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King Size Blanket

Fail

Demand is soft, at -28.1% this quarter, so King Size Blanket is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£53K/yr227K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
31%top-5 click share · 25 brands · 33 sellers

Flapen Score

King Size Blanket against its category

The dotted line is the Home & Garden average. Past it, King Size Blanket is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for King Size Blanket 227K times last year and spent an estimated £53K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
1.3%
Market size, estimated
£53Ka year
Peak month
November2.7× the quietest month
Top search term
king size blanket41K searches a year

02 · Price

A sale here is worth £17.99.

Listings sell for £17.99 on average, from £6.80 to £36.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.99 that is £0 to £2K a year per listing.

Average price
£17.99inside the $15 to $100 sweet spot
Price range
£6.80–£36.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #51 within Home Textiles. It carries 14,625 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
86%
Out of stock, average day
11.3%
Average rank
#51in Home Textiles
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,625per listing
Listings tracked
58

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top King Size Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£9K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

33

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

31%

Top 20: 65%

Open market

35%

  • Whale Flotilla20%
  • Bedsure14%
  • Dreamscene12%
  • Utopia Bedding8%
  • Aisbo6%
  • WAVVE5%

Demand

King Size Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top King Size Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size blanket41K/yr
  • throws for king size bed36K/yr
  • king size throw21K/yr
  • blanket king size18K/yr
  • super king blanket12K/yr
  • king size blankets for beds14K/yr
  • bed blankets king size10K/yr
  • fleece blanket king size12K/yr
  • super king throw10K/yr
  • king size fleece blanket14K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.06

Smaller than expected

SHORT SIZED

huge

Quality-Overall10%−0.05

Completely different quality, much thinner and feels cheaper quality than before

Not the same quality shown in pictures

Not good quality

Thickness9%−0.05

making it thicker

it wasnt thick as I expected

Thinner than expected

Material Quality8%−0.07

Harsh material

I dont believe this is 100% cotton

it is made from very thin material

Color4%

it isn't what I've expected. colour wise

not a brown beige

It's just not very deep colour

Love

Soft Feel18%

fluffy smooth

It feels very luxurious

It's very soft

Quality-Overall16%−0.05

Well made and the colour is lovely

Excellent craftsmanship

Amazing quality

Warmth12%+1.05

Nice and warm

keeps me warm

Love it and it keeps me warm

Value For Money8%+0.62

Good value

excellent value for money

Excellent value

Comfort-Overall7%+0.82

very comfy to get wrapped up in

perfect for adding a layer of comfort

So comfortable

Return

1.2% Return rate 67% Fixable by listing

Color30%█▄▆▇▅▆

it isn't what I've expected. colour wise

not a brown beige

It's just not very deep colour

Size-Overall29%▅▇▇▆▇█

Smaller than expected

SHORT SIZED

huge

Thin11%▅▆▅▅█▅

Thin

Quality-Overall9%▄▆▇█▆▃

Completely different quality, much thinner and feels cheaper quality than before

Not the same quality shown in pictures

Not good quality

Thickness3%▇█▄▇▇▄

making it thicker

it wasnt thick as I expected

Thinner than expected

FAQ

Common King Size Blanket questions

Answered from the same tracked data.