kenwood hand blender
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£38.17avg listing price — sweet spot $15–$100
Price range
Great£11.90–£68.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,525avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad£29K£29K/yr · 25K searches
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kenwood hand blender is a £29K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
kenwood hand blender market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £38K–£48K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 7.1%
- Avg brand age
- 48 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Kenwood80%
- Bosch7%
- Russell Hobbs5%
- Braun4%
- Masterpart4%
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -47.5% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top kenwood hand blender search terms
- kenwood hand blender15K/yr
- kenwood triblade hand blender4K/yr
- kenwood blender hand4K/yr
- kenwood stick blender3K/yr
Top kenwood hand blender products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenwood Triblade Hand Blender Mixer with Anti-Splash Masher Attachment and BPA-Free Plastic Beaker HBM40.004WH Dishwasher Safe 850W White
Kenwood£39.964.5★488 rev
Kenwood Triblade XL Hand Blender Mixer with Anti-Splash Chopper 500ml Metal Whisk and Masher Attachment and BPA-Free Plastic Beaker HBM60.307GY Dishwasher Safe 1000W Grey
Kenwood£68.014.5★488 rev
Kenwood Hand Blender One Speed Mixer with Turbo Triblend Wand Anti-splash 700W HDP100WG White
Kenwood£23.514.6★1,562 rev
Russell Hobbs Food Collection Electric Hand Blender 2 Speeds and Pulse Technology Detachable blending leg for easy cleaning Stainless steel blades 200W 22241
Russell Hobbs£11.904.5★27,668 rev
Bosch ErgoMixx Hand Blender With Mini Chopper and Beaker MSM66020GB White
Bosch£21.824.4★819 rev
Newest
by launch date
Masterpart Power Handle Body Assembly Compatible with Kenwood Hand Blenders HDP406 HB720 HB721 HB722 HB724
Masterpart£56.776 rev
Bosch ErgoMixx Hand Blender With Mini Chopper and Beaker MSM66020GB White
Bosch£21.82819 rev
Kenwood Triblade Hand Blender Mixer with Anti-Splash Masher Attachment and BPA-Free Plastic Beaker HBM40.004WH Dishwasher Safe 850W White
Kenwood£39.96488 rev
Kenwood Triblade XL Hand Blender Mixer with Anti-Splash Chopper 500ml Metal Whisk and Masher Attachment and BPA-Free Plastic Beaker HBM60.307GY Dishwasher Safe 1000W Grey
Kenwood£68.01488 rev
Braun MultiQuick 7 MQ7045 Hand Blender Mixer ActiveBlade System EasyClick Plus System Splash Control
Braun£62.022,415 rev
Trending
90-day click momentumBraun MultiQuick 7 MQ7045 Hand Blender Mixer ActiveBlade System EasyClick Plus System Splash Control
Braun£62.024.4★
Masterpart Power Handle Body Assembly Compatible with Kenwood Hand Blenders HDP406 HB720 HB721 HB722 HB724
Masterpart£56.774.5★
Kenwood Triblade Hand Blender Mixer with Anti-Splash Masher Attachment and BPA-Free Plastic Beaker HBM40.004WH Dishwasher Safe 850W White
Kenwood£39.964.5★
Kenwood Triblade XL Hand Blender Mixer with Anti-Splash Chopper 500ml Metal Whisk and Masher Attachment and BPA-Free Plastic Beaker HBM60.307GY Dishwasher Safe 1000W Grey
Kenwood£68.014.5★
Bosch ErgoMixx Hand Blender With Mini Chopper and Beaker MSM66020GB White
Bosch£21.824.4★
What buyers say about kenwood hand blender
What buyers praise and complain about, mined from review topics.What buyers love
“Great build quality for the price”
“An excellent mixer”
“Reasonably priced”
“Easy to use”
“Easy to clean”
“does exactly what I needed”
“Solid feel”
“Does the job efficiently”
“The design is comfortable to hold”
“Cool solid”
What buyers complain about
“Broken”
“Poor quality blender”
“Supposed to come apart for cleaning”
“Poor quality blender”
“Excess heat & cleaning can be a problem”
“The motor burnt out”
“It was more flimsy than expected”
“it looked used”
“the blade of the masher attachmet has broken”
“No instructions”
Top return reasons
Common questions
- Is kenwood hand blender profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 8 tracked products. 90-day search growth is -47.5%. Flapen's verdict: Skip it (30/100).
- How competitive is the kenwood hand blender niche?
- 5 brands and 70 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kenwood hand blender?
- Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Cleaning. The return rate is 1.5%.
- When does demand for kenwood hand blender peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the kenwood hand blender niche?
- Listings span £11.90–£68.01; the average listing price is £38.17 (sweet spot $15–$100). The average incumbent carries 4,525 reviews — the moat a new listing must climb.