Skip to content
21

king charles

Skip it

Soft demand (-60.8% this quarter) — this niche doesn't clear our bar today.

Market size 1Growth 0Conversion 29Competition 0Returns 92Price range 0Avg price 20Brand share 0Review moat 98Quality gap 30

Review moat

Incredible44

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£7.25

avg listing price — sweet spot $15–$100

Market size

Bad£2K

£2K/yr · 13K searches

Growth

Bad-60.8%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.75–£10.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, king charles is a £2K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 21/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

king charles market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
£725–£2K
units × avg price
Conversion rate
2.4%
Avg BSR
#489
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
8.7%
Avg brand age
46 months
Avg seller age
185 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Elgate71%
  • The Commemorative Coin Company29%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -60.8% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 3.7×

Top king charles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£22020%£44030%£66040%£88010100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

What buyers say about king charles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“quality workmanship and came well protected”

Gifting Purpose30%

“Perfect commemorative coin”

Design-Overall30%

“Perfect design”

Collectibles10%

“Beautiful to add to any collection”

Top return reasons

Size-Overall50%
Advertised Vs Actual Product25%
Quality-Overall25%

Common questions

Is king charles profitable to sell on Amazon United Kingdom?
The niche generates £2K/yr across 3 tracked products. 90-day search growth is -60.8%. Flapen's verdict: Skip it (21/100).
How competitive is the king charles niche?
2 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for king charles peak?
Demand peaks in Feb–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the king charles niche?
Listings span £3.75–£10.84; the average listing price is £7.25 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.