Kamado Joe
FailPrices span $10.04–$1796.01, mostly outside the sweet spot, so Kamado Joe is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £172K/yr67K searches / yr
- 90-day growth
- +112.2%search demand this quarter
- Competition
- 61%top-5 click share · 7 brands · 24 sellers
Flapen Score
Kamado Joe against its category
The dotted line is the Home & Garden average. Past it, Kamado Joe is stronger. Inside it, weaker.
Market
The Kamado Joe market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kamado Joe 67K times last year and spent an estimated £172K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +112.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- +112.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £172Ka year
- Peak month
- May4.7× the quietest month
- Top search term
- kamado joe35K searches a year
02 · Price
A sale here is worth £344.43.
Listings sell for £344.43 on average, from £10.04 to £1796.01. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £344.43 that is £0 to £34K a year per listing.
- Average price
- £344.43above the $15 to $100 sweet spot
- Price range
- £10.04–£1796.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£34K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #267 within Barbecue & Outdoor Dining. It carries 1,059 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 91%
- Out of stock, average day
- 6.8%
- Average rank
- #267in Barbecue & Outdoor Dining
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,059per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Kamado Joe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch
- Price
- £666.26
- Rating
- 4.4/5
- Reviews
- 328
- Age
- 12y ago

Kamado Joe KJ23RHC Classic II Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool
- Price
- £1029.95
- Rating
- 4.6/5
- Reviews
- 912
- Age
- 9y ago

Kamado Joe KJ13RH Joe Jr Charcoal Grill Blaze Red
- Price
- £352.28
- Rating
- 4.8/5
- Reviews
- 759
- Age
- 12y ago

Kamado Joe KJ-HCIGRIDDLE Classic Joe - Half Moon Cast Iron Reversible Griddle Grill Accessory Black
- Price
- £46.29
- Rating
- 4.5/5
- Reviews
- 918
- Age
- 11y ago

Kamado Joe KJ-CS Ceramic Chicken Cooking Stand
- Price
- £15.23
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 12y ago
Trending
90-day click momentum
Kamado Joe Classic Joe III 18-inch Charcoal Grill in Red with Cart Side Shelves Grill Gripper and Ash Tool
- Price
- £1796.01
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 6y ago

GriHero Half Moon Cast Iron Reversible Grill Griddle Accessory for Kamado Joe Large Big Green Egg and Other Kamado Grill 18-in Half Moon Cooking Grate
- Price
- £35.56
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3y ago

Kamado Joe Classic Joe II Standalone 18-inch Charcoal Grill in Red with Side Shelves Grill Gripper and Ash Tool
- Price
- £1159.03
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 8y ago

Kamado Joe KJ-CS Ceramic Chicken Cooking Stand
- Price
- £15.23
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 12y ago

ProTemp S1 Patented Smart Grill Gauge Thermometer Hub Wi-Fi and Bluetooth for Weber Kamado Joe Grills Smoker Offset Upgrade Replacement Accessories (Universal Version not for Big Green Egg)
- Price
- £57.49
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago
Newest
by launch date
ProTemp S1 Patented Smart Grill Gauge Thermometer Hub Wi-Fi and Bluetooth for Weber Kamado Joe Grills Smoker Offset Upgrade Replacement Accessories (Universal Version not for Big Green Egg)
- Price
- £57.49
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago

ivtivfu BBQ Rolling Grill Basket Set Removable Wooden Handle 304 stainless steel Nesting Grilling Net BBQ Accessories Tools for Vegetables Shrimp Outdoor Cooking Camping Birthday Gifts for men Dad
- Price
- £16.70
- Rating
- 4.5/5
- Reviews
- 4,424
- Age
- 2y ago

BBQ Gloves Oven Mitts Grilling Gloves - 1472 Extreme Heat Resistant Oven Gloves Non-Slip Silicone Cooking Gloves for Grilling Barbecue Baking Welding (A Pair)
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 4,054
- Age
- 3y ago

Kamado Joe JoeTisserie Basket Kit KJ15172022
- Price
- £133.69
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 3y ago

GriHero Half Moon Cast Iron Reversible Grill Griddle Accessory for Kamado Joe Large Big Green Egg and Other Kamado Grill 18-in Half Moon Cooking Grate
- Price
- £35.56
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
24
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
1%
- Kamado Joe86%
- KAMADO BONO5%
- Primajor3%
- ChefsTemp2%
- onlyfire2%
- Ivtivfu1%
- Open — no brand owns it (1 brand, 1%)
Demand
Kamado Joe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×
Search terms
Top Kamado Joe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kamado joe35K/yr
- kamado joe accessories30K/yr
- kamado joe bbq2K/yr
Reviews and returns
What reviews say buyers love and hate about Kamado Joe
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
can be a tad bit big
80% really small
just not the fit
Not the best
Not the best quality
the quality and the state of the product when delivered was very poor
They offer very little heat protection
These are nowhere near as heatproof as advertised
However, at 82 I cannot assemble it and, having paid Amazon to have it assembled, it rests, still in my garage after the scheduled date for assembly has been and gone
Setup through the app took a few minutes
This means that my fingers don't reach halfway down the fingers
The only downside is the rubber bits dont give a grip
Love
They fit well
Easy to fit
Perfect size for picnics and camping
Great quality
The build quality is excellent
Build quality feels solid
It's easy to use
makes my life a lot easier
easy to read
Worth the money spent on it
great price
Good value for money
As described
Does exactly what they says they will
Do the job - exactly as described
Return
0.6% Return rate 76% Fixable by listing
can be a tad bit big
80% really small
just not the fit
They offer very little heat protection
These are nowhere near as heatproof as advertised
Not the best
Not the best quality
the quality and the state of the product when delivered was very poor
Keep looking
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Best Flapen score
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FAQ
Common Kamado Joe questions
Answered from the same tracked data.









