kettle bbq
Worth a lookShows demand growing +265.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+265.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£48.36avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good559.68avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay£13.11–£193.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£89K£89K/yr · 89K searches
According to Flapen's Amazon United Kingdom niche tracking, kettle bbq is a £89K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
kettle bbq market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £60K–£73K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 86%
- Out of stock
- 4.7%
- Avg brand age
- 56 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
61
Top-5 brand share
54%
Top 20: 100%
Top-5 click share
47%
Top 20: 93%
Open market
38%
- VonHaus14%
- Weber13%
- HOMION9%
- House Of Home9%
- kisidus9%
- George Foreman9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +265.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.0×
Top kettle bbq search terms
- kettle bbq55K/yr
- round bbq8K/yr
- landmann barbecue7K/yr
- kettle barbecue7K/yr
- bbq kettle6K/yr
- kettle charcoal barbecue6K/yr
Top kettle bbq products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VonHaus Charcoal BBQ 22.5 Portable Kettle Barbecue with Warming Rack Temperature Gauge Storage Shelf Wheels Lockable Lid Removable Ash Cup Large Cooking Grill Grill Meat Fish & Vegetables
VonHaus£67.234.3★197 rev
House of Home 45cm Kettle Charcoal BBQ Grill with Lid and Wheels 75cm
House Of Home£27.444.6★92 rev
George Foreman Portable Charcoal BBQ Round Kettle 47.5 cm Adjustable Vent Integrated Thermometer Charcoal Barbecue Stand & 2 Wheels with Chrome Grill GFKTBBQ 60x51x90
George Foreman£55.624.5★619 rev
BBQ Grill Patio Portable Charcoal BBQ Kettle with Cover & Cooking Utensils Tools heels Stand Garden Camping Caravan Outdoor Barbecue Ball Rounded Bbq on wheels Black 43.5 cm Stainless Steel
HOMION£28.094.0★131 rev
Weber Compact Kettle Charcoal Barbecue 47cm with Stand & Wheels
Weber£66.684.4★201 rev
Newest
by launch date
Fire Mountain Teide 57 Cm Kettle Charcoal BBQ Grill with Lid Wheels & Ash Catcher Freestanding Round Garden Barbecue for Camping Patio & Outdoor Cooking
Fire Mountain£94.221 rev
CosmoGrill Noir Kettle Charcoal Barbecue
CosmoGrill£54.011 rev
Weber Compact Kettle Charcoal Barbecue 47cm with Stand & Wheels
Weber£66.68201 rev
Weber Compact Kettle Charcoal Barbecue 57cm with Stand & Wheels
Weber£90.01201 rev
Weber Original Kettle Premium Charcoal Barbecue 57 cm Stand & Wheels
Weber£193.4854 rev
Trending
90-day click momentumFire Mountain Teide 57 Cm Kettle Charcoal BBQ Grill with Lid Wheels & Ash Catcher Freestanding Round Garden Barbecue for Camping Patio & Outdoor Cooking
Fire Mountain£94.225.0★
CosmoGrill Noir Kettle Charcoal Barbecue
CosmoGrill£54.011.0★
Weber Compact Kettle Charcoal Barbecue 47cm with Stand & Wheels
Weber£66.684.4★
Weber Compact Kettle Charcoal Barbecue 57cm with Stand & Wheels
Weber£90.014.4★
House of Home 45cm Kettle Charcoal BBQ Grill with Lid and Wheels 75cm
House Of Home£27.444.6★
What buyers say about kettle bbq
What buyers praise and complain about, mined from review topics.What buyers love
“Well worth the money”
“appearance was good”
“easy to build”
“Nice size”
“Id happily recommend it to anyone looking for a solid, affordable BBQ”
“met expectations”
“easy to use”
“Small compact bbq”
“Sturdy”
“easy to clean”
What buyers complain about
“Was shorter than I thought”
“Awful build quality”
“Assembly is an ordeal”
“I can see it not lasting long”
“A tad flimsy”
“The instructions aren't very clear”
“I will let Amazon know they need to amend the description”
“more complicated than I anticipated”
“you cant slide it in”
“they all end up looking tatty or rust away”
Top return reasons
Common questions
- Is kettle bbq profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 28 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +265.4%. Flapen's verdict: Worth a look (67/100).
- How competitive is the kettle bbq niche?
- 19 brands and 61 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in kettle bbq?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.7%.
- When does demand for kettle bbq peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 19.0× the quietest.
- What does it cost to enter the kettle bbq niche?
- Listings span £13.11–£193.48; the average listing price is £48.36 (sweet spot $15–$100). The average incumbent carries 560 reviews — the moat a new listing must climb.