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Kids Drawing Pad

Fail

Prices span $2.22–$11.02, mostly outside the sweet spot, so Kids Drawing Pad is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£51K/yr92K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
64%top-5 click share · 19 brands · 61 sellers

Flapen Score

Kids Drawing Pad against its category

The dotted line is the Home & Garden average. Past it, Kids Drawing Pad is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Drawing Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Drawing Pad 92K times last year and spent an estimated £51K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
9.4%
Market size, estimated
£51Ka year
Peak month
November3.8× the quietest month
Top search term
drawing book for kids20K searches a year

02 · Price

A sale here is worth £5.92.

Listings sell for £5.92 on average, from £2.22 to £11.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.92 that is £1K to £3K a year per listing.

Average price
£5.92under the $15 to $100 sweet spot
Price range
£2.22–£11.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #49 within Art & Craft Supplies. It carries 2,870 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#49in Art & Craft Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,870per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kids Drawing Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

61

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

22%

  • Silvine38%
  • G4GADGET12%
  • WSICSE12%
  • Genialba10%
  • SeaCea3%
  • ART BOX3%

Demand

Kids Drawing Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Kids Drawing Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drawing book for kids20K/yr
  • kids sketch book16K/yr
  • sketch book for kids18K/yr
  • toddler drawing pad14K/yr
  • paper for kids8K/yr
  • drawing pad for toddlers 1-35K/yr
  • sketch book kids5K/yr
  • colouring paper for kids4K/yr
  • kids paper pad4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Drawing Pad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%

just overall rubbish purchase

Rubbish quality for the mine

Low quality product

Value For Money14%−0.03

Overpriced

Expensive for what it was

Was not really worth the price

Size-Overall11%−0.06

They are small

I would say the shape stamps are a bit small for the age

So small I thought it was bigger

Paper Quality8%−0.02

60 pages, not 80 as advertised

Quality of paper not great

The paper is just as thick as printer paper

Color6%−0.03

colours very faint

the colours were so muted

Colours are not very bright

Love

Value For Money18%−0.03

Good value for money

Value for money

Good price

Quality-Overall18%

Great Quality Doodleboard

Good quality pad

Decent quality

Drawing Experience9%+1.50

Cute little drawing board

Really impressed with this 4 pack of drawing sketch pads

These are great for drawing

Advertised Vs Actual Product8%+0.73

As advertised

As described

just what I wanted

Fun/Entertainment Experience7%+0.29

Good fun to use

Fun and Easy to Use

Fun for kids

Return

0.3% Return rate 52% Fixable by listing

Size-Overall29%▆▆▅▆█▆

They are small

I would say the shape stamps are a bit small for the age

So small I thought it was bigger

Quality-Overall9%▅█▄▃▄▆

just overall rubbish purchase

Rubbish quality for the mine

Low quality product

Defective Material/Parts8%▃▇▆█▃▄
Color8%▄▃▄█▂▃

colours very faint

the colours were so muted

Colours are not very bright

Functionality-Overall6%▄▄▃█▄▇

FAQ

Common Kids Drawing Pad questions

Answered from the same tracked data.