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Kilner Jars 2l

Fail

The top 5 brands take 100% of clicks, so Kilner Jars 2l is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£98K/yr66K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
88%top-5 click share · 3 brands · 37 sellers

Flapen Score

Kilner Jars 2l against its category

The dotted line is the Home & Garden average. Past it, Kilner Jars 2l is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kilner Jars 2l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kilner Jars 2l 66K times last year and spent an estimated £98K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
15.4%
Market size, estimated
£98Ka year
Peak month
September4.5× the quietest month
Top search term
kilner jars 2l26K searches a year

02 · Price

A sale here is worth £9.65.

Listings sell for £9.65 on average, from £2.88 to £22.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £9.65 that is £12K to £14K a year per listing.

Average price
£9.65under the $15 to $100 sweet spot
Price range
£2.88–£22.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Food Storage. It carries 2,901 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#58in Food Storage
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,901per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kilner Jars 2l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£59K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Kilner79%
  • Argon Tableware11%
  • Rayware10%

Demand

Kilner Jars 2l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Kilner Jars 2l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kilner jars 2l26K/yr
  • large kilner jar7K/yr
  • 2l kilner jars4K/yr
  • 2l glass jar5K/yr
  • 2 litre glass jar6K/yr
  • 2l jar4K/yr
  • large kilner jars4K/yr
  • 2 litre kilner jar6K/yr
  • 2l kilner jar5K/yr

Reviews and returns

What reviews say buyers love and hate about Kilner Jars 2l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+1.55

Not good quality, cheap imatation

Absolutely rubbish

Poor quality

Rusts/Corrodes17%−0.14

the next day the rust comes back

it started rusting

lids rust instantly

Size-Overall16%−0.03

Not fit for purpose

Narrow top

Very large

Design-Overall8%−0.06

Complete design fail

I dont like the lid be nice if it was a different design

Ease Of Use5%

Removing it is difficult

its not practicle to use

Love

Quality-Overall33%+1.55

Good quality

Great producT

Quality jar

Storage Capacity14%+1.17

great storage capacity

Handy for storing all kinds of food

Good storage

Value For Money13%+0.72

Great value

Good Value

Great value

Size-Overall10%−0.03

they fit perfectly for me

Great jars nice size very handy would definitely buy again

Great size

Ease Of Use5%

easy to use

easy to pop open and closed

easy to see what's available

Return

0.9% Return rate 69% Fixable by listing

Size-Overall63%█▅▇█▇█

Not fit for purpose

Narrow top

Very large

Defective Material/Parts16%▇█▅▇█▅

Defective

Ease Of Use3%▃█▂▄▁▆

Removing it is difficult

its not practicle to use

Maintenance And Repair3%▁█▇▇▄▂
Compatibility-Overall2%▁█▁▁▁▄

FAQ

Common Kilner Jars 2l questions

Answered from the same tracked data.