King Size Mattress Protector
MaybeBuyers convert on 12.6% of searches. But the average product has 18,562 reviews to catch up to, so King Size Mattress Protector is a Maybe.
- Flapen Score
- 60 / 100Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 5160
- Market size
- £1.0M/yr667K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 49%top-5 click share · 21 brands · 34 sellers
Flapen Score
King Size Mattress Protector against its category
The dotted line is the Home & Garden average. Past it, King Size Mattress Protector is stronger. Inside it, weaker.
Market
The King Size Mattress Protector market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for King Size Mattress Protector 667K times last year and spent an estimated £1.0M. The top 5 brands take 64% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 667K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 667K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £1.0Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- king size mattress protector258K searches a year
02 · Price
A sale here is worth £12.15.
Listings sell for £12.15 on average, from £6.64 to £22.61. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £12.15 that is £30K to £36K a year per listing.
- Average price
- £12.15under the $15 to $100 sweet spot
- Price range
- £6.64–£22.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £30K–£36K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #37 within Home Textiles. It carries 18,562 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 77%
- Out of stock, average day
- 5.0%
- Average rank
- #37in Home Textiles
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,562per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top King Size Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Caroline Shatuik King Size Mattress Protector fitted Quilted Extra Deep 40cm Stretch Skirt Anti Allergy Mattress Cover (152 x 200) Not-Waterproof
- Price
- £10.38
- Rating
- 4.5/5
- Reviews
- 7,499
- Age
- 5y ago
Caroline Shatuik Waterproof Mattress Protector King |40cm Extra Deep Fitted King Size Waterproof Bed Protector Topper | Non Noisy & Breathable Mattress Cover King Size Bed(152 X 200 +40CM)
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago
Aaf Textiles King Quilted Mattress Protector Anti Allergy Extra Deep Pocket Fitted Hypoallergenic Hotel Quality Super Soft Brushed Fabric White
- Price
- £9.54
- Rating
- 4.4/5
- Reviews
- 5,705
- Age
- 9y ago
Utopia Bedding Quilted Mattress Topper King Bed Mattress Protector Cover Quilted Pad Soft Breathable Deep Fitted Elastic King 150 x 200 + 38 cm White
- Price
- £8.20
- Rating
- 4.5/5
- Reviews
- 157,536
- Age
- 8y ago
Moonlight Bedding King Size Mattress Protector - 30cm Deep Hotel Quality Mattress Cover Soft & Breathable Mattress Topper(150x200+30cm)
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 770
- Age
- 3y ago
Trending
90-day click momentum
UNIVERSAL COMFORT 100% Waterproof Mattress Protector King Size Extra Deep 40cm Fitted Stretch Skirt - Breathable & Anti-Allergy Mattress Cover For Ultimate Comfort (King 150x200cm)
- Price
- £18.61
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 5mo ago
Magna Collection Waterproof Mattress Protector Soft Super Absorbent Non-Slip and Non-Allergenic Machine Washable Mattress Cover Fits up to 30cm Deep (King)
- Price
- £10.65
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 11mo ago
PlushDeluxe Premium Bamboo Mattress Protector Waterproof Hypoallergenic & Ultra Soft Breathable Bed Mattress Cover & Protection -Free PVC Phthalate (UK King Size) White
- Price
- £22.61
- Rating
- 4.5/5
- Reviews
- 35,364
- Age
- 2y ago
Waterproof Mattress Protector King 150 x 200 cm Fits Up to 30 cm Deep Mattresses Premium Terry King Mattress Protector All Around Elastic King Mattress Cover by Utopia Bedding
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 108,982
- Age
- 4y ago
4AS Quilted King Size Mattress Protector 110 GSM Microfiber Filling Hypoallergenic Deep Fitted Breathable Mattress Topper Stretches up to 30 cm (King - 150x200 cm)
- Price
- £12.27
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 2y ago
Newest
by launch dateUNIVERSAL COMFORT 100% Waterproof Mattress Protector King Size Extra Deep 40cm Fitted Stretch Skirt - Breathable & Anti-Allergy Mattress Cover For Ultimate Comfort (King 150x200cm)
- Price
- £18.61
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 5mo ago
Magna Collection Waterproof Mattress Protector Soft Super Absorbent Non-Slip and Non-Allergenic Machine Washable Mattress Cover Fits up to 30cm Deep (King)
- Price
- £10.65
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 11mo ago
Salt Valley Quilted King Size Mattress Protector Extra Deep 30cm Fitted Skirt Anti-Allergenic & Machine Washable Microfiber Mattress Cover (White 152x200 cm)
- Price
- £17.70
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 11mo ago
LOOMERIG Hypoallergenic King Size Mattress Protector (152x200cm) - Extra Deep Fitted Quilted Mattress Protector for Comfortable Sleep
- Price
- £14.45
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 1y ago
Acrali Home Quilted King Size Mattress Protector UltraSoft 3-Layer Design with Deep Fitted Skirt Breathable & Anti-Allergy Machine Washable Bed Cover (150x200+35cm)
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 680
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
34
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
49%
Top 20: 89%
Open market
31%
- CAROLINE SHATUIK30%
- Utopia Bedding12%
- Aaf Textiles9%
- Silentnight7%
- ACRALI HOME6%
- 4AS6%
Demand
King Size Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top King Size Mattress Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- king size mattress protector258K/yr
- mattress protector king size116K/yr
- mattress protector kingsize bed59K/yr
- kingsize mattress protectors47K/yr
- king mattress protector36K/yr
- king size mattress cover25K/yr
- mattress cover king size bed23K/yr
- mattress king size protector17K/yr
- mattress protector king19K/yr
- kingsize mattress protector14K/yr
Reviews and returns
What reviews say buyers love and hate about King Size Mattress Protector
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the quality control just isn't there
Not great quality
Poor quality - looks and feels cheap
Quite a thin item
It's thicker than I thought
not as thick as I thought
No longer waterproof after washing
which completely defeats the purpose of it being fully waterproof
Not waterproof
it was far too small
a little larger
DO NOT FIT
Photos are misleading
Not as described
Nothing like the picture, very disappointing
Love
EXCELLENT QUALITY
Great quality mattress cover
appears to be well made
Easy fit
Easy to fit
Lovely fit just as expected
Cheap price
value for money
Excellent value for money
As advertised
As described
Just what I needed
So comfortable
they are very comfortable on the bed
comfortable every night
Return
0.9% Return rate 47% Fixable by listing
it was far too small
a little larger
DO NOT FIT
Material doesnt feel good quality
The sides material is so thin it wont last long
Underneath you can feel that the material is somewhat rubberised the moral of the story next time listen it's cheaper
the quality control just isn't there
Not great quality
Poor quality - looks and feels cheap
No longer waterproof after washing
which completely defeats the purpose of it being fully waterproof
Not waterproof
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common King Size Mattress Protector questions
Answered from the same tracked data.