How competitive is the Kettle Bbq niche on Amazon United Kingdom?

19 brands and 61 sellers compete in Kettle Bbq on Amazon United Kingdom. The top 5 Kettle Bbq products take 47% of clicks and its top 5 brands hold 54% of demand.

What do buyers complain about in Kettle Bbq?

Kettle Bbq buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Assembly/Installation, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Kettle Bbq niche?

Kettle Bbq sells for £48.36 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.11–£193.48. The average incumbent carries 560 reviews — the moat a new listing must climb.

Kettle Bbq

Kettle Bbq shows demand growing +265.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51

This niche Category average · 5,777 niches

Is Kettle Bbq profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kettle Bbq is a £89K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 67/100.

Kettle Bbq: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +265.4% over the last 90 days and 2.1% of searches end in a purchase.

£89K

revenue / yr

Units sold / yr2K

Search volume / yr+265.4%89K

Conversion rate2.1%

Avg price£48.36

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers19 · 61

Top-5 product click share47%

Open market46%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 28 products

Top Kettle Bbq products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

VonHaus Charcoal BBQ 22.5 Portable Kettle Barbecue with Warming Rack Temperature Gauge Storage Shelf Wheels Lockable Lid Removable Ash Cup Large Cooking Grill Grill Meat Fish & Vegetables

Price: £67.23
Rating: 4.3/5
Reviews: 197
Age: 2y ago

House of Home 45cm Kettle Charcoal BBQ Grill with Lid and Wheels 75cm

Price: £27.44
Rating: 4.6/5
Reviews: 92
Age: 1y ago

George Foreman Portable Charcoal BBQ Round Kettle 47.5 cm Adjustable Vent Integrated Thermometer Charcoal Barbecue Stand & 2 Wheels with Chrome Grill GFKTBBQ 60x51x90

Price: £55.62
Rating: 4.5/5
Reviews: 619
Age: 8y ago

BBQ Grill Patio Portable Charcoal BBQ Kettle with Cover & Cooking Utensils Tools heels Stand Garden Camping Caravan Outdoor Barbecue Ball Rounded Bbq on wheels Black 43.5 cm Stainless Steel

Price: £28.09
Rating: 4.0/5
Reviews: 131
Age: 1y ago

Weber Compact Kettle Charcoal Barbecue 47cm with Stand & Wheels

Price: £66.68
Rating: 4.4/5
Reviews: 201
Age: 6mo ago

Newest

by launch date

Fire Mountain Teide 57 Cm Kettle Charcoal BBQ Grill with Lid Wheels & Ash Catcher Freestanding Round Garden Barbecue for Camping Patio & Outdoor Cooking

Price: £94.22
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

CosmoGrill Noir Kettle Charcoal Barbecue

Price: £54.01
Rating: 1.0/5
Reviews: 1
Age: 4mo ago

Weber Compact Kettle Charcoal Barbecue 47cm with Stand & Wheels

Price: £66.68
Rating: 4.4/5
Reviews: 201
Age: 6mo ago

Weber Compact Kettle Charcoal Barbecue 57cm with Stand & Wheels

Price: £90.01
Rating: 4.4/5
Reviews: 201
Age: 6mo ago

Weber Original Kettle Premium Charcoal Barbecue 57 cm Stand & Wheels

Price: £193.48
Rating: 4.3/5
Reviews: 54
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

38%

VonHaus14%
Weber13%
HOMION9%
House Of Home9%
kisidus9%
George Foreman9%

Kettle Bbq demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR2.1%Products28Brands19Top 5 Brands54%OOS Rate4.7%Rating4.2★Reviews560Avg BSR#118

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.0×

Top Kettle Bbq search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kettle bbq55K/yr +311.4%1.3% conv.
round bbq8K/yr +264.0%1.6% conv.
landmann barbecue7K/yr +150.7%1.8% conv.
kettle barbecue7K/yr +203.3%1.9% conv.
bbq kettle6K/yr +318.4%1.7% conv.
kettle charcoal barbecue6K/yr +162.3%2.3% conv.

What reviews say buyers love and hate about Kettle Bbq

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Value For Money22%

“Well worth the money”

Quality-Overall17%

“appearance was good”

Assembly/Installation13%

“easy to build”

Size-Overall9%

“Nice size”

Grilling7%

“Id happily recommend it to anyone looking for a solid, affordable BBQ”

What buyers complain about

74% of reviews

Size-Overall17%

“Was shorter than I thought”

Quality-Overall16%

“Awful build quality”

Assembly/Installation14%

“Assembly is an ordeal”

Durability7%

“I can see it not lasting long”

Strength5%

“A tad flimsy”

Kettle Bbq return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

42%

2Quality-Overall

10%

3Defective Material/Parts

4Paint Quality

5Assembly/Installation

Common Kettle Bbq questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kettle Bbq 67/100 on Amazon United Kingdom — Worth a look. The niche generates £89K/yr across 28 tracked products. 4 of 10 products launched in the last 360 days are still selling. Search demand moved +265.4% over the last 90 days.