Is kids drawing pad profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (39/100).

How competitive is the kids drawing pad niche?

19 brands and 61 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in kids drawing pad?

Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.3%.

When does demand for kids drawing pad peak?

Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the kids drawing pad niche?

Listings span £2.22–£11.02; the average listing price is £5.92 (sweet spot $15–$100). The average incumbent carries 2,870 reviews — the moat a new listing must climb.

kids drawing pad

Skip it

Prices mostly outside the sweet spot ($2.22–$11.02) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,870.25

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.92

avg listing price — sweet spot $15–$100

Market size

Bad£51K

£51K/yr · 92K searches

Price range

Bad£2.22–£11.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, kids drawing pad is a £51K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

kids drawing pad market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £36K–£47K; units × avg price
Conversion rate: 9.4%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.3%
Avg brand age: 36 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

22%

Silvine38%
G4GADGET12%
WSICSE12%
Genialba10%
SeaCea3%
ART BOX3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top kids drawing pad search terms

drawing book for kids20K/yr -6.8%3.4% conv.
kids sketch book16K/yr +8.4%4.8% conv.
sketch book for kids18K/yr -6.2%5.7% conv.
toddler drawing pad14K/yr -7.8%4.8% conv.
paper for kids8K/yr -3.4%7.8% conv.
drawing pad for toddlers 1-35K/yr -12.9%4.6% conv.
sketch book kids5K/yr -18.4%7.7% conv.
colouring paper for kids4K/yr -8.9%5.6% conv.
kids paper pad4K/yr -14.5%11.1% conv.

All search terms

Top kids drawing pad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silvine A4 Wirebound Sketch Pad - 40 Sheets of 100gsm Smooth White Cartridge Paper (210 x 297mm) 407

Silvine£3.324.6★1,950 rev

Silvine A4 Childrens Value Drawing Pad. 20 Sheets of 80gsm Bulky Drawing Paper (210 x 297mm) Green 420

Silvine£2.284.6★9,464 rev

G4GADGET A4 Sketchbook for Kids with 80 White Premium Pages 2 Pack | Best Sketch Pad for Colouring Painting Sketching and More (Cover May Vary)

G4GADGET£5.544.6★2,647 rev

[2 Pack] Genialba 8.5 inch LCD Drawing Tablet for Kids Colorful Screen Writing Board Toddler Toys Learning Educational Stocking Fillers Kids Gifts for for 3 4 5 6 7 Year Old Boys Girls (Pink&Blue)

Genialba£5.814.5★6,575 rev

A4 Sketch Book for Kids 60 Sheets Hardcover Drawing Pad 160gsm Spiral Thick Paper Sketch Pad Acid-Free Art Journal Drawing Book for Sketching Gift Artist

WSICSE£7.574.6★39 rev

Newest

by launch date

4 Pack A4 Sketch Books 8.3 x 11.7 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Easter Gift

wingpaper£11.027 rev

3mo ago

4 Pack A5 Sketchbooks Top Spiral 30 Sheets 100gsm Acid-Free

WSICSE£7.7140 rev

5mo ago

A4 Drawing Pad 60 Sheets Multi-Purpose Sketch Book for Kids and Adults Essential Drawing Pad for School Home and Creative Projects Versatile A4 Sketchbook for Everyday Use

The Box£3.3833 rev

9mo ago

A5 Sketchbook for Kids 60 Sheets Spiral Sketch Book with 160gsm Thick Paper Artists Hardcover Green Hardback Art Drawing Pad for Sketching Drawing Gift

WSICSE£6.6539 rev

10mo ago

A4 Sketch Book for Kids 60 Sheets Hardcover Drawing Pad 160gsm Spiral Thick Paper Sketch Pad Acid-Free Art Journal Drawing Book for Sketching Gift Artist

WSICSE£7.5739 rev

1y ago

What buyers say about kids drawing pad

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Good value for money”

Quality-Overall18%

“Great Quality Doodleboard”

Drawing Experience9%

“Cute little drawing board”

Advertised Vs Actual Product8%

“As advertised”

Fun/Entertainment Experience7%

“Good fun to use”

Size-Overall6%

“Travel size”

Ease Of Use5%

“Easy to use”

Paper Quality4%

“Great pads of paper”

Color3%

“who loves colouring”

Thickness2%

“have a nice thick cardboard back”

What buyers complain about

Quality-Overall16%

“just overall rubbish purchase”

Value For Money14%

“Overpriced”

Size-Overall11%

“They are small”

Paper Quality8%

“60 pages, not 80 as advertised”

Color6%

“colours very faint”

Thickness5%

“it is only 100gsm thick”

Advertised Vs Actual Product4%

“60 pages, not 80 as advertised”

Display Colors3%

“However the colour of the writing is light”

Durability3%

“Broke a day after the the return window closed”

Strength3%

“This is very flimsy”

Top return reasons

Size-Overall29%

Quality-Overall9%

Defective Material/Parts8%

Color8%

Functionality-Overall6%

Gifting Purpose4%

Strength4%

Advertised Vs Actual Product3%

Touch/Button Controls3%

Durability2%

Common questions

Is kids drawing pad profitable to sell on Amazon United Kingdom?: The niche generates £51K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (39/100).
How competitive is the kids drawing pad niche?: 19 brands and 61 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in kids drawing pad?: Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.3%.
When does demand for kids drawing pad peak?: Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the kids drawing pad niche?: Listings span £2.22–£11.02; the average listing price is £5.92 (sweet spot $15–$100). The average incumbent carries 2,870 reviews — the moat a new listing must climb.