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Kamado Bbq

Maybe

Search demand grew +210.7% this quarter. But buyers convert on only 0.3% of searches, so Kamado Bbq is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£131K/yr151K searches / yr
90-day growth
+210.7%search demand this quarter
Competition
45%top-5 click share · 16 brands · 35 sellers

Flapen Score

Kamado Bbq against its category

The dotted line is the Home & Garden average. Past it, Kamado Bbq is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kamado Bbq market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kamado Bbq 151K times last year and spent an estimated £131K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +210.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+210.7%
Conversion, latest week
0.3%
Market size, estimated
£131Ka year
Peak month
May7.9× the quietest month
Top search term
kamado bbq49K searches a year

02 · Price

A sale here is worth £347.27.

Listings sell for £347.27 on average, from £16.70 to £1029.95. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £347.27 that is £0 to £35K a year per listing.

Average price
£347.27above the $15 to $100 sweet spot
Price range
£16.70–£1029.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£35K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #222 within Barbecue & Outdoor Dining. It carries 389 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
21%
Out of stock, average day
16.7%
Average rank
#222in Barbecue & Outdoor Dining
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
389per listing
Listings tracked
34

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Kamado Bbq products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 flat

Sellers

35

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 86%

Open market

21%

  • KAMADO BONO23%
  • Neo16%
  • Kamado Joe15%
  • Alivio11%
  • POLLOR8%
  • Tower7%

Demand

Kamado Bbq search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.9×

Search terms

Top Kamado Bbq search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kamado bbq49K/yr
  • egg bbq33K/yr
  • ceramic bbq15K/yr
  • kamado18K/yr
  • bbq egg7K/yr
  • green egg bbq7K/yr
  • egg barbecue5K/yr
  • komodo bbq egg3K/yr
  • ceramic bbq egg4K/yr
  • kamado grill4K/yr

Reviews and returns

What reviews say buyers love and hate about Kamado Bbq

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kamado Bbq questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data