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Kenwood Blender

brand-locked demand (top 5 brands take 98% of clicks) — Kenwood Blender doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51

Market size 9Growth 18Conversion 23Competition 61Returns 52Price range 57Avg price 93Brand share 6Review moat 47Quality gap 72
This niche Category average · 5,777 niches

Is Kenwood Blender profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kenwood Blender is a £35K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.

Kenwood Blender: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.8% over the last 90 days and 1.8% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr750
Search volume / yr-13.8%39K
Conversion rate1.8%
Avg price£49.38

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 114
Top-5 product click share48%
Open market2%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews1,773

Top Kenwood Blender products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

114

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 97%

Open market

1%

  • Kenwood59%
  • KENWOOD21%
  • Tefal13%
  • GEEPAS2%
  • PHILIPS2%
  • Ninja1%
  • Open — no brand owns it (1 brand, 1%)

Kenwood Blender demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR1.8%Products23Brands7Top 5 Brands98%OOS Rate2.3%Rating4.3★Reviews1,773Avg BSR#39
1K750Prime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7×

What reviews say buyers love and hate about Kenwood Blender

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall19%

EXCELLENT PRODUCT

Mixing/Blending17%

Great Blender

Value For Money10%

Definitely worth the price

Ease Of Cleaning7%

easy clean

Ease Of Use6%

Ease of use

What buyers complain about

65% of reviews
Durability16%

Broke during first use

Quality-Overall12%

Cheap quality

Mixing/Blending9%

failing to mix evenly

Functionality-Overall5%

didn't work properly it spins then stops

Leak-Proof5%

It leaks

Kenwood Blender return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Functionality-Overall
20%
3Mixing/Blending
8%
4Leak-Proof
5%
5Smell
5%

Common Kenwood Blender questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kenwood Blender 38/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.8% over the last 90 days.
Search demand for Kenwood Blender on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.7× the quietest.