King Size Mattress Protector

Shoppers searched for this 667K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

667K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

12.6%

Market size, estimated

£1.0Ma year

Peak month

January1.3× the quietest month

Top search term

king size mattress protector258K searches a year

Listings sell for £12.15 on average, from £6.64 to £22.61. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £12.15 that is £30K to £36K a year per listing.

Average price

£12.15under the $15 to $100 sweet spot

Price range

£6.64–£22.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

£30K–£36K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #37 within Home Textiles. It carries 18,562 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

77%

Out of stock, average day

5.0%

Average rank

#37in Home Textiles

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

18,562per listing

Listings tracked

31

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months