Kamado Joe Charcoal
MaybeReturns run at only 0.0% of orders. But the top 5 products take 100% of clicks, so Kamado Joe Charcoal is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £565K/yr18K searches / yr
- 90-day growth
- +220.1%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 22 sellers
Flapen Score
Kamado Joe Charcoal against its category
The dotted line is the Home & Garden average. Past it, Kamado Joe Charcoal is stronger. Inside it, weaker.
Market
The Kamado Joe Charcoal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kamado Joe Charcoal 18K times last year and spent an estimated £565K. All 2 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
13.3% of searches ended in a purchase last week.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +220.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £565K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +220.1%
- Conversion, latest week
- 13.3%
- Market size, estimated
- £565Ka year
- Peak month
- May6.2× the quietest month
- Top search term
- kamado joe charcoal15K searches a year
02 · Price
A sale here is worth £238.42.
Listings sell for £238.42 on average, from £21.42 to £666.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At £238.42 that is £119K to £179K a year per listing.
- Average price
- £238.42above the $15 to $100 sweet spot
- Price range
- £21.42–£666.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £119K–£179K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Barbecue & Outdoor Dining. It carries 3,023 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Barbecue & Outdoor Dining
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,023per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Kamado Joe Charcoal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kamado Joe XL Natural Reusable Lump Charcoal for BBQ Smoking Grilling. Long Life Up to 18 Hours 9.1kg
- Price
- £27.59
- Rating
- 4.4/5
- Reviews
- 6,489
- Age
- 15y ago
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago
Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch
- Price
- £666.26
- Rating
- 4.4/5
- Reviews
- 328
- Age
- 12y ago
Trending
90-day click momentumKamado Joe XL Natural Reusable Lump Charcoal for BBQ Smoking Grilling. Long Life Up to 18 Hours 9.1kg
- Price
- £27.59
- Rating
- 4.4/5
- Reviews
- 6,489
- Age
- 15y ago
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago
Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch
- Price
- £666.26
- Rating
- 4.4/5
- Reviews
- 328
- Age
- 12y ago
Newest
by launch dateKamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch
- Price
- £666.26
- Rating
- 4.4/5
- Reviews
- 328
- Age
- 12y ago
Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago
Kamado Joe XL Natural Reusable Lump Charcoal for BBQ Smoking Grilling. Long Life Up to 18 Hours 9.1kg
- Price
- £27.59
- Rating
- 4.4/5
- Reviews
- 6,489
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Kamado Joe86%
- Big K14%
Demand
Kamado Joe Charcoal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.2×
Reviews and returns
What reviews say buyers love and hate about Kamado Joe Charcoal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small chunks
Hugely inconsistent sizes in the bag
80% really small
sadly the last bag was very poor quality
They should have better quality control
Poor quality
this bag is mainly tiny prices and dust
Expensive,
I don't recommend for the price
the rest tiny pieces that burn out very quickly
Absolutely terrible charcoal spits flakes of ash whilst it burns
Misleading, its says Restaurant grade, reality small pieces and lots of dust
Simply not what it says on the bag
Not the same product as the Picture
Love
Quality product an great delivery time
quality charcoal that burned well
Good quality
Buy it, it's worth it
Good value for money
good price
The best 👌 Honestly the best charcoal
Good quality Charcoal
Amazing grill
a good size
When the pieces are large enough its one of the best
Just the right lump size
No smoke and generates a lot of heat for hours
It also heats it so much quicker with no nasty smoke that cheap stuff gives
it heated up really well in my kamado
Return
0.0% Return rate 50% Fixable by listing
Small chunks
Hugely inconsistent sizes in the bag
80% really small
Almost zero use for a kamado grill/egg as the small pieces just block the vents
Avoid this product - tiny pieces of charcoal
Keep looking
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Best Flapen score
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FAQ
Common Kamado Joe Charcoal questions
Answered from the same tracked data.