumberdown27%
- Silentnight21%
- Utopia Bedding10%
- Casabella7%
- MH Home6%
- Linens Limited4%
Kingsize Duvet 13.5 Tog demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Top Kingsize Duvet 13.5 Tog search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- queen duvet9K/yr
- kingsize duvet 13.5 tog35K/yr
- hotel quality duvet8K/yr
- feels like down duvet king size4K/yr
What reviews say buyers love and hate about Kingsize Duvet 13.5 Tog
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“For the price, it offers solid performance and good value”
“toasty warm”
“Good value for money”
“Very comfortable”
“The material is soft”
What buyers complain about
70% of reviews“Low quality item”
“Not extra thick as stated”
“Feels far more expensive than it is”
“Not fit for purpose”
“Not a soft material cover”
Kingsize Duvet 13.5 Tog return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kingsize Duvet 13.5 Tog questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
