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Kamado Bbq

Maybe

Search demand grew +210.7% this quarter. But buyers convert on only 0.3% of searches, so Kamado Bbq is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£131K/yr151K searches / yr
90-day growth
+210.7%search demand this quarter
Competition
45%top-5 click share · 16 brands · 35 sellers

Flapen Score

Kamado Bbq against its category

The dotted line is the Home & Garden average. Past it, Kamado Bbq is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kamado Bbq market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kamado Bbq 151K times last year and spent an estimated £131K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +210.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+210.7%
Conversion, latest week
0.3%
Market size, estimated
£131Ka year
Peak month
May7.9× the quietest month
Top search term
kamado bbq49K searches a year

02 · Price

A sale here is worth £347.27.

Listings sell for £347.27 on average, from £16.70 to £1029.95. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £347.27 that is £0 to £35K a year per listing.

Average price
£347.27above the $15 to $100 sweet spot
Price range
£16.70–£1029.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£35K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #222 within Barbecue & Outdoor Dining. It carries 389 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
21%
Out of stock, average day
16.7%
Average rank
#222in Barbecue & Outdoor Dining
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
389per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Kamado Bbq products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 flat

Sellers

35

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

21%

  • KAMADO BONO23%
  • Neo16%
  • Kamado Joe15%
  • Alivio11%
  • POLLOR8%
  • Tower7%

Demand

Kamado Bbq search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.9×

Search terms

Top Kamado Bbq search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kamado bbq49K/yr
  • egg bbq33K/yr
  • ceramic bbq15K/yr
  • kamado18K/yr
  • bbq egg7K/yr
  • green egg bbq7K/yr
  • egg barbecue5K/yr
  • komodo bbq egg3K/yr
  • ceramic bbq egg4K/yr
  • kamado grill4K/yr

Reviews and returns

What reviews say buyers love and hate about Kamado Bbq

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.86

Small

Small cooking surface

Petite

Ease Of Cleaning18%−0.06

difficult to clean

Difficult to clean grill could not get it clean

Difficult to clean if you have different items in them

Grilling7%−0.02

Disappointed With My First Experience – Ninja Woodfire BBQ Constantly Tripping

Absolutely dreadful first experience with the Ninja Woodfire BBQ

Assembly/Installation7%−0.07

However, at 82 I cannot assemble it and, having paid Amazon to have it assembled, it rests, still in my garage after the scheduled date for assembly has been and gone

Weight Heavy7%−0.07

It took some time to get it back to the company due to its weight as its quite heavy

Love

Quality-Overall25%+0.38

Brilliant piece of kit

its well made

Great quality

Ease Of Use17%+1.07

Easy to use

Easy to carry

Nice and heavy with handles on the frame to make moving it easy

Cooking Experience8%+0.73

everything cooks evenly

It cooks the food very well

it has made lovely food

Size-Overall8%+0.86

Nice size

good size for 2 -3 people easy to assemble

Perfect size for picnics and camping

Grilling7%−0.02

makes BBQ' ing so easy

Amazing grill

Amazing grill, just make sure you get proper restaurant style charcoal

Return

1.0% Return rate 20% Fixable by listing

Defective Material/Parts24%▁▁▇█▇▆
Size-Overall14%██▁▄▂▂

Small

Small cooking surface

Petite

Functionality-Overall6%▁▁▁▁█▃

Doesnt work, this has a stupid RCD plug which stops all power to the unit

Weight Heavy5%▁▁▁▁█▂

It took some time to get it back to the company due to its weight as its quite heavy

Quality-Overall5%▁▁▁█▃▄

Not the best quality

FAQ

Common Kamado Bbq questions

Answered from the same tracked data.