kamado joe
Skip itPrices mostly outside the sweet spot ($10.04–$1796.01) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+112.2%90-day search growth — must beat 0% to launch
Review moat
Good1,059.18avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£172K£172K/yr · 67K searches
Avg price
Bad£344.43avg listing price — sweet spot $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£10.04–£1796.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kamado joe is a £172K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
kamado joe market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £258K–£344K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 100%
- Out of stock
- 6.8%
- Avg brand age
- 43 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
24
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
1%
- Kamado Joe86%
- KAMADO BONO5%
- Primajor3%
- ChefsTemp2%
- onlyfire2%
- Ivtivfu1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +112.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×
Top kamado joe search terms
- kamado joe35K/yr
- kamado joe accessories30K/yr
- kamado joe bbq2K/yr
Top kamado joe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch
Kamado Joe£666.264.4★328 rev
Kamado Joe KJ23RHC Classic II Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool
Kamado Joe£1029.954.6★912 rev
Kamado Joe KJ13RH Joe Jr Charcoal Grill Blaze Red
Kamado Joe£352.284.8★759 rev
Kamado Joe KJ-HCIGRIDDLE Classic Joe - Half Moon Cast Iron Reversible Griddle Grill Accessory Black
Kamado Joe£46.294.5★918 rev
Kamado Joe KJ-CS Ceramic Chicken Cooking Stand
Kamado Joe£15.234.6★831 rev
Newest
by launch date
ProTemp S1 Patented Smart Grill Gauge Thermometer Hub Wi-Fi and Bluetooth for Weber Kamado Joe Grills Smoker Offset Upgrade Replacement Accessories (Universal Version not for Big Green Egg)
ChefsTemp£57.4931 rev
ivtivfu BBQ Rolling Grill Basket Set Removable Wooden Handle 304 stainless steel Nesting Grilling Net BBQ Accessories Tools for Vegetables Shrimp Outdoor Cooking Camping Birthday Gifts for men Dad
Ivtivfu£16.704,424 rev
BBQ Gloves Oven Mitts Grilling Gloves - 1472 Extreme Heat Resistant Oven Gloves Non-Slip Silicone Cooking Gloves for Grilling Barbecue Baking Welding (A Pair)
Primajor£10.044,054 rev
Kamado Joe JoeTisserie Basket Kit KJ15172022
Kamado Joe£133.69141 rev
GriHero Half Moon Cast Iron Reversible Grill Griddle Accessory for Kamado Joe Large Big Green Egg and Other Kamado Grill 18-in Half Moon Cooking Grate
GriHero£35.5612 rev
Trending
90-day click momentum
Kamado Joe Classic Joe III 18-inch Charcoal Grill in Red with Cart Side Shelves Grill Gripper and Ash Tool
Kamado Joe£1796.014.5★
GriHero Half Moon Cast Iron Reversible Grill Griddle Accessory for Kamado Joe Large Big Green Egg and Other Kamado Grill 18-in Half Moon Cooking Grate
GriHero£35.564.7★
Kamado Joe Classic Joe II Standalone 18-inch Charcoal Grill in Red with Side Shelves Grill Gripper and Ash Tool
Kamado Joe£1159.034.2★
Kamado Joe KJ-CS Ceramic Chicken Cooking Stand
Kamado Joe£15.234.6★
ProTemp S1 Patented Smart Grill Gauge Thermometer Hub Wi-Fi and Bluetooth for Weber Kamado Joe Grills Smoker Offset Upgrade Replacement Accessories (Universal Version not for Big Green Egg)
ChefsTemp£57.494.3★
What buyers say about kamado joe
What buyers praise and complain about, mined from review topics.What buyers love
“They fit well”
“Great quality”
“It's easy to use”
“Worth the money spent on it”
“As described”
“get everything connected”
“Feel confident you wont get burnt with these”
“everything cooks evenly”
“Best barbecue out there”
“the temperature readings are crisp”
What buyers complain about
“can be a tad bit big”
“Not the best”
“They offer very little heat protection”
“However, at 82 I cannot assemble it and, having paid Amazon to have it assembled, it rests, still in my garage after the scheduled date for assembly has been and gone”
“This means that my fingers don't reach halfway down the fingers”
“Burnt to a crisp on first use”
“difficult to clean”
“Unexpected defect”
“i think I expected them to be water proof”
“the battery life is a little disappointing”
Top return reasons
Common questions
- Is kamado joe profitable to sell on Amazon United Kingdom?
- The niche generates £172K/yr across 22 tracked products. 90-day search growth is +112.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the kamado joe niche?
- 7 brands and 24 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in kamado joe?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Heating. The return rate is 0.6%.
- When does demand for kamado joe peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.7× the quietest.
- What does it cost to enter the kamado joe niche?
- Listings span £10.04–£1796.01; the average listing price is £344.43 (sweet spot $15–$100). The average incumbent carries 1,059 reviews — the moat a new listing must climb.