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King Size Airbed

Pass

King Size Airbed scores 65 out of 100, a Pass. Shoppers spend $267K a year here, search demand grew +98.2% this quarter, and returns run at 3.8% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£267K/yr194K searches / yr
90-day growth
+98.2%search demand this quarter
Competition
40%top-5 click share · 19 brands · 51 sellers

Flapen Score

King Size Airbed against its category

The dotted line is the Home & Garden average. Past it, King Size Airbed is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Airbed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for King Size Airbed 194K times last year and spent an estimated £267K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +98.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £267K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
+98.2%
Conversion, latest week
3.0%
Market size, estimated
£267Ka year
Peak month
July3.5× the quietest month
Top search term
king size airbed36K searches a year

02 · Price

A sale here is worth £46.24.

Listings sell for £46.24 on average, from £12.57 to £114.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £46.24 that is £5K to £12K a year per listing.

Average price
£46.24inside the $15 to $100 sweet spot
Price range
£12.57–£114.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #36 within Home Textiles. It carries 4,774 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
76%
Out of stock, average day
16.2%
Average rank
#36in Home Textiles
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,774per listing
Listings tracked
37

04 · Newcomers

Amazon counts 9 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
25 months

Products

Top King Size Airbed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

51

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

30%

  • Airefina15%
  • iDOO14%
  • Intex14%
  • Active Era11%
  • OlarHike10%
  • Green Haven6%

Demand

King Size Airbed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.5×

Search terms

Top King Size Airbed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size airbed36K/yr
  • king size air bed16K/yr
  • king size blow up mattress13K/yr
  • air mattress king size13K/yr
  • king size inflatable mattress13K/yr
  • king size air mattress10K/yr
  • kingsize airbed9K/yr
  • king airbed9K/yr
  • air bed king size10K/yr
  • king size air bed with built in pump10K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Airbed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.29

Not durable

Broke within months

Broken

Size-Overall12%−0.09

Sizes not accurate

Very big

small

Quality-Overall12%−0.04

had to get a new one 4 weeks later this bed quality isnt very good

Bad quality

Poor quality it lasted 18 times of use

Value For Money10%

It maybe a bit pricey compared to others

because was not cheap at all

its a lot more expensive

Advertised Vs Actual Product4%−0.02

Misleading

Not as advertised

Seriously NOT THE SIZE claimed

Love

Comfort-Overall33%+2.76

Great comfy

The mattress feels surprisingly comfortable

Very comfy bed

Quality-Overall14%−0.04

The quality is solid

Brilliant quality

Good quality bed

Value For Money8%

Good value for money

Good value

Excellent value for money

Ease Of Use6%+0.46

Ease of use

easy to follow

Easy to put into use

Foam4%+0.39

Good mattress

Perfect bed

Quality air mattress

Return

3.8% Return rate 46% Fixable by listing

Size-Overall35%█▆█▇██

Sizes not accurate

Very big

small

Comfort-Overall11%█████▇

Not very comfortable

While its not as comfortable as my usual mattress

leaving me waking up uncomfortable

Functionality-Overall10%███▇▇▆
Defective Material/Parts6%██▆▇▇▆
Quality-Overall5%▄▅██▄▆

had to get a new one 4 weeks later this bed quality isnt very good

Bad quality

Poor quality it lasted 18 times of use

FAQ

Common King Size Airbed questions

Answered from the same tracked data.