Kamado Joe Charcoal
MaybeAn estimated 0.0% of orders come back. But the top 5 products take 100% of clicks, so Kamado Joe Charcoal is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £565K/yr18K searches / yr
- 90-day growth
- +220.1%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 22 sellers
Flapen Score
Kamado Joe Charcoal against its category
The dotted line is the Home & Garden average. Past it, Kamado Joe Charcoal is stronger. Inside it, weaker.
Market
The Kamado Joe Charcoal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kamado Joe Charcoal 18K times last year and spent an estimated £565K. All 2 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +220.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £565K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +220.1%
- Conversion, latest week
- 13.3%
- Market size, estimated
- £565Ka year
- Peak month
- May6.2× the quietest month
- Top search term
- kamado joe charcoal15K searches a year
02 · Price
A sale here is worth £238.42.
Listings sell for £238.42 on average, from £21.42 to £666.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At £238.42 that is £119K to £179K a year per listing.
- Average price
- £238.42above the $15 to $100 sweet spot
- Price range
- £21.42–£666.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £119K–£179K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Barbecue & Outdoor Dining. It carries 3,023 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Barbecue & Outdoor Dining
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,023per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Kamado Joe Charcoal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kamado Joe XL Natural Reusable Lump Charcoal for BBQ Smoking Grilling. Long Life Up to 18 Hours 9.1kg
- Price
- £27.59
- Rating
- 4.4/5
- Reviews
- 6,489
- Age
- 15y ago

Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago

Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch
- Price
- £666.26
- Rating
- 4.4/5
- Reviews
- 328
- Age
- 12y ago
Trending
estimated 90-day click momentum
Kamado Joe XL Natural Reusable Lump Charcoal for BBQ Smoking Grilling. Long Life Up to 18 Hours 9.1kg
- Price
- £27.59
- Rating
- 4.4/5
- Reviews
- 6,489
- Age
- 15y ago

Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago

Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch
- Price
- £666.26
- Rating
- 4.4/5
- Reviews
- 328
- Age
- 12y ago
Newest
by launch date
Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch
- Price
- £666.26
- Rating
- 4.4/5
- Reviews
- 328
- Age
- 12y ago

Big K Chilla-Grilla Restaurant Grade Charcoal 12kg Bag Lumpwood Charcoal
- Price
- £21.42
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 12y ago

Kamado Joe XL Natural Reusable Lump Charcoal for BBQ Smoking Grilling. Long Life Up to 18 Hours 9.1kg
- Price
- £27.59
- Rating
- 4.4/5
- Reviews
- 6,489
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
22
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Kamado Joe86%
- Big K14%
Demand
Kamado Joe Charcoal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.2×
Reviews and returns
What reviews say buyers love and hate about Kamado Joe Charcoal
We read the reviews and the return reasons for every product selling here.
“Small chunks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kamado Joe Charcoal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









