Kingsize Duvet 13.5 Tog
FailDemand is soft, at -60.3% this quarter, so Kingsize Duvet 13.5 Tog is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £44K/yr56K searches / yr
- 90-day growth
- -60.3%search demand this quarter
- Competition
- 35%top-5 click share · 20 brands · 54 sellers
Flapen Score
Kingsize Duvet 13.5 Tog against its category
The dotted line is the Home & Garden average. Past it, Kingsize Duvet 13.5 Tog is stronger. Inside it, weaker.
Market
The Kingsize Duvet 13.5 Tog market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kingsize Duvet 13.5 Tog 56K times last year and spent an estimated £44K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -60.3%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £44Ka year
- Peak month
- November4.9× the quietest month
- Top search term
- queen duvet9K searches a year
02 · Price
A sale here is worth £20.32.
Listings sell for £20.32 on average, from £9.02 to £59.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £20.32 that is £2K to £5K a year per listing.
- Average price
- £20.32inside the $15 to $100 sweet spot
- Price range
- £9.02–£59.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Home Textiles. It carries 9,878 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 41%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Home Textiles
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,878per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Kingsize Duvet 13.5 Tog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago

Slumberdown Feels Like Down King Size Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly King Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (225 x 220cm)
- Price
- £17.63
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 6y ago

Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago

Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
- Price
- £15.81
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 6y ago

Utopia Bedding All Season Down Alternative Quilted Comforter - Microfiber Duvet Insert with Corner Tabs - Machine Washable - Bed Comforter White Queen
- Price
- £19.76
- Rating
- 4.5/5
- Reviews
- 16,503
- Age
- 2y ago
Trending
90-day click momentum
MK Home Textile Hotel Quality 10.5 Tog Double Duvet All Season Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy Double Bed Duvet Machine Washable
- Price
- £13.22
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago

Rohi Anti Allergy 10.5 Tog Double Duvet All Season Duvets Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Midweight Comforter Double Bed Duvet (All Season)
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 2,816
- Age
- 10y ago

Silentnight Hotel Collection 10.5 Tog Single Duvet - Luxury Hotel Quality All Season Duvet Quilt Ideal for Spring Summer Winter & Autumn - Hypoallergenic Machine Washable - Single Bed
- Price
- £20.75
- Rating
- 4.7/5
- Reviews
- 14,755
- Age
- 10y ago

Silentnight Deep Sleep 13.5 Tog King Size Duvet - Autumn Winter Comfy Bed Quilt Sink Into Deeper Warm Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable - King
- Price
- £27.53
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago

Slumberdown Feels Like Down King Size Duvet 10.5 Tog - Ultra Soft All-Year Round King Quilt for Summer Autumn & Winter | UK Made Non-Allergenic & Washable (225 x 220cm)
- Price
- £17.45
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 6y ago
Newest
by launch date
MK Home Textile Hotel Quality 10.5 Tog Double Duvet All Season Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy Double Bed Duvet Machine Washable
- Price
- £13.22
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago

MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
- Price
- £15.04
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago

MH Home King Duvet 13.5 Tog All Year Round Microfiber Soft Breathable Duvet Ideal for Summer & Winter Machine Washable (13.5 Tog - King)
- Price
- £17.46
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 1y ago

Pamposh King Size Duvet Cover Sets - Pre-Washed Microfibre Bedding Set for Added Softness & Comfort - Lightweight Premium Quilt Cover Set for All Seasons With Zipper Closure
- Price
- £12.05
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago

Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
54
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
35%
Top 20: 76%
Open market
25%
- Slumberdown27%
- Silentnight21%
- Utopia Bedding10%
- Casabella7%
- MH Home6%
- Linens Limited4%
Demand
Kingsize Duvet 13.5 Tog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Kingsize Duvet 13.5 Tog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- queen duvet9K/yr
- kingsize duvet 13.5 tog35K/yr
- hotel quality duvet8K/yr
- feels like down duvet king size4K/yr
Reviews and returns
What reviews say buyers love and hate about Kingsize Duvet 13.5 Tog
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Low quality item
really not very well made
Not great quality
Not extra thick as stated
Not as thick as I thought-
Thick
Feels far more expensive than it is
more expensive
if somewhat pricey
Not fit for purpose
Too small
Very big
Not a soft material cover
It's not a smooth material like advertised
Bad quality material
Love
For the price, it offers solid performance and good value
the quality is definitely solid
Best Quality
toasty warm
Keep warm
It's warm
Good value for money
Great value
Good Price
Very comfortable
comfortable to use
Sleeping great
The material is soft
Its very soft
It feels smooth
Return
0.3% Return rate 47% Fixable by listing
Not fit for purpose
Too small
Very big
Low quality item
really not very well made
Not great quality
Not a soft material cover
It's not a smooth material like advertised
Bad quality material
To thin
Very thin
It doesnt look like the photos
The product photos are misleading
Not as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kingsize Duvet 13.5 Tog questions
Answered from the same tracked data.









