King Size Pillow Cases
FailShoppers spend only $46K a year here, so King Size Pillow Cases is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £46K/yr131K searches / yr
- 90-day growth
- -26.5%search demand this quarter
- Competition
- 50%top-5 click share · 17 brands · 20 sellers
Flapen Score
King Size Pillow Cases against its category
The dotted line is the Home & Garden average. Past it, King Size Pillow Cases is stronger. Inside it, weaker.
Market
The King Size Pillow Cases market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for King Size Pillow Cases 131K times last year and spent an estimated £46K. The top 5 brands take 72% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -26.5%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £46Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- extra large pillow cases31K searches a year
02 · Price
A sale here is worth £9.50.
Listings sell for £9.50 on average, from £4.56 to £19.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.50 that is £950 to £2K a year per listing.
- Average price
- £9.50under the $15 to $100 sweet spot
- Price range
- £4.56–£19.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £950–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #94 within Cushions & Accessories. It carries 17,899 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 93%
- Out of stock, average day
- 10.1%
- Average rank
- #94in Cushions & Accessories
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 17,899per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top King Size Pillow Cases products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CGK 2 Pack King Size White Pillow Cases Set 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago

CGK 2 Pack King Size Light Grey Pillow Cases 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago

NTBAY 2 Pack 500 Thread Count 100% Egyptian Cotton Pillowcases Super Soft Cozy and Breathable Envelope Closure King Pillow Cases 50x90 cm White
- Price
- £14.71
- Rating
- 4.5/5
- Reviews
- 12,809
- Age
- 6y ago

CGK 4 Pack King Size White Pillow Cases Set 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £9.53
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago

NTBAY 2 Pack 100% Brushed Microfiber Plain Pillowcases 1800 Super Soft and Cozy Wrinkle Fade Stain Resistant with Envelope Closure Bed Pillow Cases 50x90 cm White
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 106,576
- Age
- 9y ago
Trending
90-day click momentum
LYMA Pillow Cases Pack of 2 & 4 Ultra Soft Breathable Housewife & Oxford Cover OEKO-TEX Certified Nanoplush Double Brushed Quick Dry Pillowcases Envelope Closure Wrinkle Fade Resistant 50x75 CM
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 1y ago

Lirex Extra Large Pillow Cases 2 Pack 1800 Thread Count Embroidered Soft Brushed Microfiber Pillowcases Blue
- Price
- £8.49
- Rating
- 4.4/5
- Reviews
- 6,844
- Age
- 8y ago

CGK 2 Pack King Size Light Grey Pillow Cases 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago

LYMA Pillow Cases Pack of 2 & 4 Ultra Soft Breathable Housewife & Oxford Cover OEKO-TEX Certified Nanoplush Double Brushed Quick Dry Pillowcases Envelope Closure Wrinkle Fade Resistant 50x75 CM
- Price
- £6.52
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 1y ago

Mirha Extra Large Pillow Case Pair 100% Egyptian Cotton White - 50CM X 90CM +15CM
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 4y ago
Newest
by launch date
LYMA Pillow Cases Pack of 2 & 4 Ultra Soft Breathable Housewife & Oxford Cover OEKO-TEX Certified Nanoplush Double Brushed Quick Dry Pillowcases Envelope Closure Wrinkle Fade Resistant 50x75 CM
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 1y ago

LYMA Pillow Cases Pack of 2 & 4 Ultra Soft Breathable Housewife & Oxford Cover OEKO-TEX Certified Nanoplush Double Brushed Quick Dry Pillowcases Envelope Closure Wrinkle Fade Resistant 50x75 CM
- Price
- £6.52
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 1y ago

Casa Platino 4 Pack Pillow Cases - King Size 50x90 cm - Pre-Washed 100% Brushed Microfiber with Envelope Closure Wrinkle Resistant and Soft - Silver
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 519
- Age
- 1y ago

CGK 2 Pack King Size White Pillow Cases Set 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago

CGK 2 Pack King Size Light Grey Pillow Cases 50x90 cm with Envelope Closure - Brushed Microfiber - Soft Wrinkle & Fade Resistant - Breathable Hypoallergenic & OEKO-TEX Standard 100 Certified
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 2,927
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
20
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
24%
- CGK Unlimited37%
- NTBAY22%
- Lirex5%
- Ethel May5%
- Comfort Beddings4%
- Utopia Bedding4%
Demand
King Size Pillow Cases search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top King Size Pillow Cases search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- extra large pillow cases31K/yr
- king size pillow cases29K/yr
- large pillow cases 2 pack14K/yr
- king size pillow cases 2 pack6K/yr
- 50 x 90 pillow case7K/yr
- kingsize pillow cases6K/yr
- extra large pillow cases 70 x 90 cotton5K/yr
- king pillow cases6K/yr
- extra large pillow case6K/yr
- 50x90 pillow cases6K/yr
Reviews and returns
What reviews say buyers love and hate about King Size Pillow Cases
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too narrow
Really large
Far too long
they are not very thick
very thin an silky
Seems a thin material
Not great quality
cheap
Not made very well
Cheap fabric
Poor quality material
Seems a thin material
Very thin
Very thin not well fitting
Love
This bedding is of a very good quality
Beautiful quality
Good quality and very white
Soft cotton
Smooth surface
Silky smooth
Fit good
Perfect fit, ordered two more
fits my bed beautiful
Fair Price
Excellent value
GREAT PRICE
So comfortable
It is very comfortable to sleep on
Good quality item really comfortable on skin
Return
1.0% Return rate 75% Fixable by listing
Too narrow
Really large
Far too long
I just wish they had a choice of colours though
not white
Not bright white
Cheap fabric
Poor quality material
Seems a thin material
Not great quality
cheap
Not made very well
Very thin
Very thin not well fitting
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common King Size Pillow Cases questions
Answered from the same tracked data.









