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Kilner Bottles

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 97% of clicks, so Kilner Bottles is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£60K/yr61K searches / yr
90-day growth
+44.8%search demand this quarter
Competition
57%top-5 click share · 7 brands · 49 sellers

Flapen Score

Kilner Bottles against its category

The dotted line is the Home & Garden average. Past it, Kilner Bottles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kilner Bottles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kilner Bottles 61K times last year and spent an estimated £60K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+44.8%
Conversion, latest week
8.9%
Market size, estimated
£60Ka year
Peak month
December2.6× the quietest month
Top search term
kilner bottles38K searches a year

02 · Price

A sale here is worth £11.14.

Listings sell for £11.14 on average, from £5.44 to £20.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.14 that is £1K to £3K a year per listing.

Average price
£11.14under the $15 to $100 sweet spot
Price range
£5.44–£20.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #274 within Food Storage. It carries 496 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
43%
Out of stock, average day
1.4%
Average rank
#274in Food Storage
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
496per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kilner Bottles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

1%

  • Kilner81%
  • Eidoct5%
  • Rayware5%
  • volila3%
  • Danmu Art3%
  • HEFTMAN2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Kilner Bottles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Kilner Bottles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kilner bottles38K/yr
  • kilner bottle9K/yr
  • kilner bottles 1 litre5K/yr
  • kilner bottles 500ml4K/yr
  • kilner bottles 250ml4K/yr

Reviews and returns

What reviews say buyers love and hate about Kilner Bottles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof31%

These bottles leak if laid on their side

not leakproof

When shaken it leaks liquid

Quality-Overall22%+1.55

Not what I expected from a well known brand name

Not great quality

Really not the level of quality i expect from Kilner at all

Material Quality13%−0.07

the cap is cheap plastic

Cheap material

Storage Capacity7%−0.04

They dont hold 1 litre

Strength6%+0.43

Extremely Fragile

incredibly fragile

Fragile bottle

Love

Quality-Overall45%+1.55

Beautiful quality

Excellent quality and easy to clean

Quality water bottle

Strength8%+0.43

Sturdy and strong

Good strong bottles

Bottles are sturdy

Advertised Vs Actual Product7%+0.97

As described and just what was required

It's exactly as it should be

Absolutely what I needed

Value For Money6%+0.50

I absolutely love these Eidoct Clip Top Preserve Bottles - they are great value for money

Great value

good price

Size-Overall6%+0.07

Theyre also a really nice size

fits in the fridge door

Good size bottle

Return

0.4% Return rate 46% Fixable by listing

Size-Overall38%▅█▆▅▇▄
Defective Material/Parts15%█▁▁▅▂▆
Compatibility-Overall12%▂▁▁▁█▁
Leak-Proof10%▇▅▁█▁▄

These bottles leak if laid on their side

not leakproof

When shaken it leaks liquid

Quality-Overall5%▁▁█▃▁▁

Not what I expected from a well known brand name

Not great quality

Really not the level of quality i expect from Kilner at all

FAQ

Common Kilner Bottles questions

Answered from the same tracked data.