Kids Apron
FailDemand is soft, at -29.7% this quarter, so Kids Apron is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £77K/yr271K searches / yr
- 90-day growth
- -29.7%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 16 sellers
Flapen Score
Kids Apron against its category
The dotted line is the Home & Garden average. Past it, Kids Apron is stronger. Inside it, weaker.
Market
The Kids Apron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Apron 271K times last year and spent an estimated £77K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 271K
- Growth, 90 days vs prior 90
- -29.7%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £77Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- kids apron56K searches a year
02 · Price
A sale here is worth £7.62.
Listings sell for £7.62 on average, from £5.08 to £22.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.62 that is £2K to £4K a year per listing.
- Average price
- £7.62under the $15 to $100 sweet spot
- Price range
- £5.08–£22.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #58 within Home Textiles. It carries 423 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #58in Home Textiles
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 423per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Kids Apron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ABOHU Kids Aprons 2 Pcs Child Chef Aprons Childrens Kids Toddler Waterproof Play Apron Cartoon Style Toddler Children Painting Apron Children Kitchen Apron for Kids Toddler Painting Baking Artist
- Price
- £5.30
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 1y ago

HOTUT 2 Pcs Kids Aprons Cartoon Style Adjustable Child Chef Aprons Dinosaur Print Childrens Apron for Kids Toddler Painting Baking Artist (White+Blue)
- Price
- £5.33
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 3y ago

HOTUT 2 Pcs Kids Aprons Cartoon Style Adjustable Child Chef Aprons Unicorn Print Childrens Apron for Kids Toddler Painting Baking Artist (Pink+Blue)
- Price
- £5.36
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 3y ago

Morcheiong 8 Pack Adjustable Kids Apron Bulk with 2 Pockets Toddler Apron Kids Painting Aprons for Cooking Baking Paiting Boys Girls (Multicolor)
- Price
- £12.84
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 2y ago

saerryor 2 Pack Kids Aprons for Cooking Chef Aprons with Pockets (Blue+Pink)
- Price
- £7.23
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 1y ago
Trending
90-day click momentum
ViEinkaufen Striped Kids Chef Apron Adjustable with Pockets M
- Price
- £5.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Bouiexye Kids Apron and Chef Hat Set Adjustable Child Aprons with 2 Large Pockets for Girls Boys Cooking Baking Painting Gift (Black)
- Price
- £6.09
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 8mo ago

ViEinkaufen 2 Pack Striped Kids Chef Apron Adjustable with Pockets M Blue
- Price
- £6.20
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago

Bouiexye Kids Apron and Chef Hat Set Adjustable Child Aprons with 2 Large Pockets for Girls Boys Cooking Baking Painting Gift (Rose-red)
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 8mo ago

Bonnin Kids Plain Apron with Front Pocket for Drawing Painting Baking Cooking Party Favors. (Unbleached)
- Price
- £5.54
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 7y ago
Newest
by launch date
ViEinkaufen Striped Kids Chef Apron Adjustable with Pockets M
- Price
- £5.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

ViEinkaufen 2 Pack Striped Kids Chef Apron Adjustable with Pockets M Blue
- Price
- £6.20
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago

Bouiexye Kids Apron and Chef Hat Set Adjustable Child Aprons with 2 Large Pockets for Girls Boys Cooking Baking Painting Gift (Black)
- Price
- £6.09
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 8mo ago

Bouiexye Kids Apron and Chef Hat Set Adjustable Child Aprons with 2 Large Pockets for Girls Boys Cooking Baking Painting Gift (Rose-red)
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 8mo ago

Bouiexye Kids Apron and Chef Hat Set Adjustable Child Aprons with 2 Large Pockets for Girls Boys Cooking Baking Painting Gift (Light-pink)
- Price
- £6.10
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
16
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
50%
Top 20: 86%
Open market
17%
- HOTUT22%
- ABOHU18%
- Bouiexye13%
- Morcheiong12%
- BOUBONI10%
- saerryor8%
- Open — no brand owns it (8 brands, 17%)
Demand
Kids Apron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Kids Apron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids apron56K/yr
- apron for kids30K/yr
- kids aprons for cooking33K/yr
- kids aprons14K/yr
- childrens aprons21K/yr
- toddler apron17K/yr
- kids cooking apron15K/yr
- aprons for kids9K/yr
- childs apron8K/yr
- personalised apron kids9K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Apron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
was worried it might be too big
Too small
Comes a bit small
Not waterproof
As previous comment says they aren't waterproof
As fabric is not waterproof
uncomfortable
doesnt feel super comfortable
Ok. A bit cheap material
Didn't like the material
Downside is the strap around neck is non adjustable so I had to tie this shorter to use with my child
The straps have ripped off both
Love
Great value
Good for the price
good Value for money
Good Quality
These are so cute and well made
Good quality, washable, even after washing the quality remained same, no colour loss
They are a great size and very adjustable
Perfect fit
Great fit for the 4–6 age range
very colourful
good color choices for a kids party
It has a fun cooking based pattern with nice bright colours on a white background
does the job
Exactly as expected
it performs as expected
Return
1.3% Return rate 47% Fixable by listing
was worried it might be too big
Too small
Comes a bit small
Ok. A bit cheap material
Didn't like the material
Downside is the strap around neck is non adjustable so I had to tie this shorter to use with my child
The straps have ripped off both
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Apron questions
Answered from the same tracked data.









