Kerosene
soft demand (-63.5% this quarter) — Kerosene doesn't clear our bar today.
Flapen Score
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Is Kerosene profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kerosene is a £105K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Kerosene: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -63.5% over the last 90 days and 3.5% of searches end in a purchase.
£105K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Kerosene products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clearell 20L | Pack of 4 x 5L | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (5 Litres x 4 | 20 Litres)
- Price
- £31.01
- Rating
- 4.6/5
- Reviews
- 545
- Age
- 3y ago
KEROSENE HEATING OIL 20 LITRE - For Domestic Heating Systems - Just Pour Into Your Tank.
- Price
- £35.22
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 11y ago
Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)
- Price
- £14.13
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 3y ago
Bird Brand Premium Paraffin Fuel for Heaters Lamps and Torches - 1 Litre
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 11y ago
Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6mo ago
Trending
90-day click momentum
1 Gallon Odorless & Smokeless Lamp Oil for Indoor Use | Highly Refined Pure & Clear Liquid Paraffin Oil Lamp Fuel for Lamps Clean Burning Versatile Premium Fuel for Households
- Price
- £21.23
- Rating
- 4.7/5
- Reviews
- 859
- Age
- 8y ago
Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6mo ago
Bartoline Premium Paraffin 4L Clean-Burning Fuel for Greenhouse & Domestic Heaters Low Sulphur Odour-Reduced Kerosene for Reliable Heating
- Price
- £14.20
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 15y ago
Bird Brand Premium Paraffin Fuel for Heaters Lamps and Torches - 1 Litre
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 11y ago
Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)
- Price
- £14.13
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 3y ago
Newest
by launch dateQuebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6mo ago
Clearell 20L | Pack of 4 x 5L | HEATING OIL Premium Quality Kerosene for Heaters and Stoves | Compliant to BS2869C2 | Class 2 | 20 Litres
- Price
- £31.24
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3y ago
Clearell 20L | Pack of 4 x 5L | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (5 Litres x 4 | 20 Litres)
- Price
- £31.01
- Rating
- 4.6/5
- Reviews
- 545
- Age
- 3y ago
Clearell 100L | Pack of 5 | 100 Litres Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2
- Price
- £161.86
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 3y ago
Clearell 4L | Pack of 1 | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (4 Litres)
- Price
- £14.13
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
32
Top-5 brand share
79%
Top 20: 86%
Top-5 click share
72%
Top 20: 100%
Open market
7%
- Clearell49%
- --14%
- Bird Brand13%
- Quebec9%
- Bartoline5%
- RYE OIL LTD4%
- Open — no brand owns it (2 brands, 7%)
Kerosene demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Kerosene search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kerosene33K/yr
- kerosene heating oil10K/yr
- heating oil12K/yr
- kerosene oil14K/yr
What reviews say buyers love and hate about Kerosene
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Quality Product at a Reasonable Price”
“Good value for money”
“Does the job”
“burns without giving off to much smell”
“It burns well”
What buyers complain about
83% of reviews“A bit smellier than I was expecting”
“the whole place filled with black smoke”
“leaking”
“Albeit not the best compared to original Jizer”
“Its not smokeless so its not suitable for indoor After I turned on the oil lamp”
Kerosene return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kerosene questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
