King Size Duvet
King Size Duvet shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Is King Size Duvet profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, King Size Duvet is a £2.0M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Worth a look — 60/100.
King Size Duvet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -19.5% over the last 90 days and 6.3% of searches end in a purchase.
£2.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top King Size Duvet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Slumberdown Cosy Nights King Size Duvet 10.5 Tog - Breathable & Soft All Year-Round King Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (225 x 220cm)
- Price
- £17.14
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago
Utopia Bedding Coverless King Size Duvet 10.5 Tog Box Stitched Design White
- Price
- £11.44
- Rating
- 4.5/5
- Reviews
- 81,539
- Age
- 8y ago
Silentnight Deep Sleep King Size Duvet 10.5 Tog All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 225x220cm - King
- Price
- £23.16
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago
Slumberdown Cool Summer Nights 4.5 Tog King Size Duvet - Lightweight & Breathable UK Made King Size Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (225 x 220cm)
- Price
- £15.42
- Rating
- 4.5/5
- Reviews
- 2,990
- Age
- 6y ago
Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Trending
90-day click momentum
BedLooms Summer Duvet King Size 4.5 Tog Antiallergic Hollowfiber Filling Quilt Skin Friendly king Size Duvet 230 cm x 220 cm - UK Made Duvets
- Price
- £11.33
- Rating
- 4.4/5
- Reviews
- 511
- Age
- 2y ago
Siebenschläfer Light Summer Duvet (4.5 Tog King Size)
- Price
- £19.33
- Rating
- 4.7/5
- Reviews
- 25,334
- Age
- 3y ago
Slumberdown Cool Summer Nights 4.5 Tog King Size Duvet - Lightweight & Breathable UK Made King Size Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (225 x 220cm)
- Price
- £15.42
- Rating
- 4.5/5
- Reviews
- 2,990
- Age
- 6y ago
Quality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 1y ago
MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
- Price
- £15.04
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago
Newest
by launch date
Rohi Anti Allergy King Size Duvet 10.5 Tog All Season Duvets Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Midweight Comforter King Bed Duvet (All Season)
- Price
- £14.38
- Rating
- 4.4/5
- Reviews
- 2,816
- Age
- 10mo ago
MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
- Price
- £15.04
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago
Quality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 1y ago
Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
BedLooms Summer Duvet King Size 4.5 Tog Antiallergic Hollowfiber Filling Quilt Skin Friendly king Size Duvet 230 cm x 220 cm - UK Made Duvets
- Price
- £11.33
- Rating
- 4.4/5
- Reviews
- 511
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
46
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
17%
- Slumberdown39%
- Silentnight16%
- Utopia Bedding14%
- Siebenschläfer6%
- Casabella5%
- MH Home3%
- Open — no brand owns it (8 brands, 17%)
King Size Duvet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.5×
Top King Size Duvet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- king size duvet852K/yr
- duvet king size309K/yr
- king duvet94K/yr
- kingsize duvet70K/yr
- king size quilt50K/yr
- king size duvet 10.5 tog56K/yr
- cotton duvet29K/yr
- duvets king size27K/yr
- queen size duvet25K/yr
- duvet kings size22K/yr
What reviews say buyers love and hate about King Size Duvet
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Best Quality”
“Good price”
“Keeps you warm”
“Lightweight and easy to handle”
“Very comfortable”
What buyers complain about
65% of reviews“Poor quality control”
“Doesnt seem half as thick as the others. same tog”
“this isnt worth the money”
“this is not warm enough for me in winter”
“the poor stitching”
King Size Duvet return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common King Size Duvet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
