King Size Fitted Sheets
MaybeReturns run at only 0.4% of orders. But the average product has 21,842 reviews to catch up to, so King Size Fitted Sheets is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £802K/yr1.4M searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 57%top-5 click share · 21 brands · 27 sellers
Flapen Score
King Size Fitted Sheets against its category
The dotted line is the Home & Garden average. Past it, King Size Fitted Sheets is stronger. Inside it, weaker.
Market
The King Size Fitted Sheets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for King Size Fitted Sheets 1.4M times last year and spent an estimated £802K. The top 5 brands take 70% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £802K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £802Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- king size fitted sheets364K searches a year
02 · Price
A sale here is worth £9.00.
Listings sell for £9.00 on average, from £5.46 to £27.07. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £9.00 that is £36K to £45K a year per listing.
- Average price
- £9.00under the $15 to $100 sweet spot
- Price range
- £5.46–£27.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £36K–£45K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #29 within Home Textiles. It carries 21,842 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 81%
- Out of stock, average day
- 4.5%
- Average rank
- #29in Home Textiles
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 21,842per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top King Size Fitted Sheets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Bedding Fitted Sheet King Grey - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £6.44
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 8y ago
Utopia Bedding Fitted Sheet King White - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £6.29
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 6y ago
My Home Store Cotton Fitted Sheets King Size - 100% Egyptian Cotton 300TC Hotel Quality 30 cm Fitted Bedsheets (White)
- Price
- £11.40
- Rating
- 4.2/5
- Reviews
- 2,259
- Age
- 5y ago
Moonlight Bedding King Size Fitted Sheets 40 Cm Extra Deep Pocket Grey Bed Sheets 16 inch Ultra Soft Bottom Sheet Brushed Microfiber Breathable Shrinkage and Fade Resistant
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 4,738
- Age
- 3y ago
Utopia Bedding Fitted Sheet King (2 Pack) Grey
- Price
- £10.21
- Rating
- 4.6/5
- Reviews
- 8,681
- Age
- 3y ago
Trending
90-day click momentum
BEDELITE King Fitted Sheet White 150x200cm
- Price
- £7.27
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 6mo ago
GC GAVENO CAVAILIA King Size Fitted Sheet | Deep 25cm Polycotton Bed Sheet | Breathable & Smooth Easy Care Bedding with Elastic Corners | Navy Mattress Sheet - 150 x 200 cm
- Price
- £5.46
- Rating
- 4.3/5
- Reviews
- 2,974
- Age
- 8y ago
Linens World Egyptian Cotton Fitted Sheets King Size Breathable Anti Wrinkle 40cm Deep Pocket 200 Thread Count Bed Sheets Bedding & Linen 152 X 200-CM White Bedding King Size Fitted Sheets
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 7,257
- Age
- 4y ago
Utopia Bedding Fitted Sheet King Navy
- Price
- £6.01
- Rating
- 4.6/5
- Reviews
- 7,092
- Age
- 3y ago
King Size Fitted Sheet - 150 x 200 cm with 30cm Deep Pocket Soft Brushed Microfibre Wrinkle-Free Easy Care Fade & Shrink Resistant by MAGNA COLLECTION (Grey King)
- Price
- £7.48
- Rating
- 4.4/5
- Reviews
- 1,007
- Age
- 1y ago
Newest
by launch dateBEDELITE King Fitted Sheet White 150x200cm
- Price
- £7.27
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 6mo ago
MIKI WELL King Size Fitted Sheet Deep - White Bottom Sheet Extra Deep Pocket 16 inch 40 cm Soft Microfiber Kingsize Bed Sheet Wrinkle Resistant & Breathable
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 1y ago
Rehan & Co 100% Egyptian Cotton Fitted Sheets 300 Thread Count Breathable Hotel Qulaity Bedding 12 / 30cm Deep Fitted Bed Sheet. (White Fitted Sheet King)
- Price
- £11.11
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago
ANSIO King Size Fitted Sheet Soft Brushed Microfibre Fabric Extra Deep Pocket 35cm All-Around Elastic OEKO-TEX Certified Easy Care & Naturally Smooth After Wash - Grey
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 1y ago
King Size Fitted Sheet - 150 x 200 cm with 30cm Deep Pocket Soft Brushed Microfibre Wrinkle-Free Easy Care Fade & Shrink Resistant by MAGNA COLLECTION (Grey King)
- Price
- £7.48
- Rating
- 4.4/5
- Reviews
- 1,007
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
27
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
57%
Top 20: 94%
Open market
27%
- Utopia Bedding40%
- My home store12%
- MOONLIGHT200158%
- MAGNA COLLECTION6%
- Filo Magico4%
- Aisbo4%
Demand
King Size Fitted Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top King Size Fitted Sheets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- king size fitted sheets364K/yr
- fitted sheets king size197K/yr
- deep fitted king size sheet143K/yr
- extra deep fitted sheet king size cotton105K/yr
- bed sheets king size76K/yr
- kingsize fitted bed sheets65K/yr
- king size fitted sheet54K/yr
- king size bed sheet54K/yr
- bedsheets for king size bed50K/yr
- king size fitted sheets deep fit55K/yr
Reviews and returns
What reviews say buyers love and hate about King Size Fitted Sheets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not fit
Too small
Very odd fit
Cheap rubbish
Not good quality
Reduced quality
Cheap and shoddy material
Extremely scratchy material
👎🏻for quality of material
Waste of money
not willing to pay half the product price
Not worth the money
One wash and it has bobbled, not impressed at all
Not very durable
Must have been on for about 4 weeks and the whole thing has shreded to pieces on the corners and fallen to bits
Love
Easy to fit
Brilliant fit
easy to fit as it should be
A good product as described
Like these sheets appear to be good quality
Excellent product
Excellent value
Good value for money
Good for the price
Very smooth and comfortable
soft material
Lovely and soft
Very comfortable
is comfortable on the skin
Comfortable to sleep on
Return
0.4% Return rate 60% Fixable by listing
Does not fit
Too small
Very odd fit
Cheap and shoddy material
Extremely scratchy material
👎🏻for quality of material
Cheap rubbish
Not good quality
Reduced quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common King Size Fitted Sheets questions
Answered from the same tracked data.