King Size Blanket
soft demand (-28.1% this quarter) — King Size Blanket doesn't clear our bar today.
Flapen Score
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Is King Size Blanket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, King Size Blanket is a £53K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
King Size Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.1% over the last 90 days and 1.3% of searches end in a purchase.
£53K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 58 products
Top King Size Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dreamscene Throws for Sofas Large Soft Warm Honeycomb Waffle Fleece Blanket for Bed Sofa Settee Fluffy King Size Blanket Winter Faux Fur Throw Charcoal Grey - 200 x 240cm
- Price
- £11.63
- Rating
- 4.4/5
- Reviews
- 17,774
- Age
- 7y ago
Whale Flotilla Flannel Fleece King Size Blanket for Bed 230x264 CM
- Price
- £18.94
- Rating
- 4.6/5
- Reviews
- 9,001
- Age
- 5y ago
Bedsure Fleece Blanket King Size - Flannel Fleece Silver Grey 270x230 cm
- Price
- £21.50
- Rating
- 4.6/5
- Reviews
- 108,721
- Age
- 10y ago
WAVVE Fleece Blanket King Size XXL Gray 7.5ft x 9ft - Fluffy Soft Warm Versatile Extra Large Throw Blanket for Bed/Sofa/Couch Gray 270x230 cm
- Price
- £21.16
- Rating
- 4.5/5
- Reviews
- 11,843
- Age
- 5y ago
Utopia Bedding King Fleece Blanket 228x259cm 300GSM Soft Fluffy Large Versatile Luxury Decorative Throw For Sofa Bed & Settees Cosy Breathable Warm Blanket All Weather Gift Navy
- Price
- £11.77
- Rating
- 4.5/5
- Reviews
- 76,933
- Age
- 9y ago
Trending
90-day click momentum
Whale Flotilla Soft 3D Jacquard Fleece King Size Bed Blanket 230x264CM
- Price
- £18.74
- Rating
- 4.5/5
- Reviews
- 1,497
- Age
- 1y ago
Aisbo Bed Throw King Size - King Size Throws for Beds Fluffy Blanket Fleece Warm Soft Flannel Grey Blanket for Couch Sofa 200x240cm Gray
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 5,017
- Age
- 8mo ago
Aisbo White Throws for Sofas Extra Large - Super King Size Fleece Fluffy Blanket Bed Throw for Sofa Soft Warm Fuzzy Couch Blanket 220x240 cm
- Price
- £13.35
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago
inhand Cooling Blanket King Size Summer Cool Bedding Cold Blanket for Sleeping Hot Sleepers & Adults Lightweight Summer Blanket Double for Bed Sofa Chair200x220cm Grey
- Price
- £24.42
- Rating
- 4.1/5
- Reviews
- 633
- Age
- 7mo ago
Bedsure Fleece Blanket King Size - Soft Cosy Fluffy Throw Blankets for Bed Warm Large Throws for Audlts Light Grey 270x230 cm
- Price
- £16.85
- Rating
- 4.6/5
- Reviews
- 108,721
- Age
- 3y ago
Newest
by launch dateinhand Cooling Blanket King Size Summer Cool Bedding Cold Blanket for Sleeping Hot Sleepers & Adults Lightweight Summer Blanket Double for Bed Sofa Chair200x220cm Grey
- Price
- £24.42
- Rating
- 4.1/5
- Reviews
- 633
- Age
- 7mo ago
Aisbo Bed Throw King Size - King Size Throws for Beds Fluffy Blanket Fleece Warm Soft Flannel Grey Blanket for Couch Sofa 200x240cm Gray
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 5,017
- Age
- 8mo ago
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 274x229 cm Cream White
- Price
- £17.13
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 1y ago
Milam London Bed Throws Super King 100% Cotton Blanket Extra Large Throw
- Price
- £32.20
- Rating
- 4.4/5
- Reviews
- 434
- Age
- 1y ago
Aisbo White Throws for Sofas Extra Large - Super King Size Fleece Fluffy Blanket Bed Throw for Sofa Soft Warm Fuzzy Couch Blanket 220x240 cm
- Price
- £13.35
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
25 falling
Sellers
33
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
31%
Top 20: 65%
Open market
35%
- Whale Flotilla20%
- Bedsure14%
- Dreamscene12%
- Utopia Bedding8%
- Aisbo6%
- WAVVE5%
King Size Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.7×
Top King Size Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- king size blanket41K/yr
- throws for king size bed36K/yr
- king size throw21K/yr
- blanket king size18K/yr
- super king blanket12K/yr
- king size blankets for beds14K/yr
- bed blankets king size10K/yr
- fleece blanket king size12K/yr
- super king throw10K/yr
- king size fleece blanket14K/yr
What reviews say buyers love and hate about King Size Blanket
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“fluffy smooth”
“Well made and the colour is lovely”
“Nice and warm”
“Good value”
“very comfy to get wrapped up in”
What buyers complain about
55% of reviews“Smaller than expected”
“Completely different quality, much thinner and feels cheaper quality than before”
“making it thicker”
“Harsh material”
“it isn't what I've expected. colour wise”
King Size Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common King Size Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
