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Kids Artwork Display Frame

Fail

Demand is soft, at -28.2% this quarter, so Kids Artwork Display Frame is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£46K/yr52K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
77%top-5 click share · 12 brands · 17 sellers

Flapen Score

Kids Artwork Display Frame against its category

The dotted line is the Home & Garden average. Past it, Kids Artwork Display Frame is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Artwork Display Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Artwork Display Frame 52K times last year and spent an estimated £46K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
5.5%
Market size, estimated
£46Ka year
Peak month
December2.9× the quietest month
Top search term
kids artwork display frame19K searches a year

02 · Price

A sale here is worth £16.18.

Listings sell for £16.18 on average, from £8.75 to £23.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.18 that is £0 to £2K a year per listing.

Average price
£16.18inside the $15 to $100 sweet spot
Price range
£8.75–£23.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #509 within Photo Albums, Frames & Accessories. It carries 417 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
16.0%
Average rank
#509in Photo Albums, Frames & Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
417per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kids Artwork Display Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

13%

  • PopuLike31%
  • MTFun19%
  • Ciscle16%
  • Hipsignal9%
  • Tinkeps6%
  • Hviww5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Kids Artwork Display Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Kids Artwork Display Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids artwork display frame19K/yr
  • kids art frame11K/yr
  • childrens artwork display8K/yr
  • art frame4K/yr
  • art frames3K/yr
  • kids picture frame4K/yr
  • kids art frames3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Artwork Display Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%+0.12

sadly not so well manufactured

Low quality

Good concept-bad quality

Strength21%−0.17

Not sturdy

very flimsy

Not very robust

Durability12%−0.09

Break very easily

it broke

Doesn't last

Size-Overall8%−0.05

Much bigger than A4

Frame Quality6%+0.75

There is also a bit of poor finishing on one corner of the frame

The finish off the frame is chipped

Love

Frame Quality26%+0.75

Really good frames for the price

The frame is very convenient for us as my kid is very productive

Good frame

Quality-Overall22%+0.12

Reasonably well made

Exceeds expectations and I have high standards

good quality

Display-Overall11%+1.32

Excellent place for storing once it has been displayed too

Fantastic display frame

Easy to use to display pictures, photos, certificates

Value For Money9%+0.70

Great value for money

was surprised as price was reasonable

Good price

Storage Capacity6%+0.73

I love the deep storage at the back of the frame

the storage space inside is really handy for keeping extra artwork

Personalised and tasteful storage for artwork

Return

1.4% Return rate 25% Fixable by listing

Frame Quality31%▄▆▇█▇▅

There is also a bit of poor finishing on one corner of the frame

The finish off the frame is chipped

Defective Material/Parts11%▁▇▇█▂▄
Size-Overall11%▁█▄▆▄▂

Much bigger than A4

Quality-Overall9%█▂▁▃▆▅

sadly not so well manufactured

Low quality

Good concept-bad quality

Color7%▁▁▁▇██

FAQ

Common Kids Artwork Display Frame questions

Answered from the same tracked data.