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Kamado Joe

prices mostly outside the sweet spot ($10.04–$1796.01) — Kamado Joe doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51

Market size 35Growth 95Conversion 9Competition 39Returns 97Price range 5Avg price 24Brand share 7Review moat 61Quality gap 37
This niche Category average · 5,777 niches

Is Kamado Joe profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kamado Joe is a £172K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 45/100.

Kamado Joe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +112.2% over the last 90 days and 0.7% of searches end in a purchase.

£172K

revenue / yr

Units sold / yr1K
Search volume / yr+112.2%67K
Conversion rate0.7%
Avg price£344.43

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 24
Top-5 product click share61%
Open market3%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,059

Top Kamado Joe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£17K£34K£52K£69K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

1%

  • Kamado Joe86%
  • KAMADO BONO5%
  • Primajor3%
  • ChefsTemp2%
  • onlyfire2%
  • Ivtivfu1%
  • Open — no brand owns it (1 brand, 1%)

Kamado Joe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR0.7%Products22Brands7Top 5 Brands97%OOS Rate6.8%Rating4.5★Reviews1,059Avg BSR#267
10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×

Top Kamado Joe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kamado joe35K/yr
  • kamado joe accessories30K/yr
  • kamado joe bbq2K/yr

What reviews say buyers love and hate about Kamado Joe

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Size-Overall15%

They fit well

Quality-Overall13%

Great quality

Ease Of Use11%

It's easy to use

Value For Money8%

Worth the money spent on it

Advertised Vs Actual Product5%

As described

What buyers complain about

71% of reviews
Size-Overall24%

can be a tad bit big

Quality-Overall12%

Not the best

Heating7%

They offer very little heat protection

Assembly/Installation5%

However, at 82 I cannot assemble it and, having paid Amazon to have it assembled, it rests, still in my garage after the scheduled date for assembly has been and gone

Grip5%

This means that my fingers don't reach halfway down the fingers

Kamado Joe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Functionality-Overall
5%
3Grilling
3%
4Heating
3%
5Quality-Overall
3%

Common Kamado Joe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kamado Joe 45/100 on Amazon United Kingdom — Skip it. The niche generates £172K/yr across 22 tracked products. Search demand moved +112.2% over the last 90 days.
Search demand for Kamado Joe on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 4.7× the quietest.