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Kebab Machine

Fail

Shoppers spend only $50K a year here, so Kebab Machine is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£50K/yr73K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
54%top-5 click share · 19 brands · 38 sellers

Flapen Score

Kebab Machine against its category

The dotted line is the Home & Garden average. Past it, Kebab Machine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kebab Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kebab Machine 73K times last year and spent an estimated £50K. The top 5 brands take 56% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
1.2%
Market size, estimated
£50Ka year
Top search term
kebab machine34K searches a year

02 · Price

A sale here is worth £57.59.

Listings sell for £57.59 on average, from £5.18 to £166.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £57.59 that is £0 to £6K a year per listing.

Average price
£57.59inside the $15 to $100 sweet spot
Price range
£5.18–£166.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #86 within Barbecue & Outdoor Dining. It carries 503 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
71%
Out of stock, average day
29.5%
Average rank
#86in Barbecue & Outdoor Dining
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
503per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kebab Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

38

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

39%

  • HAKKA FOOD PROCESSING20%
  • Quest11%
  • Nutrichef9%
  • TAIMIKO9%
  • TYVOM6%
  • Chef-o-matic5%

Demand

Kebab Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Kebab Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kebab machine34K/yr
  • kebab maker11K/yr
  • doner kebab machine7K/yr
  • shawarma grill machine9K/yr
  • kebab grill4K/yr
  • shawarma grill7K/yr

Reviews and returns

What reviews say buyers love and hate about Kebab Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating16%−0.11

don't know if heating element has been reduced

Hot

The grill heats up on its own

Ease Of Cleaning12%−0.04

What a nightmare to clean

hard to clean

Tricky to clean

Size-Overall12%+0.61

the grill was larger than expected

Larger than expected

bit small

Functionality-Overall11%−0.12

Hence does not hold food in it properly

it just does not work

Works OK but no better than ordinary oven

Design-Overall6%−0.05

so it seems like a design change

Completely unnecessary design flaw

Love

Value For Money22%+1.47

Good value

value for money

Value for Money

Quality-Overall13%+0.52

Excellent Product

good quality

Great overall

Ease Of Use10%+0.69

Very easy to use

Easy to uise

Great very easy to work with

Ease Of Cleaning9%−0.04

It's a practical product, it doesn't make a mess, I loved it, very good, I recommend it

Easy to clean

this is to make it easily removable which is extremely helpful for cleaning and storage

Cooking Experience7%+0.20

It's a nice way of cooking

cooks food wonderfully and looks great

speed on cooking

Return

2.3% Return rate 43% Fixable by listing

Size-Overall36%▃▄▇███

the grill was larger than expected

Larger than expected

bit small

Heating13%█▄▂▃▅▂

don't know if heating element has been reduced

Hot

The grill heats up on its own

Functionality-Overall11%▅▆██▂▃

Hence does not hold food in it properly

it just does not work

Works OK but no better than ordinary oven

Quality-Overall7%▄█▂▃▅▄

Not as good as older models

Not the best

Not a good quality or value of money

Ease Of Cleaning4%▁▆▅▂▃█

What a nightmare to clean

hard to clean

Tricky to clean

FAQ

Common Kebab Machine questions

Answered from the same tracked data.