kingsize duvet 13.5 tog
Skip itSoft demand (-60.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£20.32avg listing price — sweet spot $15–$100
Price range
Great£9.02–£59.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,877.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad£44K£44K/yr · 56K searches
Growth
Bad-60.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kingsize duvet 13.5 tog is a £44K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
kingsize duvet 13.5 tog market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £51K–£61K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
54
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
35%
Top 20: 76%
Open market
25%
- Slumberdown27%
- Silentnight21%
- Utopia Bedding10%
- Casabella7%
- MH Home6%
- Linens Limited4%
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — -60.3% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Top kingsize duvet 13.5 tog search terms
- queen duvet9K/yr
- kingsize duvet 13.5 tog35K/yr
- hotel quality duvet8K/yr
- feels like down duvet king size4K/yr
Top kingsize duvet 13.5 tog products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
Slumberdown£15.314.6★9,619 rev
Slumberdown Feels Like Down King Size Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly King Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (225 x 220cm)
Slumberdown£17.634.6★3,253 rev
Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
Casabella£15.954.5★558 rev
Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
Slumberdown£15.814.6★6,277 rev
Utopia Bedding All Season Down Alternative Quilted Comforter - Microfiber Duvet Insert with Corner Tabs - Machine Washable - Bed Comforter White Queen
Utopia Bedding£19.764.5★16,503 rev
Newest
by launch date
MK Home Textile Hotel Quality 10.5 Tog Double Duvet All Season Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy Double Bed Duvet Machine Washable
MK Home Textile£13.2252 rev
MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
MH Home£15.0494 rev
MH Home King Duvet 13.5 Tog All Year Round Microfiber Soft Breathable Duvet Ideal for Summer & Winter Machine Washable (13.5 Tog - King)
MH Home£17.46337 rev
Pamposh King Size Duvet Cover Sets - Pre-Washed Microfibre Bedding Set for Added Softness & Comfort - Lightweight Premium Quilt Cover Set for All Seasons With Zipper Closure
Pamposh£12.05937 rev
Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
Casabella£15.95558 rev
Trending
90-day click momentumMK Home Textile Hotel Quality 10.5 Tog Double Duvet All Season Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy Double Bed Duvet Machine Washable
MK Home Textile£13.224.2★
Rohi Anti Allergy 10.5 Tog Double Duvet All Season Duvets Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Midweight Comforter Double Bed Duvet (All Season)
Rohi£11.424.4★
Silentnight Hotel Collection 10.5 Tog Single Duvet - Luxury Hotel Quality All Season Duvet Quilt Ideal for Spring Summer Winter & Autumn - Hypoallergenic Machine Washable - Single Bed
Silentnight£20.754.7★
Silentnight Deep Sleep 13.5 Tog King Size Duvet - Autumn Winter Comfy Bed Quilt Sink Into Deeper Warm Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable - King
Silentnight£27.534.7★
Slumberdown Feels Like Down King Size Duvet 10.5 Tog - Ultra Soft All-Year Round King Quilt for Summer Autumn & Winter | UK Made Non-Allergenic & Washable (225 x 220cm)
Slumberdown£17.454.6★
What buyers say about kingsize duvet 13.5 tog
What buyers praise and complain about, mined from review topics.What buyers love
“For the price, it offers solid performance and good value”
“toasty warm”
“Good value for money”
“Very comfortable”
“The material is soft”
“Lovely - lightweight”
“As described”
“Fits great”
“Perfect balance between thick and not thick, Keeps me warm”
“Really good for the price better than some of the cheap feel fabrics”
What buyers complain about
“Low quality item”
“Not extra thick as stated”
“Feels far more expensive than it is”
“Not fit for purpose”
“Not a soft material cover”
“Low quality stitching”
“It doesnt look like the photos”
“Does not keep heat in much”
“is uncomfortable”
“To thin”
Top return reasons
Common questions
- Is kingsize duvet 13.5 tog profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 44 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -60.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the kingsize duvet 13.5 tog niche?
- 20 brands and 54 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in kingsize duvet 13.5 tog?
- Top complaints mined from reviews: Quality-Overall, Thickness, Value For Money. The return rate is 0.3%.
- When does demand for kingsize duvet 13.5 tog peak?
- Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the kingsize duvet 13.5 tog niche?
- Listings span £9.02–£59.17; the average listing price is £20.32 (sweet spot $15–$100). The average incumbent carries 9,878 reviews — the moat a new listing must climb.