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Kamado Joe Charcoal

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 100% of clicks, so Kamado Joe Charcoal is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£565K/yr18K searches / yr
90-day growth
+220.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 22 sellers

Flapen Score

Kamado Joe Charcoal against its category

The dotted line is the Home & Garden average. Past it, Kamado Joe Charcoal is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kamado Joe Charcoal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kamado Joe Charcoal 18K times last year and spent an estimated £565K. All 2 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +220.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £565K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+220.1%
Conversion, latest week
13.3%
Market size, estimated
£565Ka year
Peak month
May6.2× the quietest month
Top search term
kamado joe charcoal15K searches a year

02 · Price

A sale here is worth £238.42.

Listings sell for £238.42 on average, from £21.42 to £666.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At £238.42 that is £119K to £179K a year per listing.

Average price
£238.42above the $15 to $100 sweet spot
Price range
£21.42–£666.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
500–750
Revenue per listing a year
£119K–£179K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Barbecue & Outdoor Dining. It carries 3,023 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Barbecue & Outdoor Dining
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,023per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Kamado Joe Charcoal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£141K£283K£424K£565K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

22

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Kamado Joe86%
  • Big K14%

Demand

Kamado Joe Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.2×

Reviews and returns

What reviews say buyers love and hate about Kamado Joe Charcoal

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Small chunks”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Kamado Joe Charcoal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data