Is keyring making kit profitable to sell on Amazon United Kingdom?

The niche generates £105K/yr across 64 tracked products. 3 of 20 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the keyring making kit niche?

50 brands and 61 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in keyring making kit?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.4%.

When does demand for keyring making kit peak?

Demand peaks in Jul; the busiest month runs 2.3× the quietest.

What does it cost to enter the keyring making kit niche?

Listings span £2.66–£14.17; the average listing price is £6.19 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.

keyring making kit

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good561.28

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£105K

£105K/yr · 328K searches

Avg price

Bad£6.19

avg listing price — sweet spot $15–$100

Price range

Bad£2.66–£14.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, keyring making kit is a £105K/yr Amazon United Kingdom market (328K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jul. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

keyring making kit market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £93K–£124K; units × avg price
Conversion rate: 5.2%
Avg BSR: #201
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 4.3%
Avg brand age: 25 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

50 rising

Sellers

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

35%

Top 20: 71%

Open market

51%

YHYZ11%
JOLCEEY10%
XREE8%
ASTNIC7%
Wooview7%
DSL Daily Supply Ltd.5%

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — +16.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.3×

Open Trend

Top keyring making kit search terms

keyring making kit141K/yr +18.5%2.7% conv.
key rings for crafting28K/yr +20.4%5.5% conv.
key ring making kits20K/yr +15.0%3.2% conv.
keyrings for crafts13K/yr +51.1%4.9% conv.
key chains for craft19K/yr -14.7%5.9% conv.
keychain clip18K/yr -14.4%1.9% conv.
keyring kit14K/yr +21.8%2.1% conv.
keyring clips14K/yr +17.5%4.6% conv.
keyring making12K/yr +33.6%1.8% conv.
split rings for keyrings11K/yr -3.9%5.5% conv.

All search terms

Top keyring making kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

1130pcs Keychain Making Kit with Jump Rings Clasps and Hooks

XREE£7.154.4★35 rev

YHYZ Keychain Ring Set 30pcs 1 Inch Splits Key Ring Hoops (25mm) with Chain + 30pcs Jumper Rings Metal Sliver Keyring Chains for DIY Craft Tassels Resin Art Jewellery Making Attachment (30 Sets)

YHYZ£3.324.6★2,587 rev

60 Pcs Keyring Making Kit 30Pcs Key Rings and 30Pcs Lobster Clasps Stainless Steel Metal Keychain Clip with Plastic Box for Jewellery Making DIY Craft

Wooview£3.714.4★53 rev

JOLCEEY 275pcs Keyring Clip with Key Rings Metal Lanyard Keychain Clip Hooks Swivel Lobster Clasp Keyring with Split Key Ring Hoop for Keys Bags Jewellery Making Hanging Crafts

JOLCEEY£5.854.5★562 rev

100Pcs Swivel Lobster Clasps & Key Ring Hoops with Plastic Box 50Pcs Metal Clips and 50Pcs Keyring Key Chain Hooks with Split Rings for Jewellery Making Hanging Crafts Silver

Juliyeh£5.714.6★2,985 rev

Newest

by launch date

1130pcs Keychain Making Kit with Jump Rings Clasps and Hooks

XREE£7.1535 rev

7mo ago

ASTNIC 618 Pcs Keyring Making Kit with Keychain Letter Beads & Pony Beads for Phone Charm DIY Beaded Keychain Making Kits for Bag Charm Personalised Gifts for Women Jewelry Making Kit

ASTNIC£11.2413 rev

8mo ago

ASTNIC 316PCS Keyring Making Kit & Bag Charm Kit with Charms Key Ring Hoop Pliers DIY Jewellery Making Supplies for Bracelet Necklace and Jewelry Making Gifts for Girls Women Adults

ASTNIC£14.1737 rev

8mo ago

COZERI 566PCS Keyring Keychain Making Kit - DTY Key Rings for Crafting Includes Keyring Chains Letter Bead Beads Heart Bead Cords Make Your Own Keyrings for Party Bestie Birthday

COZERI£6.091 rev

11mo ago

YMTWSRY 60 Pcs Bead Keyring Making Kit Silver Blank Beadable Keychain Making Kits for DIY Jewelry Keychains Accessories (Round & Flower-Shaped)

YMTWSRY£10.6510 rev

11mo ago

What buyers say about keyring making kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Decent quality”

Value For Money17%

“Good for the price”

Advertised Vs Actual Product12%

“As advertised”

Chain/Key Quality8%

“Good keychains”

Strength6%

“The metal parts feel sturdy enough for normal use like keychains or bag charms”

Size-Overall5%

“Fit for purpose”

Ease Of Use5%

“Easy to use”

Durability3%

“they dont break easily”

Gifting Purpose2%

“Great gift”

Design-Overall2%

“Good quality and design”

What buyers complain about

Size-Overall16%

“Not sized correctly”

Quality-Overall12%

“Poor quality”

Strength10%

“Too flimsy”

Value For Money7%

“Not worth the money”

Advertised Vs Actual Product4%

“Quite deceiving”

Ease Of Use4%

“Cant be used”

Rusts/Corrodes3%

“Do not buy this product's gone rusty in three weeks”

Defective Material/Parts3%

“Missing/broken parts”

Thickness3%

“This ring is quite thick”

Add-Ons/Attachments3%

“Attachments could be better”

Top return reasons

Size-Overall55%

Quality-Overall11%

Strength5%

Defective Material/Parts4%

Advertised Vs Actual Product3%

Durability2%