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kenwood blender

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 18Conversion 23Competition 61Returns 52Price range 57Avg price 93Brand share 6Review moat 47Quality gap 72

Avg price

Great£49.38

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good£19.60–£161.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Okay1,773.09

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Market size

Bad£35K

£35K/yr · 39K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, kenwood blender is a £35K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

kenwood blender market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
£25K–£37K
units × avg price
Conversion rate
1.8%
Avg BSR
#39
Page quality
0%
Prime
91%
Sponsored
78%
Out of stock
2.3%
Avg brand age
43 months
Avg seller age
169 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

114

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 97%

Open market

1%

  • Kenwood59%
  • KENWOOD21%
  • Tefal13%
  • GEEPAS2%
  • PHILIPS2%
  • Ninja1%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -13.8% search growth over the last 90 days.
1K750Prime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7×

Top kenwood blender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£4K15%£5K20%£7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about kenwood blender

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“EXCELLENT PRODUCT”

Mixing/Blending17%

“Great Blender”

Value For Money10%

“Definitely worth the price”

Ease Of Cleaning7%

“easy clean”

Ease Of Use6%

“Ease of use”

Advertised Vs Actual Product6%

“works exactly as expected”

Strength4%

“Sturdy ideal for smoothies”

Durability3%

“Durable and works effectively”

Efficiency2%

“Does the job very well”

Size-Overall2%

“Very convenient size”

What buyers complain about

Durability16%

“Broke during first use”

Quality-Overall12%

“Cheap quality”

Mixing/Blending9%

“failing to mix evenly”

Functionality-Overall5%

“didn't work properly it spins then stops”

Leak-Proof5%

“It leaks”

Size-Overall5%

“bowl is far too small on this one”

Strength4%

“Bit flimsy”

Value For Money4%

“I suspect they would be more expensive”

Ease Of Use3%

“Its just frustrating to use”

Instructions/User Manual/Troubleshooting3%

“It looks like they regard the instructions as unimportant”

Top return reasons

Size-Overall23%
Functionality-Overall20%
Mixing/Blending8%
Leak-Proof5%
Smell5%
Durability4%
Quality-Overall4%
Strength3%
Advertised Vs Actual Product3%
Product Condition2%

Common questions

Is kenwood blender profitable to sell on Amazon United Kingdom?
The niche generates £35K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (38/100).
How competitive is the kenwood blender niche?
7 brands and 114 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in kenwood blender?
Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 2.9%.
When does demand for kenwood blender peak?
Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the kenwood blender niche?
Listings span £19.60–£161.48; the average listing price is £49.38 (sweet spot $15–$100). The average incumbent carries 1,773 reviews — the moat a new listing must climb.