Skip to content

Kettler Garden Furniture Covers

Fail

The top 5 brands take 100% of clicks, so Kettler Garden Furniture Covers is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£16K/yr16K searches / yr
90-day growth
+92.2%search demand this quarter
Competition
79%top-5 click share · 3 brands · 9 sellers

Flapen Score

Kettler Garden Furniture Covers against its category

The dotted line is the Home & Garden average. Past it, Kettler Garden Furniture Covers is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kettler Garden Furniture Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kettler Garden Furniture Covers 16K times last year and spent an estimated £16K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +92.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+92.2%
Conversion, latest week
1.7%
Market size, estimated
£16Ka year
Top search term
kettler garden furniture covers12K searches a year

02 · Price

A sale here is worth £58.61.

Listings sell for £58.61 on average, from £21.70 to £99.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £58.61 that is £0 to £6K a year per listing.

Average price
£58.61inside the $15 to $100 sweet spot
Price range
£21.70–£99.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #186 within Garden Furniture & Accessories. It carries 440 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
15%
Out of stock, average day
15.4%
Average rank
#186in Garden Furniture & Accessories
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Kettler Garden Furniture Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • KETTLER89%
  • Enzeno9%
  • UIRWAY2%
  • Open — no brand owns it (0%)

Demand

Kettler Garden Furniture Covers search demand

Weekly searches over the year. Pick a range.

800600Spike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Kettler Garden Furniture Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.20

Didn't last the year

Didn't last

Ripped within a week of use

Thickness17%−0.10

Thin material

Thin material than we were expecting

Unfortunately this time the fabric feels thinner

Size-Overall7%+1.96

The size is a bit big

Material Quality5%−0.04

Thin material, poor quality

Assembly/Installation5%−0.01

Loses a star because it was a nightmare to put together

Love

Size-Overall36%+1.96

Fitted perfectly

easy to fit

Excellent fit and its the second one Ive bought and the first lasted 5 years

Quality-Overall24%+1.37

Great produc

Excellent quality

Great product

Strength6%+0.51

Robust

Good strong cover

Very robust

Advertised Vs Actual Product6%−0.06

Looks as expected

Does what it says on the wrapping

Description of product was correct

Ease Of Use6%−0.08

Easy to use

fairly easy to use

Return

1.7% Return rate 87% Fixable by listing

Size-Overall78%▆▅██▆▇

The size is a bit big

Thin5%▁█▂▂▂▃
Quality-Overall3%▁▁▁▄█▂

Such a shame the quality has dropped

Shape/Style2%▁█▁▂▂▂
Advertised Vs Actual Product2%▁▁█▂▇▇

Photos on the listing are also incorrect

FAQ

Common Kettler Garden Furniture Covers questions

Answered from the same tracked data.