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Kamado Joe

Fail

Prices span $10.04–$1796.01, mostly outside the sweet spot, so Kamado Joe is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£172K/yr67K searches / yr
90-day growth
+112.2%search demand this quarter
Competition
61%top-5 click share · 7 brands · 24 sellers

Flapen Score

Kamado Joe against its category

The dotted line is the Home & Garden average. Past it, Kamado Joe is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kamado Joe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kamado Joe 67K times last year and spent an estimated £172K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +112.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+112.2%
Conversion, latest week
0.7%
Market size, estimated
£172Ka year
Peak month
May4.7× the quietest month
Top search term
kamado joe35K searches a year

02 · Price

A sale here is worth £344.43.

Listings sell for £344.43 on average, from £10.04 to £1796.01. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £344.43 that is £0 to £34K a year per listing.

Average price
£344.43above the $15 to $100 sweet spot
Price range
£10.04–£1796.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£34K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #267 within Barbecue & Outdoor Dining. It carries 1,059 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
6.8%
Average rank
#267in Barbecue & Outdoor Dining
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,059per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Kamado Joe products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£52K£69K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 97%

Open market

1%

  • Kamado Joe86%
  • KAMADO BONO5%
  • Primajor3%
  • ChefsTemp2%
  • onlyfire2%
  • Ivtivfu1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Kamado Joe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×

Search terms

Top Kamado Joe search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kamado joe35K/yr
  • kamado joe accessories30K/yr
  • kamado joe bbq2K/yr

Reviews and returns

What reviews say buyers love and hate about Kamado Joe

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
0.6%of orders come back
“can be a tad bit big”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kamado Joe questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data