Kerosene
FailDemand is soft, at -63.5% this quarter, so Kerosene is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £105K/yr69K searches / yr
- 90-day growth
- -63.5%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 32 sellers
Flapen Score
Kerosene against its category
The dotted line is the Home & Garden average. Past it, Kerosene is stronger. Inside it, weaker.
Market
The Kerosene market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kerosene 69K times last year and spent an estimated £105K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -63.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -63.5%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £105Ka year
- Top search term
- kerosene33K searches a year
02 · Price
A sale here is worth £43.34.
Listings sell for £43.34 on average, from £5.66 to £170.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £43.34 that is £4K to £11K a year per listing.
- Average price
- £43.34inside the $15 to $100 sweet spot
- Price range
- £5.66–£170.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Heating, Cooling & Air Quality. It carries 340 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 29%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Heating, Cooling & Air Quality
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 340per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Kerosene products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Clearell 20L | Pack of 4 x 5L | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (5 Litres x 4 | 20 Litres)
- Price
- £31.01
- Rating
- 4.6/5
- Reviews
- 545
- Age
- 3y ago

KEROSENE HEATING OIL 20 LITRE - For Domestic Heating Systems - Just Pour Into Your Tank.
- Price
- £35.22
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 11y ago

Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)
- Price
- £14.13
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 3y ago

Bird Brand Premium Paraffin Fuel for Heaters Lamps and Torches - 1 Litre
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 11y ago

Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6mo ago
Trending
90-day click momentum
1 Gallon Odorless & Smokeless Lamp Oil for Indoor Use | Highly Refined Pure & Clear Liquid Paraffin Oil Lamp Fuel for Lamps Clean Burning Versatile Premium Fuel for Households
- Price
- £21.23
- Rating
- 4.7/5
- Reviews
- 859
- Age
- 8y ago

Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6mo ago

Bartoline Premium Paraffin 4L Clean-Burning Fuel for Greenhouse & Domestic Heaters Low Sulphur Odour-Reduced Kerosene for Reliable Heating
- Price
- £14.20
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 15y ago

Bird Brand Premium Paraffin Fuel for Heaters Lamps and Torches - 1 Litre
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 11y ago

Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)
- Price
- £14.13
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 3y ago
Newest
by launch date
Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6mo ago

Clearell 20L | Pack of 4 x 5L | HEATING OIL Premium Quality Kerosene for Heaters and Stoves | Compliant to BS2869C2 | Class 2 | 20 Litres
- Price
- £31.24
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3y ago

Clearell 20L | Pack of 4 x 5L | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (5 Litres x 4 | 20 Litres)
- Price
- £31.01
- Rating
- 4.6/5
- Reviews
- 545
- Age
- 3y ago

Clearell 100L | Pack of 5 | 100 Litres Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2
- Price
- £161.86
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 3y ago

Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)
- Price
- £14.13
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
32
Top-5 brand share
79%
Top 20: 86%
Top-5 click share
72%
Top 20: 100%
Open market
7%
- Clearell49%
- --14%
- Bird Brand13%
- Quebec9%
- Bartoline5%
- RYE OIL LTD4%
- Open — no brand owns it (2 brands, 7%)
Demand
Kerosene search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Nov · busiest ÷ quietest = 4.6× · 9 of 12 months tracked
Search terms
Top Kerosene search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kerosene33K/yr
- kerosene heating oil10K/yr
- heating oil12K/yr
- kerosene oil14K/yr
Reviews and returns
What reviews say buyers love and hate about Kerosene
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit smellier than I was expecting
it smells awful
The smell does seem to fade after a while, though
the whole place filled with black smoke
It burns in my green house heater
Little bit smoke around
leaking
get a funnel otherwise it will spill
Albeit not the best compared to original Jizer
Its not smokeless so its not suitable for indoor After I turned on the oil lamp
Love
Quality Product at a Reasonable Price
Good quality paraffin
Excellent product
Good value for money
Good price
Great value
Does the job
As described
It does what it says it does
burns without giving off to much smell
Very clean and odorless
Burns with no smoke or smell
It burns well
provide fire well
low smoke amd odour
Return
0.0% Return rate 12% Fixable by listing
A bit smellier than I was expecting
it smells awful
The smell does seem to fade after a while, though
leaking
get a funnel otherwise it will spill
Its not smokeless so its not suitable for indoor After I turned on the oil lamp
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kerosene questions
Answered from the same tracked data.









