King Size Duvet
MaybeReturns run at only 0.3% of orders. But demand is soft, at -19.5% this quarter, so King Size Duvet is a Maybe.
- Flapen Score
- 60 / 100Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 5160
- Market size
- £2.0M/yr1.7M searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 46 sellers
Flapen Score
King Size Duvet against its category
The dotted line is the Home & Garden average. Past it, King Size Duvet is stronger. Inside it, weaker.
Market
The King Size Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for King Size Duvet 1.7M times last year and spent an estimated £2.0M. The top 5 brands take 80% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £2.0Ma year
- Peak month
- October2.5× the quietest month
- Top search term
- king size duvet852K searches a year
02 · Price
A sale here is worth £19.14.
Listings sell for £19.14 on average, from £11.21 to £59.17. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £19.14 that is £38K to £48K a year per listing.
- Average price
- £19.14inside the $15 to $100 sweet spot
- Price range
- £11.21–£59.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £38K–£48K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #25 within Home Textiles. It carries 13,645 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 40%
- Out of stock, average day
- 0.2%
- Average rank
- #25in Home Textiles
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,645per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top King Size Duvet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Slumberdown Cosy Nights King Size Duvet 10.5 Tog - Breathable & Soft All Year-Round King Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (225 x 220cm)
- Price
- £17.14
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago

Utopia Bedding Coverless King Size Duvet 10.5 Tog Box Stitched Design White
- Price
- £11.44
- Rating
- 4.5/5
- Reviews
- 81,539
- Age
- 8y ago

Silentnight Deep Sleep King Size Duvet 10.5 Tog All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 225x220cm - King
- Price
- £23.16
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago

Slumberdown Cool Summer Nights 4.5 Tog King Size Duvet - Lightweight & Breathable UK Made King Size Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (225 x 220cm)
- Price
- £15.42
- Rating
- 4.5/5
- Reviews
- 2,990
- Age
- 6y ago

Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Trending
90-day click momentum
BedLooms Summer Duvet King Size 4.5 Tog Antiallergic Hollowfiber Filling Quilt Skin Friendly king Size Duvet 230 cm x 220 cm - UK Made Duvets
- Price
- £11.33
- Rating
- 4.4/5
- Reviews
- 511
- Age
- 2y ago

Siebenschläfer Light Summer Duvet (4.5 Tog King Size)
- Price
- £19.33
- Rating
- 4.7/5
- Reviews
- 25,334
- Age
- 3y ago

Slumberdown Cool Summer Nights 4.5 Tog King Size Duvet - Lightweight & Breathable UK Made King Size Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (225 x 220cm)
- Price
- £15.42
- Rating
- 4.5/5
- Reviews
- 2,990
- Age
- 6y ago

Quality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 1y ago

MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
- Price
- £15.04
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago
Newest
by launch date
Rohi Anti Allergy King Size Duvet 10.5 Tog All Season Duvets Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Midweight Comforter King Bed Duvet (All Season)
- Price
- £14.38
- Rating
- 4.4/5
- Reviews
- 2,816
- Age
- 10mo ago

MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
- Price
- £15.04
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago

Quality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 1y ago

Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago

BedLooms Summer Duvet King Size 4.5 Tog Antiallergic Hollowfiber Filling Quilt Skin Friendly king Size Duvet 230 cm x 220 cm - UK Made Duvets
- Price
- £11.33
- Rating
- 4.4/5
- Reviews
- 511
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
46
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
17%
- Slumberdown39%
- Silentnight16%
- Utopia Bedding14%
- Siebenschläfer6%
- Casabella5%
- MH Home3%
- Open — no brand owns it (8 brands, 17%)
Demand
King Size Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.5×
Search terms
Top King Size Duvet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- king size duvet852K/yr
- duvet king size309K/yr
- king duvet94K/yr
- kingsize duvet70K/yr
- king size quilt50K/yr
- king size duvet 10.5 tog56K/yr
- cotton duvet29K/yr
- duvets king size27K/yr
- queen size duvet25K/yr
- duvet kings size22K/yr
Reviews and returns
What reviews say buyers love and hate about King Size Duvet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality control
Low quality
The overall appearance looks low quality
Doesnt seem half as thick as the others. same tog
Thick
Not as thick as I thought-
this isnt worth the money
expensive than it is
if somewhat pricey
this is not warm enough for me in winter
Didnt keep me warm at all
not warm
the poor stitching
all the stitching is coming undone
Stitching incomplete along the length of the duvet
Love
Best Quality
Good quality and cosy
It seems well made
Good price
Great value
Excellent value
Keeps you warm
It provides noticeable warmth
Lovely and warm
Lightweight and easy to handle
Lovely - lightweight
Excellent lightweight duvet
Very comfortable
comfy to sleep with
comfortable to use
Return
0.3% Return rate 48% Fixable by listing
Bit bigger
Too small
Too big for UK king size duvet covers
Poor quality control
Low quality
The overall appearance looks low quality
Made from that cheap fibrous stiff cotton outer
the materials are horrible
Material is scratchy
the poor stitching
all the stitching is coming undone
Stitching incomplete along the length of the duvet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common King Size Duvet questions
Answered from the same tracked data.









