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Kettle Bbq

Pass

Kettle Bbq scores 67 out of 100, a Pass. Shoppers spend $89K a year here, search demand grew +265.4% this quarter, and returns run at 0.7% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£89K/yr89K searches / yr
90-day growth
+265.4%search demand this quarter
Competition
47%top-5 click share · 19 brands · 61 sellers

Flapen Score

Kettle Bbq against its category

The dotted line is the Home & Garden average. Past it, Kettle Bbq is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kettle Bbq market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kettle Bbq 89K times last year and spent an estimated £89K. The top 5 brands take 54% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +265.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+265.4%
Conversion, latest week
2.1%
Market size, estimated
£89Ka year
Peak month
May19.0× the quietest month
Top search term
kettle bbq55K searches a year

02 · Price

A sale here is worth £48.36.

Listings sell for £48.36 on average, from £13.11 to £193.48. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £48.36 that is £0 to £5K a year per listing.

Average price
£48.36inside the $15 to $100 sweet spot
Price range
£13.11–£193.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #118 within Barbecue & Outdoor Dining. It carries 560 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
50%
Out of stock, average day
4.7%
Average rank
#118in Barbecue & Outdoor Dining
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
560per listing
Listings tracked
28

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kettle Bbq products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

61

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

38%

  • VonHaus14%
  • Weber13%
  • HOMION9%
  • House Of Home9%
  • kisidus9%
  • George Foreman9%

Demand

Kettle Bbq search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.0×

Search terms

Top Kettle Bbq search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kettle bbq55K/yr
  • round bbq8K/yr
  • landmann barbecue7K/yr
  • kettle barbecue7K/yr
  • bbq kettle6K/yr
  • kettle charcoal barbecue6K/yr

Reviews and returns

What reviews say buyers love and hate about Kettle Bbq

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.16

Was shorter than I thought

Too small

this thing is massive

Quality-Overall16%−0.19

Awful build quality

bad quality control

Poor quality

Assembly/Installation14%+0.70

Assembly is an ordeal

However I had a terrible Job trying to assemble it

hard work to assemble

Durability7%−0.14

I can see it not lasting long

Not durable

would only last a

Strength5%−0.06

A tad flimsy

Rubbish really flimsy with sharp metal

not as sturdy as expected

Love

Value For Money22%+0.47

Well worth the money

Excellent value

Good for the price

Quality-Overall17%−0.19

appearance was good

Looks great well made

Excellent quality

Assembly/Installation13%+0.70

easy to build

Easy assemble

Easy assembly

Size-Overall9%−0.16

Nice size

Thankyou I love it just like in the picture big size just like a choise

Very happy and a good size for 2 people

Grilling7%+1.58

Id happily recommend it to anyone looking for a solid, affordable BBQ

Great BBQ

Good bbq

Return

0.7% Return rate 53% Fixable by listing

Size-Overall42%█▁▅▄▄▄

Was shorter than I thought

Too small

this thing is massive

Quality-Overall10%▁▁▁▇██

Awful build quality

bad quality control

Poor quality

Defective Material/Parts9%▁▁▁██▅
Paint Quality8%▁▁█▄▄▂
Assembly/Installation5%▁▁▁▂▅█

Assembly is an ordeal

However I had a terrible Job trying to assemble it

hard work to assemble

FAQ

Common Kettle Bbq questions

Answered from the same tracked data.