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Kids Scissors

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -19.4% this quarter, so Kids Scissors is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£224K/yr293K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
43%top-5 click share · 22 brands · 59 sellers

Flapen Score

Kids Scissors against its category

The dotted line is the Home & Garden average. Past it, Kids Scissors is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Scissors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Scissors 293K times last year and spent an estimated £224K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
14.2%
Market size, estimated
£224Ka year
Peak month
December2.2× the quietest month
Top search term
kids scissors96K searches a year

02 · Price

A sale here is worth £5.40.

Listings sell for £5.40 on average, from £2.08 to £17.33. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £5.40 that is £4K to £5K a year per listing.

Average price
£5.40under the $15 to $100 sweet spot
Price range
£2.08–£17.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Art & Craft Supplies. It carries 813 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#145in Art & Craft Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
813per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Kids Scissors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

59

Top-5 brand share

48%

Top 20: 99%

Top-5 click share

43%

Top 20: 88%

Open market

45%

  • Westcott12%
  • CCR11%
  • Yafe10%
  • Fofuyim8%
  • ANMOYIXIA7%
  • STAEDTLER7%

Demand

Kids Scissors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Kids Scissors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids scissors96K/yr
  • childrens scissors47K/yr
  • safety scissors20K/yr
  • scissors kids13K/yr
  • safety scissors for kids15K/yr
  • scissors for kids11K/yr
  • kids scissors 3 year old10K/yr
  • kids safety scissors10K/yr
  • toddler scissors age 3-48K/yr
  • child scissors7K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Scissors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.13

Broke with minimal use

Broke after a day

One pair are broke already

Functionality-Overall13%−0.09

They dont work

Scissor is not working after few cut

Quality-Overall13%+1.68

Poor quality scissors

I know they were cheap

Not good quality

Material Quality5%+0.10

didn't hold much hope for these being all plastic

Plastic

Strength3%

A little flimsy

Love

Quality-Overall21%+1.68

Work well and reasonable quality for the price

They are well made

Good Quality

Value For Money19%+1.50

Good price

Worth it

Good value for money

Fun/Entertainment Experience14%+0.21

Keeps her engaged for ages

Fun little activities

Very good and engaging

Ease Of Use8%

Easy to use

Perfect easy to hold

Useable

Color4%+0.42

Lovely colourful pack for the grandchildren

I love the bright colours as it helps to find them in a drawer full of things

Great colour to

Return

0.3% Return rate 33% Fixable by listing

Size-Overall23%█▄▁▃▃▅
Functionality-Overall11%▅▃█▃▁▁

They dont work

Scissor is not working after few cut

Quality-Overall9%▅▃█▅▅▃

Poor quality scissors

I know they were cheap

Not good quality

Material Quality9%▁▃█▁▁█

didn't hold much hope for these being all plastic

Plastic

Strength8%▁▃▁▁█▅

A little flimsy

FAQ

Common Kids Scissors questions

Answered from the same tracked data.