kerosene
Skip itSoft demand (-63.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£43.34avg listing price — sweet spot $15–$100
Review moat
Great339.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.66–£170.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£105K£105K/yr · 69K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-63.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kerosene is a £105K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
kerosene market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £87K–£108K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
32
Top-5 brand share
79%
Top 20: 86%
Top-5 click share
72%
Top 20: 100%
Open market
7%
- Clearell49%
- --14%
- Bird Brand13%
- Quebec9%
- Bartoline5%
- RYE OIL LTD4%
- Open — no brand owns it (2 brands, 7%)
Demand
Weekly Amazon search volume, last 36 weeks — -63.5% search growth over the last 90 days.Top kerosene search terms
- kerosene33K/yr
- kerosene heating oil10K/yr
- heating oil12K/yr
- kerosene oil14K/yr
Top kerosene products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clearell 20L | Pack of 4 x 5L | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (5 Litres x 4 | 20 Litres)
Clearell£31.014.6★545 rev
KEROSENE HEATING OIL 20 LITRE - For Domestic Heating Systems - Just Pour Into Your Tank.
--£35.224.6★225 rev
Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)
Clearell£14.134.1★55 rev
Bird Brand Premium Paraffin Fuel for Heaters Lamps and Torches - 1 Litre
Bird Brand£5.664.5★358 rev
Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
Quebec£10.424.4★51 rev
Newest
by launch dateQuebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
Quebec£10.4251 rev
Clearell 20L | Pack of 4 x 5L | HEATING OIL Premium Quality Kerosene for Heaters and Stoves | Compliant to BS2869C2 | Class 2 | 20 Litres
Clearell£31.2447 rev
Clearell 20L | Pack of 4 x 5L | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (5 Litres x 4 | 20 Litres)
Clearell£31.01545 rev
Clearell 100L | Pack of 5 | 100 Litres Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2
Clearell£161.8678 rev
Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)
Clearell£14.1355 rev
Trending
90-day click momentum
1 Gallon Odorless & Smokeless Lamp Oil for Indoor Use | Highly Refined Pure & Clear Liquid Paraffin Oil Lamp Fuel for Lamps Clean Burning Versatile Premium Fuel for Households
Candle Charisma£21.234.7★
Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
Quebec£10.424.4★
Bartoline Premium Paraffin 4L Clean-Burning Fuel for Greenhouse & Domestic Heaters Low Sulphur Odour-Reduced Kerosene for Reliable Heating
Bartoline£14.204.4★
Bird Brand Premium Paraffin Fuel for Heaters Lamps and Torches - 1 Litre
Bird Brand£5.664.5★
Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)
Clearell£14.134.1★
What buyers say about kerosene
What buyers praise and complain about, mined from review topics.What buyers love
“Quality Product at a Reasonable Price”
“Good value for money”
“Does the job”
“burns without giving off to much smell”
“It burns well”
“It works fine”
“easy to use”
“gave a clear bright and smokeless flam”
“Handy size for filling oil lamps”
“Great for greenhouse heater”
What buyers complain about
“A bit smellier than I was expecting”
“the whole place filled with black smoke”
“leaking”
“Albeit not the best compared to original Jizer”
“Its not smokeless so its not suitable for indoor After I turned on the oil lamp”
“Quite expensive”
Top return reasons
Common questions
- Is kerosene profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -63.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the kerosene niche?
- 8 brands and 32 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in kerosene?
- Top complaints mined from reviews: Smell, Flammable, Leak-Proof. The return rate is 0.0%.
- What does it cost to enter the kerosene niche?
- Listings span £5.66–£170.94; the average listing price is £43.34 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.