Kids Games

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £859K a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

2.7%

Market size, estimated

£859Ka year

Peak month

December7.3× the quietest month

Top search term

card games791K searches a year

Listings sell for £11.45 on average, from £2.49 to £33.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £11.45 that is £3K to £6K a year per listing.

Average price

£11.45under the $15 to $100 sweet spot

Price range

£2.49–£33.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #93 within Party Supplies. It carries 8,240 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#93in Party Supplies

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,240per listing

Listings tracked

62

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months