king size blanket
Skip itSoft demand (-28.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£17.99avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good£6.80–£36.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad14,624.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 227K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, king size blanket is a £53K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
king size blanket market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 91%
- Out of stock
- 11.3%
- Avg brand age
- 44 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
33
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
31%
Top 20: 65%
Open market
35%
- Whale Flotilla20%
- Bedsure14%
- Dreamscene12%
- Utopia Bedding8%
- Aisbo6%
- WAVVE5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -28.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.7×
Top king size blanket search terms
- king size blanket41K/yr
- throws for king size bed36K/yr
- king size throw21K/yr
- blanket king size18K/yr
- super king blanket12K/yr
- king size blankets for beds14K/yr
- bed blankets king size10K/yr
- fleece blanket king size12K/yr
- super king throw10K/yr
- king size fleece blanket14K/yr
Top king size blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dreamscene Throws for Sofas Large Soft Warm Honeycomb Waffle Fleece Blanket for Bed Sofa Settee Fluffy King Size Blanket Winter Faux Fur Throw Charcoal Grey - 200 x 240cm
Dreamscene£11.634.4★17,774 rev
Whale Flotilla Flannel Fleece King Size Blanket for Bed 230x264 CM
Whale Flotilla£18.944.6★9,001 rev
Bedsure Fleece Blanket King Size - Flannel Fleece Silver Grey 270x230 cm
Bedsure£21.504.6★108,721 rev
WAVVE Fleece Blanket King Size XXL Gray 7.5ft x 9ft - Fluffy Soft Warm Versatile Extra Large Throw Blanket for Bed/Sofa/Couch Gray 270x230 cm
WAVVE£21.164.5★11,843 rev
Utopia Bedding King Fleece Blanket 228x259cm 300GSM Soft Fluffy Large Versatile Luxury Decorative Throw For Sofa Bed & Settees Cosy Breathable Warm Blanket All Weather Gift Navy
Utopia Bedding£11.774.5★76,933 rev
Newest
by launch date
inhand Cooling Blanket King Size Summer Cool Bedding Cold Blanket for Sleeping Hot Sleepers & Adults Lightweight Summer Blanket Double for Bed Sofa Chair200x220cm Grey
inhand£24.42633 rev
Aisbo Bed Throw King Size - King Size Throws for Beds Fluffy Blanket Fleece Warm Soft Flannel Grey Blanket for Couch Sofa 200x240cm Gray
Aisbo£16.045,017 rev
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 274x229 cm Cream White
BEDELITE£17.13766 rev
Milam London Bed Throws Super King 100% Cotton Blanket Extra Large Throw
Milam London£32.20434 rev
Aisbo White Throws for Sofas Extra Large - Super King Size Fleece Fluffy Blanket Bed Throw for Sofa Soft Warm Fuzzy Couch Blanket 220x240 cm
Aisbo£13.3573 rev
Trending
90-day click momentum
Whale Flotilla Soft 3D Jacquard Fleece King Size Bed Blanket 230x264CM
Whale Flotilla£18.744.5★
Aisbo Bed Throw King Size - King Size Throws for Beds Fluffy Blanket Fleece Warm Soft Flannel Grey Blanket for Couch Sofa 200x240cm Gray
Aisbo£16.044.5★
Aisbo White Throws for Sofas Extra Large - Super King Size Fleece Fluffy Blanket Bed Throw for Sofa Soft Warm Fuzzy Couch Blanket 220x240 cm
Aisbo£13.354.3★
inhand Cooling Blanket King Size Summer Cool Bedding Cold Blanket for Sleeping Hot Sleepers & Adults Lightweight Summer Blanket Double for Bed Sofa Chair200x220cm Grey
inhand£24.424.1★
Bedsure Fleece Blanket King Size - Soft Cosy Fluffy Throw Blankets for Bed Warm Large Throws for Audlts Light Grey 270x230 cm
Bedsure£16.854.6★
What buyers say about king size blanket
What buyers praise and complain about, mined from review topics.What buyers love
“fluffy smooth”
“Well made and the colour is lovely”
“Nice and warm”
“Good value”
“very comfy to get wrapped up in”
“they fit really nice”
“Love the colour”
“As described”
“Lightweight”
“Easy to wash”
What buyers complain about
“Smaller than expected”
“Completely different quality, much thinner and feels cheaper quality than before”
“making it thicker”
“Harsh material”
“it isn't what I've expected. colour wise”
“£40 isn't cheap”
“Umm not really that cooling tbh is cool for couple of minutes then gets warm very quickly either side I use so wouldnt say its really very cooling in this very hot weather”
“not during the heat”
“Thin”
“Cheap and nasty and nothing like the image”
Top return reasons
Common questions
- Is king size blanket profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 58 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the king size blanket niche?
- 25 brands and 33 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in king size blanket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.2%.
- When does demand for king size blanket peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the king size blanket niche?
- Listings span £6.80–£36.81; the average listing price is £17.99 (sweet spot $15–$100). The average incumbent carries 14,625 reviews — the moat a new listing must climb.