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King Size Electric Blanket Dual Control

Maybe

Products sell for $43.45 on average, inside the sweet spot. But demand is soft, at -75.1% this quarter, so King Size Electric Blanket Dual Control is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£304K/yr250K searches / yr
90-day growth
-75.1%search demand this quarter
Competition
37%top-5 click share · 23 brands · 69 sellers

Flapen Score

King Size Electric Blanket Dual Control against its category

The dotted line is the Home & Garden average. Past it, King Size Electric Blanket Dual Control is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Electric Blanket Dual Control market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for King Size Electric Blanket Dual Control 250K times last year and spent an estimated £304K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -75.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-75.1%
Conversion, latest week
2.8%
Market size, estimated
£304Ka year
Peak month
November24.6× the quietest month
Top search term
king size electric blanket dual control31K searches a year

02 · Price

A sale here is worth £43.45.

Listings sell for £43.45 on average, from £15.77 to £98.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £43.45 that is £4K to £11K a year per listing.

Average price
£43.45inside the $15 to $100 sweet spot
Price range
£15.77–£98.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #322 within Home Textiles. It carries 6,611 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
59%
Out of stock, average day
19.9%
Average rank
#322in Home Textiles
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,611per listing
Listings tracked
46

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top King Size Electric Blanket Dual Control products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£9K£18K£27K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

69

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

37%

Top 20: 78%

Open market

24%

  • Silentnight41%
  • Homefront10%
  • MYLEK7%
  • Dreamcatcher7%
  • AIRSENZ6%
  • Snuggledown5%

Demand

King Size Electric Blanket Dual Control search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 24.6×

Search terms

Top King Size Electric Blanket Dual Control search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size electric blanket dual control31K/yr
  • electric blanket king size dual control18K/yr
  • dual control electric blanket king size26K/yr
  • electric blanket super king14K/yr
  • electric under blanket king size19K/yr
  • super king size electric blanket15K/yr
  • super king electric blanket21K/yr
  • electric blankets king size10K/yr
  • superking electric blanket13K/yr
  • heated underblanket king size9K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Electric Blanket Dual Control

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability30%−0.32

Stopped working

broke after a few months

Don't last

Heating15%−0.04

Does not heat up

A bit slow to heat up

Takes absolutely ages to heat up

Size-Overall8%+0.66

its way too short

Way too small

It is also too big

Quality-Overall7%+0.51

Garbage

Pretty rubbish

Not great quality

Functionality-Overall6%−0.06

Did not work

Stopped working

Repeated Controller Failures

Love

Warmth16%+1.43

Nice and warm

It provides good warmth

It keeps me warm

Quality-Overall15%+0.51

Satisfactory item

Excellent product

Seems to be well made

Size-Overall12%+0.66

Easy to fit

fits bed well

EXCELLENT FIT

Heating11%−0.04

it keeps the heat well

Heats fast

Good Heat

Value For Money11%+0.80

excellent value for money

Excellent Price

Excellent value

Return

3.5% Return rate 30% Fixable by listing

Heating23%▆▇▆█▇▅

Does not heat up

A bit slow to heat up

Takes absolutely ages to heat up

Size-Overall23%▆▆▆▆▇█

its way too short

Way too small

It is also too big

Functionality-Overall16%▆▆█▆▅▄

Did not work

Stopped working

Repeated Controller Failures

Defective Material/Parts6%█▇▆▆▅▄
Durability4%█▆▄▆▆▂

Stopped working

broke after a few months

Don't last

FAQ

Common King Size Electric Blanket Dual Control questions

Answered from the same tracked data.