kamado joe charcoal
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+220.1%90-day search growth — must beat 0% to launch
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Market size
Good£565K£565K/yr · 18K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£238.42avg listing price — sweet spot $15–$100
Review moat
Okay3,023avg incumbent reviews — the moat a new listing must climb
Price range
Bad£21.42–£666.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kamado joe charcoal is a £565K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
kamado joe charcoal market data
- Units sold / yr
- 2K–3K
- avg 500–750/product
- Revenue / yr
- £477K–£596K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Kamado Joe86%
- Big K14%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +220.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.2×
Top kamado joe charcoal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kamado Joe XL Natural Reusable Lump Charcoal for BBQ Smoking Grilling. Long Life Up to 18 Hours 9.1kg
Kamado Joe£27.594.4★6,489 rev
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
Big K£21.424.3★2,252 rev
Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch
Kamado Joe£666.264.4★328 rev
Newest
by launch dateKamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch
Kamado Joe£666.26328 rev
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
Big K£21.422,252 rev
Kamado Joe XL Natural Reusable Lump Charcoal for BBQ Smoking Grilling. Long Life Up to 18 Hours 9.1kg
Kamado Joe£27.596,489 rev
Trending
90-day click momentumKamado Joe XL Natural Reusable Lump Charcoal for BBQ Smoking Grilling. Long Life Up to 18 Hours 9.1kg
Kamado Joe£27.594.4★
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
Big K£21.424.3★
Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch
Kamado Joe£666.264.4★
What buyers say about kamado joe charcoal
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product an great delivery time”
“Buy it, it's worth it”
“The best 👌 Honestly the best charcoal”
“a good size”
“No smoke and generates a lot of heat for hours”
“Easy lighting and burning”
“The larger pieces are excellent”
“quickly to use”
What buyers complain about
“Small chunks”
“sadly the last bag was very poor quality”
“this bag is mainly tiny prices and dust”
“the rest tiny pieces that burn out very quickly”
“Misleading, its says Restaurant grade, reality small pieces and lots of dust”
“for BBQ it's too hot even with the vent damped down”
“At this price it should be large pieces of wood”
“Very smoky on lighting”
“it had completely turned grey white”
“Almost zero use for a kamado grill/egg as the small pieces just block the vents”
Top return reasons
Common questions
- Is kamado joe charcoal profitable to sell on Amazon United Kingdom?
- The niche generates £565K/yr across 3 tracked products. 90-day search growth is +220.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the kamado joe charcoal niche?
- 2 brands and 22 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kamado joe charcoal?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for kamado joe charcoal peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 6.2× the quietest.
- What does it cost to enter the kamado joe charcoal niche?
- Listings span £21.42–£666.26; the average listing price is £238.42 (sweet spot $15–$100). The average incumbent carries 3,023 reviews — the moat a new listing must climb.