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King Charles

Fail

Demand is soft, at -60.8% this quarter, so King Charles is a Fail.

Flapen Score
21
21 / 100
Ranks 5,744 of 5,777 Home & Garden niches · −30 vs the category median of 51
Market size
£2K/yr13K searches / yr
90-day growth
-60.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 11 sellers

Flapen Score

King Charles against its category

The dotted line is the Home & Garden average. Past it, King Charles is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Charles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for King Charles 13K times last year and spent an estimated £2K. All 2 brands take every click. Demand peaks in Feb–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-60.8%
Conversion, latest week
2.4%
Market size, estimated
£2Ka year
Peak month
February3.7× the quietest month
Top search term
king charles13K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £3.75 to £10.84. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £7.25 that is £0 to £725 a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£3.75–£10.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£725
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #489 within Cutlery. It carries 44 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#489in Cutlery
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
44per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top King Charles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£220£440£660£88010100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Elgate71%
  • The Commemorative Coin Company29%

Demand

King Charles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about King Charles

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
1.2%of orders come back
“quality workmanship and came well protected”
A buyer, on “Quality-Overall”30% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common King Charles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data