Kids Wardrobe
MaybeReturns run at only 0.7% of orders. But buyers convert on only 0.3% of searches, so Kids Wardrobe is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £87K/yr420K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 30%top-5 click share · 28 brands · 37 sellers
Flapen Score
Kids Wardrobe against its category
The dotted line is the Home & Garden average. Past it, Kids Wardrobe is stronger. Inside it, weaker.
Market
The Kids Wardrobe market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Wardrobe 420K times last year and spent an estimated £87K. The top 5 brands take 66% of clicks. Demand peaks in Jan. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 420K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £87Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- kids wardrobe129K searches a year
02 · Price
A sale here is worth £76.35.
Listings sell for £76.35 on average, from £21.96 to £156.73. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £76.35 that is £0 to £8K a year per listing.
- Average price
- £76.35inside the $15 to $100 sweet spot
- Price range
- £21.96–£156.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #58 within Furniture. It carries 178 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 36%
- Out of stock, average day
- 5.4%
- Average rank
- #58in Furniture
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 178per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 6 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Kids Wardrobe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
iSunirm 2 in 1 Chest of Drawers Dresser for Bedroom 5 Fabric Drawers Dresser with LED Lights & Charging Station Open Wardrobe with Clothes Rack Pink
- Price
- £66.54
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago

Vida Designs Riano 2 Door & 2 Drawer Wardrobe | White | Bedroom Furniture | 170H x 76W x 53D cm | with Shelf & Hanging Rail | Large Capacity Storage
- Price
- £89.42
- Rating
- 3.8/5
- Reviews
- 155
- Age
- 1y ago

URBNLIVING Modern 2 Door Wardrobe with 3 Drawers & Hanging Rail Stylish Freestanding Storage Spacious Interior Durable Chipboard Build Easy to Assemble Bedroom Furniture
- Price
- £105.27
- Rating
- 3.5/5
- Reviews
- 143
- Age
- 1y ago

URBNLIVING 120cm 2 Sliding Door Wardrobe Freestanding Bedroom Closet with Hanging Rail & Durable Feet Engineered Wood Storage Cupboard for Kids Room Nursery or Small Spaces
- Price
- £64.29
- Rating
- 3.9/5
- Reviews
- 88
- Age
- 1y ago

Panana Wooden 2 Door 2 Drawer Wardrobe with Shelf and Hanging Rail Modern Clothes Storage Cupboards Unit for Bedroom Furniture W 77 * D 50 * H 180cm (White)
- Price
- £113.39
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 5y ago
Trending
90-day click momentum
NCONCO Portable Wardrobe 4-Tier Foldable Closet Storage Organizer with Magnetic Doors & Wheels Collapsible Plastic Cabinet for Clothes Toys Easy Assembly for Bedroom Living Room
- Price
- £36.85
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 9mo ago

Vida Designs Riano 2 Door Wardrobe | White | Bedroom Furniture | 170H x 76W x 53D cm | with Shelf & Hanging Rail | Large Capacity Storage
- Price
- £78.25
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 5mo ago

URBNLIVING Modern 2 Door Wardrobe with 3 Drawers & Hanging Rail Stylish Freestanding Storage Spacious Interior Durable Chipboard Build Easy to Assemble Bedroom Furniture
- Price
- £102.30
- Rating
- 3.5/5
- Reviews
- 143
- Age
- 1y ago

iSunirm 2 in 1 Chest of Drawers Dresser for Bedroom 5 Fabric Drawers Dresser with LED Lights & Charging Station Open Wardrobe with Clothes Rack Pink
- Price
- £66.54
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago

Panana 2 Door Wardrobe Armoire with Drawer for Bedroom (White)
- Price
- £92.10
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 3y ago
Newest
by launch date
Vida Designs Riano 2 Door Wardrobe | White | Bedroom Furniture | 170H x 76W x 53D cm | with Shelf & Hanging Rail | Large Capacity Storage
- Price
- £78.25
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 5mo ago

Vida Designs Trega 2 Door 2 Drawer Wardrobe White - Space-Saving Bedroom Storage Unit - 170H x 76W x 53D cm - Engineered Wood - Hanging Rail Shelves Glide Drawers - Ideal for Bedroom & Living Space
- Price
- £93.92
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 6mo ago

NCONCO Portable Wardrobe 4-Tier Foldable Closet Storage Organizer with Magnetic Doors & Wheels Collapsible Plastic Cabinet for Clothes Toys Easy Assembly for Bedroom Living Room
- Price
- £36.85
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 9mo ago

VOWNER Armoire Wardrobe Closet with Drawers and Mirror 71 Clothing Storage Cabinet with Hanging Rod 2 Doors Wooden Wardrobe Cabinet for Bedroom Large Capacity Storage White
- Price
- £156.73
- Rating
- 4.3/5
- Reviews
- 314
- Age
- 11mo ago

URBNLIVING Modern 2 Door Wardrobe with 3 Drawers & Hanging Rail Stylish Freestanding Storage Spacious Interior Durable Chipboard Build Easy to Assemble Bedroom Furniture
- Price
- £105.27
- Rating
- 3.5/5
- Reviews
- 143
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
28 rising
Sellers
37
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
30%
Top 20: 69%
Open market
30%
- URBNLIVING24%
- Panana17%
- Vida Designs12%
- iSunirm8%
- Junior Vida4%
- HOMIDEC4%
Demand
Kids Wardrobe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Kids Wardrobe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids wardrobe129K/yr
- baby wardrobe89K/yr
- kids wardrobes for bedroom49K/yr
- childrens wardrobe27K/yr
- childrens wardrobes15K/yr
- wardrobe for kids14K/yr
- kids wardrobe with drawers15K/yr
- nursery wardrobe11K/yr
- toddler wardrobe10K/yr
- wardrobe kids10K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Wardrobe
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish
Cheap quality too
Bad quality
cant assemble
Difficult to put together
Does not assemble well
not very strong
Quite weak
very flimsy
Quite small
Doesnt fit correctly
slightly shorter
Bad quality, very fragile wood
Very poor wood quality
a piece of wood was chipped
Love
Easy to put together
Easy to assemble
Easy assembly
Sturdy units
it stands strong on hard flooring
Nice and sturdy
Decent item
Excellent quality
Very good quality wardrobe
Good value for money
Money well spent
Good for price
Great storage unit
Useful and strong storage
plenty of storage
Return
0.7% Return rate 35% Fixable by listing
Quite small
Doesnt fit correctly
slightly shorter
Many Parts were defect with cracks and chips
some parts were damaged
J. Absolutely awful took ages to assembele missing parts
Rubbish
Cheap quality too
Bad quality
cant assemble
Difficult to put together
Does not assemble well
not very strong
Quite weak
very flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Wardrobe questions
Answered from the same tracked data.









