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Kids Double Bedding

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $46K a year here, so Kids Double Bedding is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£46K/yr127K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
28%top-5 click share · 31 brands · 44 sellers

Flapen Score

Kids Double Bedding against its category

The dotted line is the Home & Garden average. Past it, Kids Double Bedding is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Double Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Double Bedding 127K times last year and spent an estimated £46K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
2.7%
Market size, estimated
£46Ka year
Peak month
November1.9× the quietest month
Top search term
boys double duvet covers set30K searches a year

02 · Price

A sale here is worth £13.53.

Listings sell for £13.53 on average, from £6.82 to £21.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.53 that is £0 to £1K a year per listing.

Average price
£13.53under the $15 to $100 sweet spot
Price range
£6.82–£21.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #316 within Home Textiles. It carries 1,648 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
67%
Out of stock, average day
8.1%
Average rank
#316in Home Textiles
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,648per listing
Listings tracked
67

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Kids Double Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

44

Top-5 brand share

66%

Top 20: 93%

Top-5 click share

28%

Top 20: 61%

Open market

29%

  • OHS34%
  • GC GAVENO CAVAILIA14%
  • Catherine Lansfield7%
  • Michorinee6%
  • Bedlam5%
  • Rapport Home5%

Demand

Kids Double Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Kids Double Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys double duvet covers set30K/yr
  • girls double duvet set24K/yr
  • boys double bedding10K/yr
  • kids double bedding11K/yr
  • boys bedding double10K/yr
  • girls bedding double7K/yr
  • kids bedding double6K/yr
  • double duvet set kids6K/yr
  • boys double duvet set7K/yr
  • double duvet set girls5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Double Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality19%−0.13

Horrible material

Very thin material

Cheap material

Quality-Overall12%+1.42

Rubbish quality

Suggest better quality control

Bad quality

Brightness/Shine/Glow7%−0.06

Not glow in dark

Does not Glow

Doesn't glow in dark

Size-Overall7%−0.01

size is big

Not the right size

Fitted sheet a little small

Color6%−0.02

which is a little darker than the pictures

Colour is awful

Not same color

Love

Quality-Overall27%+1.42

Good quality bedding good value

Good quality bedding and looks nice

Excellent Product Quality

Value For Money14%+0.92

Excellent price

Excellent value

Excellent value

Soft Feel10%

soft to the touch

Beautifully soft

Nice material feels soft

Comfort-Overall6%+0.39

So comfortable

Bed sheets are proper comfy

it is very comfy to sleep in

Material Quality5%−0.13

very comfortable good material

Good material

The material is a very soft

Return

0.5% Return rate 58% Fixable by listing

Size-Overall30%▇▅▆█▇▇

size is big

Not the right size

Fitted sheet a little small

Material Quality18%▆█▇▇▆▇

Horrible material

Very thin material

Cheap material

Color17%▄█▅▇█▅

which is a little darker than the pictures

Colour is awful

Not same color

Quality-Overall9%▄█▇▅▆▅

Rubbish quality

Suggest better quality control

Bad quality

Stitch/Finish/Polish5%█▅▄▅▂▄

One of the seams has completely come undone

but the seams werent sewn Together very well

there was a hole in the seams

FAQ

Common Kids Double Bedding questions

Answered from the same tracked data.