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Kerosene

Fail

Demand is soft, at -63.5% this quarter, so Kerosene is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£105K/yr69K searches / yr
90-day growth
-63.5%search demand this quarter
Competition
72%top-5 click share · 8 brands · 32 sellers

Flapen Score

Kerosene against its category

The dotted line is the Home & Garden average. Past it, Kerosene is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerosene market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kerosene 69K times last year and spent an estimated £105K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -63.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-63.5%
Conversion, latest week
3.5%
Market size, estimated
£105Ka year
Top search term
kerosene33K searches a year

02 · Price

A sale here is worth £43.34.

Listings sell for £43.34 on average, from £5.66 to £170.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £43.34 that is £4K to £11K a year per listing.

Average price
£43.34inside the $15 to $100 sweet spot
Price range
£5.66–£170.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Heating, Cooling & Air Quality. It carries 340 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
29%
Out of stock, average day
0.0%
Average rank
#51in Heating, Cooling & Air Quality
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
340per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Kerosene products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

32

Top-5 brand share

79%

Top 20: 86%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Clearell49%
  • --14%
  • Bird Brand13%
  • Quebec9%
  • Bartoline5%
  • RYE OIL LTD4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Kerosene search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Mar, Nov · busiest ÷ quietest = 4.6× · 9 of 12 months tracked

Search terms

Top Kerosene search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerosene33K/yr
  • kerosene heating oil10K/yr
  • heating oil12K/yr
  • kerosene oil14K/yr

Reviews and returns

What reviews say buyers love and hate about Kerosene

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell44%−0.11

A bit smellier than I was expecting

it smells awful

The smell does seem to fade after a while, though

Flammable17%−0.03

the whole place filled with black smoke

It burns in my green house heater

Little bit smoke around

Leak-Proof11%

leaking

get a funnel otherwise it will spill

Quality-Overall4%+1.91

Albeit not the best compared to original Jizer

Suitable For Indoor4%−0.04

Its not smokeless so its not suitable for indoor After I turned on the oil lamp

Love

Quality-Overall28%+1.91

Quality Product at a Reasonable Price

Good quality paraffin

Excellent product

Value For Money28%+1.87

Good value for money

Good price

Great value

Advertised Vs Actual Product9%+0.14

Does the job

As described

It does what it says it does

Smell8%−0.11

burns without giving off to much smell

Very clean and odorless

Burns with no smoke or smell

Fire Resistance4%−0.01

It burns well

provide fire well

low smoke amd odour

Return

0.0% Return rate 12% Fixable by listing

Smell27%█▁▁▃▁▁

A bit smellier than I was expecting

it smells awful

The smell does seem to fade after a while, though

Leak-Proof19%▁▁█▃▁▁

leaking

get a funnel otherwise it will spill

Compatibility-Overall15%▁▁▁█▁▁
Advertised Vs Actual Product8%▁▁▁█▁▁
Suitable For Indoor8%▁█▁▁▁▁

Its not smokeless so its not suitable for indoor After I turned on the oil lamp

FAQ

Common Kerosene questions

Answered from the same tracked data.