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Kingsize Duvet 13.5 Tog

Fail

Demand is soft, at -60.3% this quarter, so Kingsize Duvet 13.5 Tog is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£44K/yr56K searches / yr
90-day growth
-60.3%search demand this quarter
Competition
35%top-5 click share · 20 brands · 54 sellers

Flapen Score

Kingsize Duvet 13.5 Tog against its category

The dotted line is the Home & Garden average. Past it, Kingsize Duvet 13.5 Tog is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kingsize Duvet 13.5 Tog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kingsize Duvet 13.5 Tog 56K times last year and spent an estimated £44K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-60.3%
Conversion, latest week
3.8%
Market size, estimated
£44Ka year
Peak month
November4.9× the quietest month
Top search term
queen duvet9K searches a year

02 · Price

A sale here is worth £20.32.

Listings sell for £20.32 on average, from £9.02 to £59.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £20.32 that is £2K to £5K a year per listing.

Average price
£20.32inside the $15 to $100 sweet spot
Price range
£9.02–£59.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Home Textiles. It carries 9,878 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
41%
Out of stock, average day
0.0%
Average rank
#44in Home Textiles
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,878per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Kingsize Duvet 13.5 Tog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

54

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

25%

  • Slumberdown27%
  • Silentnight21%
  • Utopia Bedding10%
  • Casabella7%
  • MH Home6%
  • Linens Limited4%

Demand

Kingsize Duvet 13.5 Tog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Kingsize Duvet 13.5 Tog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • queen duvet9K/yr
  • kingsize duvet 13.5 tog35K/yr
  • hotel quality duvet8K/yr
  • feels like down duvet king size4K/yr

Reviews and returns

What reviews say buyers love and hate about Kingsize Duvet 13.5 Tog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.04

Low quality item

really not very well made

Not great quality

Thickness19%−0.11

Not extra thick as stated

Not as thick as I thought-

Thick

Value For Money7%+0.11

Feels far more expensive than it is

more expensive

if somewhat pricey

Size-Overall6%

Not fit for purpose

Too small

Very big

Material Quality5%−0.03

Not a soft material cover

It's not a smooth material like advertised

Bad quality material

Love

Quality-Overall22%−0.04

For the price, it offers solid performance and good value

the quality is definitely solid

Best Quality

Warmth19%+2.31

toasty warm

Keep warm

It's warm

Value For Money13%+0.11

Good value for money

Great value

Good Price

Comfort-Overall9%+0.73

Very comfortable

comfortable to use

Sleeping great

Soft Feel7%

The material is soft

Its very soft

It feels smooth

Return

0.3% Return rate 47% Fixable by listing

Size-Overall34%▇▆▇█▇▇

Not fit for purpose

Too small

Very big

Quality-Overall15%█▆▅▅▇▆

Low quality item

really not very well made

Not great quality

Material Quality7%▆▆▅█▆▆

Not a soft material cover

It's not a smooth material like advertised

Bad quality material

Thin7%▆▅▆▅█▆

To thin

Very thin

Advertised Vs Actual Product5%▃▄▆▄▁█

It doesnt look like the photos

The product photos are misleading

Not as advertised

FAQ

Common Kingsize Duvet 13.5 Tog questions

Answered from the same tracked data.