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King Size Duvet

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -19.5% this quarter, so King Size Duvet is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£2.0M/yr1.7M searches / yr
90-day growth
-19.5%search demand this quarter
Competition
49%top-5 click share · 14 brands · 46 sellers

Flapen Score

King Size Duvet against its category

The dotted line is the Home & Garden average. Past it, King Size Duvet is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for King Size Duvet 1.7M times last year and spent an estimated £2.0M. The top 5 brands take 80% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
6.3%
Market size, estimated
£2.0Ma year
Peak month
October2.5× the quietest month
Top search term
king size duvet852K searches a year

02 · Price

A sale here is worth £19.14.

Listings sell for £19.14 on average, from £11.21 to £59.17. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £19.14 that is £38K to £48K a year per listing.

Average price
£19.14inside the $15 to $100 sweet spot
Price range
£11.21–£59.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£38K–£48K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #25 within Home Textiles. It carries 13,645 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
40%
Out of stock, average day
0.2%
Average rank
#25in Home Textiles
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,645per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top King Size Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£101K£201K£302K£402K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

46

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

17%

  • Slumberdown39%
  • Silentnight16%
  • Utopia Bedding14%
  • Siebenschläfer6%
  • Casabella5%
  • MH Home3%
  • Open — no brand owns it (8 brands, 17%)

Demand

King Size Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top King Size Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size duvet852K/yr
  • duvet king size309K/yr
  • king duvet94K/yr
  • kingsize duvet70K/yr
  • king size quilt50K/yr
  • king size duvet 10.5 tog56K/yr
  • cotton duvet29K/yr
  • duvets king size27K/yr
  • queen size duvet25K/yr
  • duvet kings size22K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+0.06

Poor quality control

Low quality

The overall appearance looks low quality

Thickness17%−0.10

Doesnt seem half as thick as the others. same tog

Thick

Not as thick as I thought-

Value For Money9%−0.02

this isnt worth the money

expensive than it is

if somewhat pricey

Warmth4%+1.13

this is not warm enough for me in winter

Didnt keep me warm at all

not warm

Stitch/Finish/Polish4%−0.01

the poor stitching

all the stitching is coming undone

Stitching incomplete along the length of the duvet

Love

Quality-Overall24%+0.06

Best Quality

Good quality and cosy

It seems well made

Value For Money13%−0.02

Good price

Great value

Excellent value

Warmth13%+1.13

Keeps you warm

It provides noticeable warmth

Lovely and warm

Weight Light10%+0.95

Lightweight and easy to handle

Lovely - lightweight

Excellent lightweight duvet

Comfort-Overall9%+1.12

Very comfortable

comfy to sleep with

comfortable to use

Return

0.3% Return rate 48% Fixable by listing

Size-Overall36%▆▆▇██▇

Bit bigger

Too small

Too big for UK king size duvet covers

Quality-Overall12%█▇▇▅██

Poor quality control

Low quality

The overall appearance looks low quality

Material Quality8%▄▅▇█▅▆

Made from that cheap fibrous stiff cotton outer

the materials are horrible

Material is scratchy

Thin6%█▅▆▆▇█
Stitch/Finish/Polish5%▅▃█▃▇▆

the poor stitching

all the stitching is coming undone

Stitching incomplete along the length of the duvet

FAQ

Common King Size Duvet questions

Answered from the same tracked data.