Skip to content

Kids Cooking Set

Fail

Demand is soft, at -35.2% this quarter, so Kids Cooking Set is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£60K/yr167K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
45%top-5 click share · 22 brands · 29 sellers

Flapen Score

Kids Cooking Set against its category

The dotted line is the Home & Garden average. Past it, Kids Cooking Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Cooking Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Cooking Set 167K times last year and spent an estimated £60K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
3.1%
Market size, estimated
£60Ka year
Peak month
December7.2× the quietest month
Top search term
kids cooking set42K searches a year

02 · Price

A sale here is worth £11.44.

Listings sell for £11.44 on average, from £5.33 to £21.52. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.44 that is £1K to £3K a year per listing.

Average price
£11.44under the $15 to $100 sweet spot
Price range
£5.33–£21.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #13 within Kitchen Knives. It carries 541 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#13in Kitchen Knives
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
541per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kids Cooking Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

29

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

45%

Top 20: 89%

Open market

35%

  • JoyPals19%
  • HOTUT11%
  • Koonie11%
  • Yeeammk10%
  • KATYBELLA8%
  • Smile Kid Big Happy6%

Demand

Kids Cooking Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Kids Cooking Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids cooking set42K/yr
  • montessori kitchen tools for toddlers10K/yr
  • toddler cooking set12K/yr
  • kids cooking14K/yr
  • cooking set for kids11K/yr
  • toddler cutting set9K/yr
  • toddler kitchen knife set8K/yr
  • childrens cooking set9K/yr
  • montessori knife set toddler5K/yr
  • kids kitchen utensils5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Cooking Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness21%−0.13

they are not sharp in the way standard kitchen knives are

First off, I was slightly nervous about how the knives would be regards to sharpness,

Not sharp

Quality-Overall11%−0.06

peeler rubbish

Poor quality

the quality isnt great

Size-Overall10%+0.27

This little pack is small

maybe the hole is too big

in a smaller size

Material Quality7%−0.04

Ok. A bit cheap material

Started shedding plastic

Whilst the knives are plastic

Durability6%−0.03

Items broke after minimal use

broke on the second swipe of a potato

one part broken upon opening

Love

Quality-Overall20%−0.06

Brilliant quality

Really well made

Great quality cooking kit for kids

Value For Money13%+1.33

Excellent value

Good value for money

Good value

Safety Standards11%+0.62

Safe and effective

Safe to use

keeping them safe

Fun/Entertainment Experience8%+0.83

Comprehensive and great fun

Fun fun fun

which keeps them engaged

Gifting Purpose6%+0.41

great gift idea

Brilliant birthday gift

Great gift

Return

0.6% Return rate 29% Fixable by listing

Size-Overall21%█▇▅▄▃▆

This little pack is small

maybe the hole is too big

in a smaller size

Quality-Overall18%█▅▄▅▅▅

peeler rubbish

Poor quality

the quality isnt great

Defective Material/Parts14%▃▆▆██▄

Loose parts

Sharpness13%▁▇█▇█▄

they are not sharp in the way standard kitchen knives are

First off, I was slightly nervous about how the knives would be regards to sharpness,

Not sharp

Advertised Vs Actual Product5%▅▆█▁▅█

Calling them kitchen toys is very misleading

Product description says 'with cutting board' - I didn't receive any cutting board with mine, just knives

FAQ

Common Kids Cooking Set questions

Answered from the same tracked data.