King Size Pillow Cases
a small market ($46K/yr) — King Size Pillow Cases doesn't clear our bar today.
Flapen Score
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Is King Size Pillow Cases profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, King Size Pillow Cases is a £46K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 40/100.
King Size Pillow Cases: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.5% over the last 90 days and 3.7% of searches end in a purchase.
£46K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top King Size Pillow Cases products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CGK 2 Pack King Size White Pillow Cases Set 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago
CGK 2 Pack King Size Light Grey Pillow Cases 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago
NTBAY 2 Pack 500 Thread Count 100% Egyptian Cotton Pillowcases Super Soft Cozy and Breathable Envelope Closure King Pillow Cases 50x90 cm White
- Price
- £14.71
- Rating
- 4.5/5
- Reviews
- 12,809
- Age
- 6y ago
CGK 4 Pack King Size White Pillow Cases Set 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £9.53
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago
NTBAY 2 Pack 100% Brushed Microfiber Plain Pillowcases 1800 Super Soft and Cozy Wrinkle Fade Stain Resistant with Envelope Closure Bed Pillow Cases 50x90 cm White
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 106,576
- Age
- 9y ago
Trending
90-day click momentum
LYMA Pillow Cases Pack of 2 & 4 Ultra Soft Breathable Housewife & Oxford Cover OEKO-TEX Certified Nanoplush Double Brushed Quick Dry Pillowcases Envelope Closure Wrinkle Fade Resistant 50x75 CM
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 1y ago
Lirex Extra Large Pillow Cases 2 Pack 1800 Thread Count Embroidered Soft Brushed Microfiber Pillowcases Blue
- Price
- £8.49
- Rating
- 4.4/5
- Reviews
- 6,844
- Age
- 8y ago
CGK 2 Pack King Size Light Grey Pillow Cases 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago
LYMA Pillow Cases Pack of 2 & 4 Ultra Soft Breathable Housewife & Oxford Cover OEKO-TEX Certified Nanoplush Double Brushed Quick Dry Pillowcases Envelope Closure Wrinkle Fade Resistant 50x75 CM
- Price
- £6.52
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 1y ago
Mirha Extra Large Pillow Case Pair 100% Egyptian Cotton White - 50CM X 90CM +15CM
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 4y ago
Newest
by launch dateLYMA Pillow Cases Pack of 2 & 4 Ultra Soft Breathable Housewife & Oxford Cover OEKO-TEX Certified Nanoplush Double Brushed Quick Dry Pillowcases Envelope Closure Wrinkle Fade Resistant 50x75 CM
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 1y ago
LYMA Pillow Cases Pack of 2 & 4 Ultra Soft Breathable Housewife & Oxford Cover OEKO-TEX Certified Nanoplush Double Brushed Quick Dry Pillowcases Envelope Closure Wrinkle Fade Resistant 50x75 CM
- Price
- £6.52
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 1y ago
Casa Platino 4 Pack Pillow Cases - King Size 50x90 cm - Pre-Washed 100% Brushed Microfiber with Envelope Closure Wrinkle Resistant and Soft - Silver
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 519
- Age
- 1y ago
CGK 2 Pack King Size White Pillow Cases Set 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago
CGK 2 Pack King Size Light Grey Pillow Cases 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
20
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
24%
- CGK Unlimited37%
- NTBAY22%
- Lirex5%
- Ethel May5%
- Comfort Beddings4%
- Utopia Bedding4%
King Size Pillow Cases demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top King Size Pillow Cases search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- extra large pillow cases31K/yr
- king size pillow cases29K/yr
- large pillow cases 2 pack14K/yr
- king size pillow cases 2 pack6K/yr
- 50 x 90 pillow case7K/yr
- kingsize pillow cases6K/yr
- extra large pillow cases 70 x 90 cotton5K/yr
- king pillow cases6K/yr
- extra large pillow case6K/yr
- 50x90 pillow cases6K/yr
What reviews say buyers love and hate about King Size Pillow Cases
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“This bedding is of a very good quality”
“Soft cotton”
“Fit good”
“Fair Price”
“So comfortable”
What buyers complain about
73% of reviews“Too narrow”
“they are not very thick”
“Not great quality”
“Cheap fabric”
“Very thin”
King Size Pillow Cases return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common King Size Pillow Cases questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
