Kettle

Shoppers searched for this 10.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9.7M a year.

Searches, last 12 months

10.2M

Growth, 90 days vs prior 90

-21.4%

Conversion, latest week

4.5%

Market size, estimated

£9.7Ma year

Peak month

November1.7× the quietest month

Top search term

kettle6.1M searches a year

Listings sell for £21.09 on average, from £8.26 to £57.40. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 4,000 to 5,000 of them. At £21.09 that is £84K to £105K a year per listing.

Average price

£21.09inside the $15 to $100 sweet spot

Price range

£8.26–£57.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

4,000–5,000

Revenue per listing a year

£84K–£105K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #76 within Small Kitchen Appliances. It carries 6,588 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

97%

Out of stock, average day

8.4%

Average rank

#76in Small Kitchen Appliances

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,588per listing

Listings tracked

72

14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

12Amazon's first-year sales bar

Average brand age

52 months