kids scissors
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good812.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay£224K£224K/yr · 293K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.40avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£17.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids scissors is a £224K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
kids scissors market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- £216K–£270K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
59
Top-5 brand share
48%
Top 20: 99%
Top-5 click share
43%
Top 20: 88%
Open market
45%
- Westcott12%
- CCR11%
- Yafe10%
- Fofuyim8%
- ANMOYIXIA7%
- STAEDTLER7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top kids scissors search terms
- kids scissors96K/yr
- childrens scissors47K/yr
- safety scissors20K/yr
- scissors kids13K/yr
- safety scissors for kids15K/yr
- scissors for kids11K/yr
- kids scissors 3 year old10K/yr
- kids safety scissors10K/yr
- toddler scissors age 3-48K/yr
- child scissors7K/yr
Top kids scissors products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westcott Softgrip Childrens Scissors Pink Right-Handed | Ergonomic Handle for preschoolers | 13 cm (5) Ideal for Childrens Hands | Rounded tip | E-21580 00
Westcott£2.444.7★2,627 rev
4 Kids Toddler Childrens Scissors with 93 Colorful Animal Paper-Cuts
Yafe£5.374.6★240 rev
2Pcs Blunt Tip Kids Scissors with cm Scale Children Safety Scissors for DIY Craft Kids Scissor for Scrapbooking
Fofuyim£2.834.6★132 rev
Kids Scissors 2 PCS Preschool Children Safety Scissors with cm-Scale Plastic Handle Craft for Scrapbooking DIY Craft Students Teaching Stationery(2 Red+Blue)
ANMOYIXIA£2.734.7★63 rev
GZSYWZ 2 Pcs Kids Safety Scissors - Blunt Tip Children Preschool Craft Scissors with CM-Scale for Home School (Blue+Red)
GZSYWZ£2.374.2★45 rev
Newest
by launch date
STAEDTLER Peppa Pig x Noris Junior Toddler Safety Scissors - for Kids Aged 2+ Years Arts & Crafts Activities 965 40BKL1
STAEDTLER£2.0825 rev
10 Pcs Kids Scissors Children Blunt tip Safety Scissors Children Safety Plastic Handle Handmade Preschool Training Scissor with cm-Scale for Scrapbooking Art DIY Craft Students Teaching Stationery
FENGRUI£4.9833 rev
LIVINGO Childrens Scissors 3 Pack Safe and Sharp Stainless Steel Blades for Paper Crafting Stationery Office and School Ergonomic Soft Handle for Small Hands Lightweight Design 6
LIVINGO£10.26330 rev
GZSYWZ 2 Pcs Kids Safety Scissors - Blunt Tip Children Preschool Craft Scissors with CM-Scale for Home School (Blue+Red)
GZSYWZ£2.3745 rev
Kids Scissors 2 PCS Preschool Children Safety Scissors with cm-Scale Plastic Handle Craft for Scrapbooking DIY Craft Students Teaching Stationery(2 Red+Blue)
ANMOYIXIA£2.7363 rev
Trending
90-day click momentumSTAEDTLER Peppa Pig x Noris Junior Toddler Safety Scissors - for Kids Aged 2+ Years Arts & Crafts Activities 965 40BKL1
STAEDTLER£2.083.9★
GZSYWZ 2 Pcs Kids Safety Scissors - Blunt Tip Children Preschool Craft Scissors with CM-Scale for Home School (Blue+Red)
GZSYWZ£2.374.2★
umorismo 10 Pcs Kids Scissors Blunt Tip Left-Handed Children Safety Scissors Preschool Training Scissor with cm Scale for Toddler Art Craft Students Office
umorismo£4.874.2★
10 Pack Kids Scissors Children Blunt tip Safety Scissors 5 Colours
Lanjue£5.364.4★
STAEDTLER 965 40 BK Noris Junior Safety Scissors - Right-Handed for Age 3+ 10 cm (Pack of 1)
STAEDTLER£2.904.2★
What buyers say about kids scissors
What buyers praise and complain about, mined from review topics.What buyers love
“Work well and reasonable quality for the price”
“Good price”
“Keeps her engaged for ages”
“Easy to use”
“Lovely colourful pack for the grandchildren”
“Safe for kids”
“Everything comes ready to use, which makes it an easy and thoughtful gift”
“Better than expected”
“Nice size”
“The grip is comfortable”
What buyers complain about
“Broke with minimal use”
“They dont work”
“Poor quality scissors”
“didn't hold much hope for these being all plastic”
“A little flimsy”
“Did not look like the scissors shown in the images”
“the glue stick arrived completed mouldy”
“hurt if you accidentally slip”
“Poor quality- Doesnt cut well at all”
“I did find it quite pricey”
Top return reasons
Common questions
- Is kids scissors profitable to sell on Amazon United Kingdom?
- The niche generates £224K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the kids scissors niche?
- 22 brands and 59 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in kids scissors?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.3%.
- When does demand for kids scissors peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the kids scissors niche?
- Listings span £2.08–£17.33; the average listing price is £5.40 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.