Is kamado bbq profitable to sell on Amazon United Kingdom?

The niche generates £131K/yr across 34 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +210.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the kamado bbq niche?

16 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in kamado bbq?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Grilling. The return rate is 1.0%.

When does demand for kamado bbq peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.9× the quietest.

What does it cost to enter the kamado bbq niche?

Listings span £16.70–£1029.95; the average listing price is £347.27 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.

kamado bbq

Worth a look

Shows demand growing +210.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+210.7%

90-day search growth — must beat 0% to launch

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Great389.03

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Okay£131K

£131K/yr · 151K searches

Avg price

Bad£347.27

avg listing price — sweet spot $15–$100

Price range

Bad£16.70–£1029.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, kamado bbq is a £131K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

kamado bbq market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £87K–£174K; units × avg price
Conversion rate: 0.3%
Avg BSR: #222
Page quality: 0%
Prime: 21%
Sponsored: 85%
Out of stock: 16.7%
Avg brand age: 50 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

21%

KAMADO BONO23%
Neo16%
Kamado Joe15%
Alivio11%
POLLOR8%
Tower7%

Demand & seasonality

Weekly Amazon search volume, last 61 weeks — +210.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.9×

Open Trend

Top kamado bbq search terms

kamado bbq49K/yr +254.0%0.3% conv.
egg bbq33K/yr +205.9%0.2% conv.
ceramic bbq15K/yr +252.2%0.2% conv.
kamado18K/yr +180.4%0.1% conv.
bbq egg7K/yr +194.9%0.3% conv.
green egg bbq7K/yr +147.8%0.1% conv.
egg barbecue5K/yr +260.0%0.2% conv.
komodo bbq egg3K/yr +373.7%0.2% conv.
ceramic bbq egg4K/yr +205.2%0.3% conv.
kamado grill4K/yr +68.0%0.1% conv.

All search terms

Top kamado bbq products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KAMADO BONO Green Egg BBQ Grill 21 I Kamado BBQ Charcoal Grill with Dual Zone Grilling System I Ceramic bbq Smoker for Cooking Smoking & Baking

KAMADO BONO£839.725.0★17 rev

Neo Kamado 13 Ceramic Mini BBQ Grill Smoker Egg Charcoal Cooking Oven Portable Oven and Smoker with Stand

Neo£73.493.1★33 rev

Kamado Joe KJ23RH Classic I Smoker BBQ Outdoor Charcoal Barbecue Grill In Red With Cast Iron Cart Heat Deflectors And Ash Tool 18 Inch

Kamado Joe£666.264.4★328 rev

Alivio Kamado 13 Ceramic Mini BBQ Grill Smoker Egg Charcoal Cooking Oven Portable Oven and Smoker with Stand (Black)

Alivio£64.184.4★28 rev

Tower Kamado XL Ceramic Charcoal BBQ with Collapsible Wooden Shelves Built-in Thermometer and Waterproof Cover Black T978532

Tower£519.724.3★11 rev

Newest

by launch date

13 inch Ceramic Kamado Egg Grill | Portable Tabletop Charcoal BBQ Grill Smoker for Outdoor Cooking Patio Camping (Red)

POLLOR£66.404 rev

2mo ago

13 inch Ceramic Kamado Egg Grill | Portable Tabletop Charcoal BBQ Grill Smoker for Outdoor Cooking Patio Camping (Green)

POLLOR£66.574 rev

2mo ago

16 Ceramic Kamado Charcoal BBQ Egg With Stand Collapsible Wooden Shelves Thermometer Built-in (Black)

POLLOR£224.752 rev

2mo ago

Kamado Grill 18 Ceramic Egg Charcoal Mini BBQ Smoker With Steel Stand Black Portable Outdoor Garden Barbecue Oven Smoking Baking Grilling 10-400C Thermometer Utensils Kit Rain Cover

Monster Shop£346.787 rev

2mo ago

Neo Kamado 13 Ceramic Mini BBQ Grill Smoker Egg Charcoal Cooking Oven with Portable Stand (Teal Blue)

Neo£73.3833 rev

3mo ago

What buyers say about kamado bbq

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Brilliant piece of kit”

Ease Of Use17%

“Easy to use”

Cooking Experience8%

“everything cooks evenly”

Size-Overall8%

“Nice size”

Grilling7%

“makes BBQ' ing so easy”

Value For Money5%

“Some of the best money Ive ever spent”

Ease Of Cleaning4%

“This does clean off with a toothbrush”

Dishwasher Safe4%

“Dishwasher brings them up like new”

Gifting Purpose3%

“My son loved it — his birthday present”

Advertised Vs Actual Product3%

“as described”

What buyers complain about

Size-Overall20%

“Small”

Ease Of Cleaning18%

“difficult to clean”

Grilling7%

“Disappointed With My First Experience – Ninja Woodfire BBQ Constantly Tripping”

Assembly/Installation7%

“However, at 82 I cannot assemble it and, having paid Amazon to have it assembled, it rests, still in my garage after the scheduled date for assembly has been and gone”

Weight Heavy7%

“It took some time to get it back to the company due to its weight as its quite heavy”

Durability7%

“not durable”

Quality-Overall7%

“Not the best quality”

Functionality-Overall4%

“Doesnt work, this has a stupid RCD plug which stops all power to the unit”

Natural Resource Wastage4%

“Waste of money”

Heating4%

“Difficult to achieve controlled temperature frustrating to cook with”

Top return reasons

Defective Material/Parts24%

Size-Overall14%

Functionality-Overall6%

Weight Heavy5%

Quality-Overall5%

Heating4%

Gifting Purpose4%

Grilling4%

Value For Money3%

Durability3%

Common questions

Is kamado bbq profitable to sell on Amazon United Kingdom?: The niche generates £131K/yr across 34 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +210.7%. Flapen's verdict: Worth a look (58/100).
How competitive is the kamado bbq niche?: 16 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in kamado bbq?: Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Grilling. The return rate is 1.0%.
When does demand for kamado bbq peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.9× the quietest.
What does it cost to enter the kamado bbq niche?: Listings span £16.70–£1029.95; the average listing price is £347.27 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.

kamado bbq

kamado bbq market data

Competition & brand share

Demand & seasonality

Top kamado bbq search terms

Top kamado bbq products on Amazon

Top sellers

Newest

Trending

What buyers say about kamado bbq

What buyers love

What buyers complain about

Top return reasons

Common questions

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