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Kebab Sticks

Fail

Prices span $1.00–$6.90, mostly outside the sweet spot, so Kebab Sticks is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£35K/yr57K searches / yr
90-day growth
+36.7%search demand this quarter
Competition
72%top-5 click share · 13 brands · 42 sellers

Flapen Score

Kebab Sticks against its category

The dotted line is the Home & Garden average. Past it, Kebab Sticks is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kebab Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kebab Sticks 57K times last year and spent an estimated £35K. The top 5 brands take 74% of clicks. Demand peaks in May–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

18.7% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+36.7%
Conversion, latest week
18.7%
Market size, estimated
£35Ka year
Peak month
May2.0× the quietest month
Top search term
kebab sticks19K searches a year

02 · Price

A sale here is worth £3.29.

Listings sell for £3.29 on average, from £1.00 to £6.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £3.29 that is £2K to £3K a year per listing.

Average price
£3.29under the $15 to $100 sweet spot
Price range
£1.00–£6.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #15 within Barbecue & Outdoor Dining. It carries 668 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#15in Barbecue & Outdoor Dining
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
668per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Kebab Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

42

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

20%

  • G4GADGET33%
  • Chef Aid19%
  • Lanjue8%
  • 1ABOVE7%
  • Navoys6%
  • Tala6%

Demand

Kebab Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Kebab Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kebab sticks19K/yr
  • wooden skewers for kebabs15K/yr
  • skewer sticks12K/yr
  • bbq sticks9K/yr
  • skewers sticks2K/yr

Reviews and returns

What reviews say buyers love and hate about Kebab Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%−0.22

Theyre not the strongest things

Ok. A bit flimsy

Very weak and easily split

Thickness16%−0.01

the bamboo is too thick for that

Very thin

Very thin sticks

Quality-Overall11%+0.31

the quality proved rather inconsistent

Low quality

Poor Quality

Defective Material/Parts7%−0.06

Some are broken or unfinished

Advertised Vs Actual Product7%+0.47

The image shows a picture of fruit skewers which is what I wanted them for - I absolutely could not

The images on the listing are very misleading - those pics of well-stuffed kebabs

Love

Quality-Overall19%+0.31

Perfect for what I need them for

These bamboo paddle skewers are excellent quality and very versatile

Good quality product

Value For Money15%+1.74

Excellent value

Excellent value for money

Good value

Size-Overall15%+0.23

The 15cm length is ideal too

Good size

two squares of mango - so a great size for kids

Strength13%−0.22

Dont feel flimsy at all

Sturdy and smooth bamboo skewers

sturdy

Advertised Vs Actual Product10%+0.47

Item as shown

Perfect what I needed

In use, they work exactly as expected

Return

0.3% Return rate 67% Fixable by listing

Size-Overall60%█▅▄▄█▅
Strength9%▁▁█▄▂▆

Theyre not the strongest things

Ok. A bit flimsy

Very weak and easily split

Thin6%▁▅▁█▁▅

Thin

Very thin skewers

Quality-Overall5%▁▁█▁▅▁

the quality proved rather inconsistent

Low quality

Poor Quality

Thickness4%▁▁▁█▂▃

the bamboo is too thick for that

Very thin

Very thin sticks

FAQ

Common Kebab Sticks questions

Answered from the same tracked data.