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Kids Baking Set

Fail

Demand is soft, at -36.0% this quarter, so Kids Baking Set is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£42K/yr132K searches / yr
90-day growth
-36.0%search demand this quarter
Competition
35%top-5 click share · 26 brands · 44 sellers

Flapen Score

Kids Baking Set against its category

The dotted line is the Home & Garden average. Past it, Kids Baking Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Baking Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Baking Set 132K times last year and spent an estimated £42K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
2.9%
Market size, estimated
£42Ka year
Peak month
December7.2× the quietest month
Top search term
kids baking set49K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £5.32 to £29.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.97 that is £0 to £1K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£5.32–£29.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #74 within Bakeware. It carries 457 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
92%
Out of stock, average day
23.7%
Average rank
#74in Bakeware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
457per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kids Baking Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

44

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

35%

Top 20: 79%

Open market

36%

  • Bouiexye19%
  • ABOHU17%
  • saerryor8%
  • Galt8%
  • LEADSTAR7%
  • Casdon5%

Demand

Kids Baking Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Kids Baking Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids baking set49K/yr
  • kids baking16K/yr
  • baking kits for kids12K/yr
  • baking set for kids11K/yr
  • childrens baking set12K/yr
  • kids baking kit7K/yr
  • toddler baking set8K/yr
  • children baking sets5K/yr
  • kids baking set for kids age 3-87K/yr
  • baking set for kids 9-124K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Baking Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.23

was worried it might be too big

Too small

The contents were tiny

Value For Money8%−0.03

Not worth it

Very overpriced

waste of money

Sharpness8%−0.04

The tools are not sharp like normal knives

First off, I was slightly nervous about how the knives would be regards to sharpness,

Nothing is sharp enough to cause harm

Quality-Overall6%+0.46

The mould quality is very poor

Poor quality

Rubbish

Advertised Vs Actual Product6%−0.03

Listing says mug cakes, box says cupcakes, neither is correct

Not exactly as expected

Love

Quality-Overall21%+0.46

Good quality utensils

Excellent product

Great quality cooking kit for kids

Gifting Purpose17%+1.17

Great for a gift

Great gift

great gift idea

Value For Money7%−0.03

Value for money

Good value

well worth the money

Color6%+0.27

bright color

Colourful, appealing and great value

The set is designed with vibrant colours

Size-Overall6%+0.23

Perfect fit

Good size for toddlers

perfectly sized for small hands

Return

1.2% Return rate 36% Fixable by listing

Size-Overall34%█▇▆▄▃▆

was worried it might be too big

Too small

The contents were tiny

Quality-Overall28%▅▃█▇▅▅

The mould quality is very poor

Poor quality

Rubbish

Material Quality11%▁▁▃▆█▆

The knife set are made of plastic

Didn't like the material

Gifting Purpose8%▁██▄▆▁
Defective Material/Parts4%▁▅▁▃▅█

FAQ

Common Kids Baking Set questions

Answered from the same tracked data.