king size airbed
Worth a lookShows a sweet-spot price point ($46.24 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£46.24avg listing price — sweet spot $15–$100
Growth
Great+98.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£12.57–£114.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Okay£267K£267K/yr · 194K searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,774.03avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, king size airbed is a £267K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
king size airbed market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £277K–£370K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 86%
- Out of stock
- 16.2%
- Avg brand age
- 25 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
51
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
30%
- Airefina15%
- iDOO14%
- Intex14%
- Active Era11%
- OlarHike10%
- Green Haven6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +98.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.5×
Top king size airbed search terms
- king size airbed36K/yr
- king size air bed16K/yr
- king size blow up mattress13K/yr
- air mattress king size13K/yr
- king size inflatable mattress13K/yr
- king size air mattress10K/yr
- kingsize airbed9K/yr
- king airbed9K/yr
- air bed king size10K/yr
- king size air bed with built in pump10K/yr
Top king size airbed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Airefina Inflatable Air Mattress King Size Airbed with Built-in Pump Double Blow Up Mattress in 3 Mins Fast Inflation Upgraded Flocked Surface Comfort Air Bed for Home&Camping Use -203x152x46cm
Airefina£50.254.2★5,447 rev
iDOO Inflatable Blow Up Mattress Air Mattress with Built-in Electric Pump Upgraded King Size Airbed in 3 Mins Fast Inflation Portable Double Air Bed for Home Camping Travel 203x152x46cm
iDOO£50.644.3★7,607 rev
64755 Dura-Beam Series Classic Downy Airbed King Size Inflated size 203cm x 183cm x 25cm 272kg Weight Capacity
Intex£17.774.2★40,241 rev
Green Haven King Size Air Bed with Built-in Electric Pump Self-Inflating Blow-Up Mattress for 2 Adults Waterproof & Elevated for Camping Guests Indoor & Outdoor Us
Green Haven£40.233.7★616 rev
Bestway Double Air Bed (King Size) Inflatable Outdoor Indoor Airbed Flocked King Size Air Mattress
Bestway£21.814.1★3,164 rev
Newest
by launch date
iDOO Inflatable Air Mattress King Size Airbed with Built-in Pump Double Blow Up Mattress in 3 Mins Fast Inflation Upgraded Flocked Surface Comfort Air Bed for Home&Camping Use -203x152x46cm
iDOO£51.5626 rev
iDOO Inflatable Air Mattress King Size Air Bed with Built-in Electric Pump Upgraded Blow Up Mattress in 3 Mins Fast Inflation Portable Double Airbed for Home Camping Travel 203x152x46cm
iDOO£49.2838 rev
Air Pro King Size Inflatable Air Mattress with Soft Surface Built-In Electric Pump Quick 3 Min Self Inflating Airbed for Adults & Guests Blow Up Air Bed For Comfort at Home Or Camping 203x152x46cm
Air Pro£58.0969 rev
King Size Airbed Inflatable Mattress Air bed with Built-in Pump 203 x 152 x 46cm Blow Up Mattress with Flocked Surface 3 Mins Fast Self Inflating Guest AirBed for Home Camping and Travel
VENAKURAH£69.3033 rev
Amazon Basics Inflatable Air Mattress with Built-in Pump Portable Electric Airbed for Overnight Guests or Camping Plush Flocked Surface UK Plug Carry Bag Queen Size 203x152x23cm
Amazon Basics£18.3468 rev
Trending
90-day click momentumKing Size Airbed Inflatable Mattress Air bed with Built-in Pump 203 x 152 x 46cm Blow Up Mattress with Flocked Surface 3 Mins Fast Self Inflating Guest AirBed for Home Camping and Travel
VENAKURAH£69.304.2★
iDOO Inflatable Air Mattress King Size Air Bed with Built-in Electric Pump Upgraded Blow Up Mattress in 3 Mins Fast Inflation Portable Double Airbed for Home Camping Travel 203x152x46cm
iDOO£49.284.9★
iDOO Inflatable Air Mattress King Size Airbed with Built-in Pump Double Blow Up Mattress in 3 Mins Fast Inflation Upgraded Flocked Surface Comfort Air Bed for Home&Camping Use -203x152x46cm
iDOO£51.564.8★
Air Pro King Size Inflatable Air Mattress with Soft Surface Built-In Electric Pump Quick 3 Min Self Inflating Airbed for Adults & Guests Blow Up Air Bed For Comfort at Home Or Camping 203x152x46cm
Air Pro£58.094.3★
Bonnlo King Inflatable Air Bed Double Camping Air Mattress 203x152x46cm
Bonnlo£39.054.5★
What buyers say about king size airbed
What buyers praise and complain about, mined from review topics.What buyers love
“Great comfy”
“The quality is solid”
“Good value for money”
“Ease of use”
“Good mattress”
“easy to assemble”
“Just what i needed”
“Good size”
“Durability: Suitable for occasional use”
“It feels sturdy”
What buyers complain about
“Not durable”
“Sizes not accurate”
“had to get a new one 4 weeks later this bed quality isnt very good”
“It maybe a bit pricey compared to others”
“Misleading”
“Not very comfortable”
“Stinks of plastic”
“it developed an air leak/puncture”
“Deflated”
“Goes flat”
Top return reasons
Common questions
- Is king size airbed profitable to sell on Amazon United Kingdom?
- The niche generates £267K/yr across 37 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +98.2%. Flapen's verdict: Worth a look (65/100).
- How competitive is the king size airbed niche?
- 19 brands and 51 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in king size airbed?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.8%.
- When does demand for king size airbed peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.5× the quietest.
- What does it cost to enter the king size airbed niche?
- Listings span £12.57–£114.87; the average listing price is £46.24 (sweet spot $15–$100). The average incumbent carries 4,774 reviews — the moat a new listing must climb.