Kids Colouring Books
brand-locked demand (top 5 brands take 100% of clicks) — Kids Colouring Books doesn't clear our bar today.
Flapen Score
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Is Kids Colouring Books profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kids Colouring Books is a £234K/yr Amazon United Kingdom market (587K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Kids Colouring Books: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.7% over the last 90 days and 10.0% of searches end in a purchase.
£234K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 8 products
Top Kids Colouring Books products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CRAYOLA Gigantic Colouring Book | 128 A4 Pages of Colouring Fun | Ideal for Kids Aged 3+
- Price
- £2.72
- Rating
- 4.7/5
- Reviews
- 1,871
- Age
- 13y ago
CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 1,105
- Age
- 2y ago
Squiggle A4 My Princess & Ballerina Colouring Books - Set of 2
- Price
- £3.57
- Rating
- 4.6/5
- Reviews
- 2,774
- Age
- 5y ago
CRAYOLA Lilo & Stitch 96 Page Colouring Book | 96 Pages of Colouring Fun with Lilo Stitch & Friends! | Includes Bumper Sticker Sheet for Kids Ages 3+
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 232
- Age
- 1y ago
Kalysky 15 Pack Colouring Books for Children(21.6x15cm) Kids Colouring Books Set for Party Bags ages 4-8 Kids Activity Book Packs for Travel Plane
- Price
- £10.15
- Rating
- 4.3/5
- Reviews
- 1,242
- Age
- 3y ago
Trending
90-day click momentumCRAYOLA Lilo & Stitch 96 Page Colouring Book | 96 Pages of Colouring Fun with Lilo Stitch & Friends! | Includes Bumper Sticker Sheet for Kids Ages 3+
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 232
- Age
- 1y ago
Kalysky 15 Pack Colouring Books for Children(21.6x15cm) Kids Colouring Books Set for Party Bags ages 4-8 Kids Activity Book Packs for Travel Plane
- Price
- £10.15
- Rating
- 4.3/5
- Reviews
- 1,242
- Age
- 3y ago
CRAYOLA Gigantic Colouring Book | 128 A4 Pages of Colouring Fun | Ideal for Kids Aged 3+
- Price
- £2.72
- Rating
- 4.7/5
- Reviews
- 1,871
- Age
- 13y ago
CRAYOLA Pokémon 96 Page Colouring Book | 96 Pages of Pokémon Colouring Fun with Pikachu & Friends! | Includes Bumper Sticker Sheet for Ages 3+
- Price
- £2.76
- Rating
- 4.6/5
- Reviews
- 746
- Age
- 2y ago
CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 1,105
- Age
- 2y ago
Newest
by launch dateCRAYOLA Lilo & Stitch 96 Page Colouring Book | 96 Pages of Colouring Fun with Lilo Stitch & Friends! | Includes Bumper Sticker Sheet for Kids Ages 3+
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 232
- Age
- 1y ago
CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 1,105
- Age
- 2y ago
CRAYOLA Pokémon 96 Page Colouring Book | 96 Pages of Pokémon Colouring Fun with Pikachu & Friends! | Includes Bumper Sticker Sheet for Ages 3+
- Price
- £2.76
- Rating
- 4.6/5
- Reviews
- 746
- Age
- 2y ago
Kalysky 15 Pack Colouring Books for Children(21.6x15cm) Kids Colouring Books Set for Party Bags ages 4-8 Kids Activity Book Packs for Travel Plane
- Price
- £10.15
- Rating
- 4.3/5
- Reviews
- 1,242
- Age
- 3y ago
Squiggle A4 My Princess & Ballerina Colouring Books - Set of 2
- Price
- £3.57
- Rating
- 4.6/5
- Reviews
- 2,774
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- CRAYOLA68%
- Squiggle21%
- Kalysky10%
Kids Colouring Books demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top Kids Colouring Books search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colouring books for children386K/yr
- kids colouring books136K/yr
- colouring book kids41K/yr
- kids colouring book24K/yr
What reviews say buyers love and hate about Kids Colouring Books
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“have a great choice of colours”
“Good price”
“Very good quality easy to put together”
“Enjoyable”
“Does the job”
What buyers complain about
83% of reviews“Thin pages”
“Grey not white parlrr”
“Not as described”
“Quite cheap”
“there's nothing to grip with”
Kids Colouring Books return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Colouring Books questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
