Skip to content

Kenwood Hand Blender

Fail

The top 5 brands take 100% of clicks, so Kenwood Hand Blender is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£29K/yr25K searches / yr
90-day growth
-47.5%search demand this quarter
Competition
90%top-5 click share · 5 brands · 70 sellers

Flapen Score

Kenwood Hand Blender against its category

The dotted line is the Home & Garden average. Past it, Kenwood Hand Blender is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kenwood Hand Blender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kenwood Hand Blender 25K times last year and spent an estimated £29K. All 5 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-47.5%
Conversion, latest week
3.0%
Market size, estimated
£29Ka year
Peak month
November2.7× the quietest month
Top search term
kenwood hand blender15K searches a year

02 · Price

A sale here is worth £38.17.

Listings sell for £38.17 on average, from £11.90 to £68.01. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £38.17 that is £0 to £4K a year per listing.

Average price
£38.17inside the $15 to $100 sweet spot
Price range
£11.90–£68.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #54 within Small Kitchen Appliances. It carries 4,525 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
7.1%
Average rank
#54in Small Kitchen Appliances
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,525per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kenwood Hand Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Kenwood80%
  • Bosch7%
  • Russell Hobbs5%
  • Braun4%
  • Masterpart4%

Demand

Kenwood Hand Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Kenwood Hand Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenwood hand blender15K/yr
  • kenwood triblade hand blender4K/yr
  • kenwood blender hand4K/yr
  • kenwood stick blender3K/yr

Reviews and returns

What reviews say buyers love and hate about Kenwood Hand Blender

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability30%−0.21

Broken

Broke after one use

Didn't last

Quality-Overall10%+1.63

Poor quality blender

Garbage

Bad quality

Ease Of Cleaning7%

Supposed to come apart for cleaning

hard to clean

you have a problem getting the lid clean

Mixing/Blending6%+0.55

Poor quality blender

Doesnt blend anything

Burn itself while blending peanuts

Heating4%−0.03

Excess heat & cleaning can be a problem

Overheats very quickly

Not heat resistant

Love

Quality-Overall22%+1.63

Great build quality for the price

The build quality feels solid

Excellent product

Mixing/Blending20%+0.55

An excellent mixer

Nice blender for good price

Great blender

Value For Money13%+0.97

Reasonably priced

Excellent value

Good for the price

Ease Of Use8%+0.47

Easy to use

it will come in handy

easy to use with simple controls

Ease Of Cleaning7%

Easy to clean

This was a great item I used whilst weaning my baby you just need to keep it super clean

Saves a lot of washing up

Return

1.5% Return rate 24% Fixable by listing

Size-Overall15%▅▅▆▇▅█
Functionality-Overall12%▄▇▅▅▄█
Weight Heavy11%▆█▇▅▄▅
Product Condition9%▃▅▇▅█▅

it looked used

Was this new? The product looks dirty/damaged/used

Mixing/Blending6%█▄▃▆█▁

Poor quality blender

Doesnt blend anything

Burn itself while blending peanuts

FAQ

Common Kenwood Hand Blender questions

Answered from the same tracked data.