kids colouring books
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£234K£234K/yr · 587K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,236.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£3.98avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.72–£10.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids colouring books is a £234K/yr Amazon United Kingdom market (587K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
kids colouring books market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- £199K–£239K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- CRAYOLA68%
- Squiggle21%
- Kalysky10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top kids colouring books search terms
- colouring books for children386K/yr
- kids colouring books136K/yr
- colouring book kids41K/yr
- kids colouring book24K/yr
Top kids colouring books products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAYOLA Gigantic Colouring Book | 128 A4 Pages of Colouring Fun | Ideal for Kids Aged 3+
CRAYOLA£2.724.7★1,871 rev
CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
CRAYOLA£2.974.6★1,105 rev
Squiggle A4 My Princess & Ballerina Colouring Books - Set of 2
Squiggle£3.574.6★2,774 rev
CRAYOLA Lilo & Stitch 96 Page Colouring Book | 96 Pages of Colouring Fun with Lilo Stitch & Friends! | Includes Bumper Sticker Sheet for Kids Ages 3+
CRAYOLA£2.744.6★232 rev
Kalysky 15 Pack Colouring Books for Children(21.6x15cm) Kids Colouring Books Set for Party Bags ages 4-8 Kids Activity Book Packs for Travel Plane
Kalysky£10.154.3★1,242 rev
Newest
by launch dateCRAYOLA Lilo & Stitch 96 Page Colouring Book | 96 Pages of Colouring Fun with Lilo Stitch & Friends! | Includes Bumper Sticker Sheet for Kids Ages 3+
CRAYOLA£2.74232 rev
CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
CRAYOLA£2.971,105 rev
CRAYOLA Pokémon 96 Page Colouring Book | 96 Pages of Pokémon Colouring Fun with Pikachu & Friends! | Includes Bumper Sticker Sheet for Ages 3+
CRAYOLA£2.76746 rev
Kalysky 15 Pack Colouring Books for Children(21.6x15cm) Kids Colouring Books Set for Party Bags ages 4-8 Kids Activity Book Packs for Travel Plane
Kalysky£10.151,242 rev
Squiggle A4 My Princess & Ballerina Colouring Books - Set of 2
Squiggle£3.572,774 rev
Trending
90-day click momentumCRAYOLA Lilo & Stitch 96 Page Colouring Book | 96 Pages of Colouring Fun with Lilo Stitch & Friends! | Includes Bumper Sticker Sheet for Kids Ages 3+
CRAYOLA£2.744.6★
Kalysky 15 Pack Colouring Books for Children(21.6x15cm) Kids Colouring Books Set for Party Bags ages 4-8 Kids Activity Book Packs for Travel Plane
Kalysky£10.154.3★
CRAYOLA Gigantic Colouring Book | 128 A4 Pages of Colouring Fun | Ideal for Kids Aged 3+
CRAYOLA£2.724.7★
CRAYOLA Pokémon 96 Page Colouring Book | 96 Pages of Pokémon Colouring Fun with Pikachu & Friends! | Includes Bumper Sticker Sheet for Ages 3+
CRAYOLA£2.764.6★
CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
CRAYOLA£2.974.6★
What buyers say about kids colouring books
What buyers praise and complain about, mined from review topics.What buyers love
“have a great choice of colours”
“Good price”
“Very good quality easy to put together”
“Enjoyable”
“Does the job”
“They are indeed washable”
“Long lasting”
“Work great”
“Very child friendly”
“good size”
What buyers complain about
“Thin pages”
“Grey not white parlrr”
“Not as described”
“Quite cheap”
“there's nothing to grip with”
“Small”
“So dry immediately after opening”
“My only minor note is that the box is a bit flimsy”
Top return reasons
Common questions
- Is kids colouring books profitable to sell on Amazon United Kingdom?
- The niche generates £234K/yr across 8 tracked products. 90-day search growth is -5.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the kids colouring books niche?
- 3 brands and 56 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kids colouring books?
- Top complaints mined from reviews: Thickness, Color, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for kids colouring books peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the kids colouring books niche?
- Listings span £2.72–£10.15; the average listing price is £3.98 (sweet spot $15–$100). The average incumbent carries 6,236 reviews — the moat a new listing must climb.