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King Charles

soft demand (-60.8% this quarter) — King Charles doesn't clear our bar today.

Flapen Score

21
Skip it

Ranks 5,744 of 5,777 Home & Garden niches · −30 vs the category median of 51

Market size 1Growth 0Conversion 29Competition 0Returns 92Price range 0Avg price 20Brand share 0Review moat 98Quality gap 30
This niche Category average · 5,777 niches

Is King Charles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, King Charles is a £2K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 21/100.

King Charles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -60.8% over the last 90 days and 2.4% of searches end in a purchase.

£2K

revenue / yr

Units sold / yr250
Search volume / yr-60.8%13K
Conversion rate2.4%
Avg price£7.25

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 11
Top-5 product click share100%
Open market0%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews44

Top King Charles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£220£440£660£88010100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Elgate71%
  • The Commemorative Coin Company29%

King Charles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume13KCVR2.4%Products3Brands2Top 5 Brands100%OOS Rate8.7%Rating4.6★Reviews44Avg BSR#489
1K600Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 3.7×

What reviews say buyers love and hate about King Charles

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall30%

quality workmanship and came well protected

Gifting Purpose30%

Perfect commemorative coin

Design-Overall30%

Perfect design

Collectibles10%

Beautiful to add to any collection

King Charles return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Advertised Vs Actual Product
25%
3Quality-Overall
25%

Common King Charles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores King Charles 21/100 on Amazon United Kingdom — Skip it. The niche generates £2K/yr across 3 tracked products. Search demand moved -60.8% over the last 90 days.
Search demand for King Charles on Amazon United Kingdom peaks in Feb–Dec, where the busiest month runs 3.7× the quietest.